Professional Certification in Digital Strategy & Planning
Digital Strategy & Planning Course is designed for professionals & leadership teams who intend to learn to craft a digital and social media strategy for their business or for their clients.
Customers, Competitors, and Channels: Insights and Analysis
Developing Your Actionable Digital Marketing Plan
Building The Digital Marketing Strategy
Digital Marketing Tools and Tactics
Real Examples with Client Briefs & Projects
Unique Methodology - Case Studies & Brainstorming sessions
Google Partner Academy Trainer With 10 years of Agency & Technology Experience.
in Digital Strategy & Planning
PC-DSP Course is designed for marketing professionals & leadership teams, who are responsible for creating the framework for the digital departments or for evaluating the performance of the digital marketing teams.
During the tenure of the course, the candidates will learn to use the tools to evaluate the marketing demand, analyze the competitor strategy, research about consumer behavior, read successful case studies of brands from various industries and work in teams to create an actionable strategy for the brand.
16 Hours of Learning
Weekday & Weekend Course Option
Case Study & Brainstorming Sessions
Real Examples & Real Projects
Certificate from Inc Academy, KHDA Dubai, CPD London & Digital Innovation Labs New York
Industry Advisory Council Members Include:
Prior to training, the candidates will be provided with the reading material.
Which will include:
- Digital & Social Media case studies
- Success stories of brands from diverse industries
- Reports & Content to be read before the sessions
This workshop is designed to set the foundation for the course. In this workshop, the trainer would take you through the project & assign tasks.
It would be a quick brush-up session wherein strategy frameworks & basics would be discussed.
Customer, Competitors & Channels
Learn to use the tools which identity & analyze the effectiveness of your marketing messages & digital footprint.
Analyze the competitor landscape & find the blue ocean for your brand. Benchmarking Tips & Tricks of using tools for Marketing Research.
Learn the RACE Model to create a digital strategy for the business.
- Define KPIs for success for the business
- Plan budget for the campaigns.
- Set KRA for the team & agency
Working in a team to create a proposal for a real project.
The brief of the project would be given by the instructor and the candidates would work in a team to create a plan of execution & present the same to the group.
AUDIT & ANALYSIS
Real-time analysis of the accounts & campaigns. The instructor would share access to reports & campaigns.
The candidate would be required to analyze the performance & draw inferences & create a plan for improvements.
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course is only for professionals who have expertise in the field of Marketing. Prior experience in Digital marketing is always an added advantage.
Marketing Executives, Marketing Managers, Senior Management
Marketing / Digital Marketing Teams
Business Owners & Entrepreneurs
Client Communication or Account Management Teams
Strategists & Analysts
What is the Program Schedule?
Classes for the Classroom based program will be conducted for 2 Days. Timings for the sessions would be from 9.00 am to 5.00 pm with Coffee Breaks, Lunch Break & Prayer Breaks. The program would be chaired by the program director.
What Will I learn from the Program?
Create a Digital Marketing Strategy for your business or client
Learn to define KPIs for the team
Learn to evaluate the performance of the campaigns
Learn to design an integrated Digital Marketing Plan for a campaign
Learn to think like a pro
Will I get a job after this program?
Inc Academy is recognized for it's training quality and hands-on experience based training approach.
We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.
I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?
This course is designed for candidates who already have experience in digital or are working at the leadership position. Since this is a strategy course, we expect the candidates to be familiar with marketing terms & should have a fair idea about the terminologies.
If you are new to Digital Marketing, we suggest you signup for our other course Professional Certification in Digital Marketing. This course is designed for candidates who have limited or no prior knowledge of the subject.
Will I get any Certificate after completing the program?
Upon completing the course you would be provided with the following certifications:
1). Inc Academy: Certification of completion from Inc Academy
Criteria: 80% Attendance in Sessions
2). KHDA, Dubai: Certification of Completion from the Knowledge and Human Development Authority (Government of Dubai)
3). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Strategy & Planning.
Criteria: 70% Attendance in Sessions