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Professional Certification in Digital Marketing

 

This program is designed for beginners in the marketing field, marketing professional and entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing

  • Extensive Online Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies & Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

  • Live demo during Training & Internship Opportunities

  • Examples from UAE & GCC 

Accredited By:

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Level
Basic to Advanced
Mode
Classroom
Duration
40+ Hours

Certification Partners:

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Contact

PROGRAM DETAILS

Professional Certification

in Digital Marketing 

PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.

Highlights: 

  • Choose from 6 Days - Classroom Mode 

  • One-One Session with Trainer

  • 90 Days post-training support 

  • Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

  • Training at a professional setup in a 5 Star venue

  • Last-day training ends with a Gala Saturday Brunch & carnival at the venue.

Industry Advisory Council Members Include:

PROGRAM MODULES

WORKSHOP

Orientation 

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media 

Marketing

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.

CORE MODULE

Search Engine 

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

CORE MODULE

Search Engine 

Marketing (AdWords)

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

CORE MODULE

Digital Strategy

Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

Register Online

 

Secure your seat in one of the upcoming PCDM programs

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

 

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist. 

 

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 

 

Read Full Bio

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.