Professional Certification in Digital Strategy & Planning


Digital Strategy & Planning Course is designed for professionals & leadership teams who intend to learn to craft a digital and social media strategy for their business or for their clients. 
 

  • Customers, Competitors, and Channels: Insights and Analysis

  • Developing Your Actionable Digital Marketing Plan

  • Building The Digital Marketing Strategy

  • Digital Marketing Tools and Tactics

  • Real Examples with Client Briefs & Projects

  • Unique Methodology - Case Studies & Brainstorming sessions 

  • Google Partner Academy Trainer With 10 years of Agency & Technology Experience.

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Accredited By:

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Level
Strategy
Mode
Classroom
Duration
16+ Hours

Certification Partners:

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PROGRAM DETAILS

Professional Certification

in Digital Strategy & Planning 

PC-DSP Course is designed for marketing professionals & leadership teams, who are responsible for creating the framework for the digital departments or for evaluating the performance of the digital marketing teams. 

 

During the tenure of the course, the candidates will learn to use the tools to evaluate the marketing demand, analyze the competitor strategy, research about consumer behavior, read successful case studies of brands from various industries and work in teams to create an actionable strategy for the brand. 

  

Highlights: 

  • 16 Hours of Learning

  • Weekday & Weekend Course Option

  • Case Study & Brainstorming Sessions

  • Real Examples & Real Projects 

  • Certificate from Inc Academy, KHDA Dubai, CPD London & Digital Innovation Labs New York

Industry Advisory Council Members Include:

PROGRAM MODULES

PRE TRAINING

Self Learning 

Case Studies 

Prior to training, the candidates will be provided with the reading material.

 

Which will include:

- Digital & Social Media case studies 

- Success stories of brands from diverse industries

- Reports & Content to be read before the sessions

WORKSHOP

Orientation 

Workshop

This workshop is designed to set the foundation for the course. In this workshop, the trainer would take you through the project & assign tasks.

It would be a quick brush-up session wherein strategy frameworks & basics would be discussed. 

INSIGHTS WORKSHOP

Customer, Competitors & Channels

Learn to use the tools which identity & analyze the effectiveness of your marketing messages & digital footprint.

Analyze the competitor landscape & find the blue ocean for your brand. Benchmarking Tips & Tricks of using tools for Marketing Research.

LEARNING

Digital Strategy 

Framework

Learn the RACE Model to create a digital strategy for the business. 

- Define KPIs for success for the business

- Plan budget for the campaigns.

- Set KRA for the team & agency 

TEAM WORKSHOP 

Digital Strategy

Planning

Working in a team to create a proposal for a real project. 

The brief of the project would be given by the instructor and the candidates would work in a team to create a plan of execution & present the same to the group.