Professional Certification in Digital Strategy & Planning
Digital Strategy & Planning Course is designed for professionals & leadership teams who intend to learn to craft a digital and social media strategy for their business or for their clients.
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Customers, Competitors, and Channels: Insights and Analysis
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Developing Your Actionable Digital Marketing Plan
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Building The Digital Marketing Strategy
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Digital Marketing Tools and Tactics
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Real Examples with Client Briefs & Projects
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Unique Methodology - Case Studies & Brainstorming sessions
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Google Partner Academy Trainer With 10 years of Agency & Technology Experience.
Level
Strategy
Mode
Classroom
Duration
16+ Hours
PROGRAM DETAILS
Professional Certification
in Digital Strategy & Planning
PC-DSP Course is designed for marketing professionals & leadership teams, who are responsible for creating the framework for the digital departments or for evaluating the performance of the digital marketing teams.
During the tenure of the course, the candidates will learn to use the tools to evaluate the marketing demand, analyze the competitor strategy, research about consumer behavior, read successful case studies of brands from various industries and work in teams to create an actionable strategy for the brand.
Highlights:
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16 Hours of Learning
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Weekday & Weekend Course Option
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Case Study & Brainstorming Sessions
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Real Examples & Real Projects
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Certificate from Inc Academy, KHDA Dubai, CPD London & Digital Innovation Labs New York
Industry Advisory Council Members Include:
UPCOMING PROGRAMS
PROGRAM MODULES
PRE TRAINING
Self Learning
Case Studies
Prior to training, the candidates will be provided with the reading material.
Which will include:
- Digital & Social Media case studies
- Success stories of brands from diverse industries
- Reports & Content to be read before the sessions
WORKSHOP
Orientation
Workshop
This workshop is designed to set the foundation for the course. In this workshop, the trainer would take you through the project & assign tasks.
It would be a quick brush-up session wherein strategy frameworks & basics would be discussed.
INSIGHTS WORKSHOP
Customer, Competitors & Channels
Learn to use the tools which identity & analyze the effectiveness of your marketing messages & digital footprint.
Analyze the competitor landscape & find the blue ocean for your brand. Benchmarking Tips & Tricks of using tools for Marketing Research.
LEARNING
Digital Strategy
Framework
Learn the RACE Model to create a digital strategy for the business.
- Define KPIs for success for the business
- Plan budget for the campaigns.
- Set KRA for the team & agency
TEAM WORKSHOP
Digital Strategy
& Planning
Working in a team to create a proposal for a real project.
The brief of the project would be given by the instructor and the candidates would work in a team to create a plan of execution & present the same to the group.
AUDIT & ANALYSIS
Digital Audit
Analytics
Real-time analysis of the accounts & campaigns. The instructor would share access to reports & campaigns.
The candidate would be required to analyze the performance & draw inferences & create a plan for improvements.
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor-Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Yosef Mattar
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
