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Professional Certification in Digital Strategy & Planning

Digital Strategy & Planning Course is designed for professionals & leadership teams who intend to learn to craft a digital and social media strategy for their business or for their clients. 

  • Customers, Competitors, and Channels: Insights and Analysis

  • Developing Your Actionable Digital Marketing Plan

  • Building The Digital Marketing Strategy

  • Digital Marketing Tools and Tactics

  • Real Examples with Client Briefs & Projects

  • Unique Methodology - Case Studies & Brainstorming sessions 

  • Google Partner Academy Trainer With 10 years of Agency & Technology Experience.

16+ Hours

Certification Partners:



Professional Certification

in Digital Strategy & Planning 

PC-DSP Course is designed for marketing professionals & leadership teams, who are responsible for creating the framework for the digital departments or for evaluating the performance of the digital marketing teams. 


During the tenure of the course, the candidates will learn to use the tools to evaluate the marketing demand, analyze the competitor strategy, research about consumer behavior, read successful case studies of brands from various industries and work in teams to create an actionable strategy for the brand. 



  • 16 Hours of Learning

  • Weekday & Weekend Course Option

  • Case Study & Brainstorming Sessions

  • Real Examples & Real Projects 

  • Certificate from Inc Academy, KHDA Dubai, CPD London & Digital Innovation Labs New York

Industry Advisory Council Members Include:





Self Learning 

Case Studies 

Prior to training, the candidates will be provided with the reading material.


Which will include:

- Digital & Social Media case studies 

- Success stories of brands from diverse industries

- Reports & Content to be read before the sessions




This workshop is designed to set the foundation for the course. In this workshop, the trainer would take you through the project & assign tasks.

It would be a quick brush-up session wherein strategy frameworks & basics would be discussed. 


Customer, Competitors & Channels

Learn to use the tools which identity & analyze the effectiveness of your marketing messages & digital footprint.

Analyze the competitor landscape & find the blue ocean for your brand. Benchmarking Tips & Tricks of using tools for Marketing Research.


Digital Strategy 


Learn the RACE Model to create a digital strategy for the business. 

- Define KPIs for success for the business

- Plan budget for the campaigns.

- Set KRA for the team & agency 


Digital Strategy


Working in a team to create a proposal for a real project. 

The brief of the project would be given by the instructor and the candidates would work in a team to create a plan of execution & present the same to the group.


Digital Audit


Real-time analysis of the accounts & campaigns. The instructor would share access to reports & campaigns. 

The candidate would be required to analyze the performance & draw inferences & create a plan for improvements. 


All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor-Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

Register Online


Secure your seat in one of the upcoming PC-DSP programs


Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.


As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist. 


Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 


Read Full Bio



Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun

Senior Marketing Manager

BD Holdings, KSA

I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional. 




Who is this course for?

This course is only for professionals who have expertise in the field of Marketing. Prior experience in Digital marketing is always an added advantage. 

  • Marketing Executives, Marketing Managers, Senior Management

  • Marketing / Digital Marketing Teams

  • Business Owners & Entrepreneurs

  • Client Communication or Account Management Teams

  • Strategists & Analysts

What is the Program Schedule?

Classes for the Classroom based program will be conducted for 2 Days. Timings for the sessions would be from 9.00 am to 5.00 pm with Coffee Breaks, Lunch Break & Prayer Breaks. The program would be chaired by the program director. 

What Will I learn from the Program?

  • Create a Digital Marketing Strategy for your business or client

  • Learn to define KPIs for the team 

  • Learn to evaluate the performance of the campaigns

  • Learn to design an integrated Digital Marketing Plan for a campaign

  • Learn to think like a pro


Will I get a job after this program?

Inc Academy is recognized for it's training quality and hands-on experience based training approach. 


We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. 

I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?

This course is designed for candidates who already have experience in digital or are working at the leadership position. Since this is a strategy course, we expect the candidates to be familiar with marketing terms & should have a fair idea about the terminologies. 

If you are new to Digital Marketing, we suggest you signup for our other course Professional Certification in Digital Marketing. This course is designed for candidates who have limited or no prior knowledge of the subject. 

Will I get any Certificate after completing the program?

Upon completing the course you would be provided with the following certifications:


1). Inc Academy: Certification of completion from Inc Academy

Criteria: 80% Attendance in Sessions


2). KHDA, Dubai: Certification of Completion from the Knowledge and Human Development Authority (Government of Dubai)


3). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Strategy & Planning.

Criteria: 70% Attendance in Sessions

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