Google Analytics Certification Program
Google Analytics training courses are a hands-on learning experience to develop your understanding of the more technical aspects of Analytics.
Each course is a full-day session and packed with real-world examples of how Google Analytics is used. You will learn how you can use Google Analytics on your website and how to harness the platform to track your website’s performance and marketing efforts and are able to analyze and deliver detailed conversion reports with regards to goals, funnels, and conversions.
PROGRAM DETAILS
Google Analytics Certification
The Analytics Masterclass will help you develop the knowledge and skills required to measure, monitor and optimize your digital marketing activity. This will equip you with the technical understanding and insights to build an online reporting structure for your business.
In order to monitor and measure online traffic, you will know the range of specialized tools on offer. This module will teach you to set up analytics accounts, views and permissions and apply analytics tracking across your website(s). You will understand the importance of aligning business KPIs with your analytics goal configuration and learn how to utilize the features of Google Analytics to develop a detailed profile of your target audience (location, demographics, technology, devices, and interests).
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
PROGRAM MODULES
MODULE
Analytics101
Basics
Analytics for beginners and intermediate users. An overview of strategy and the platform. You will be able to analyze and deliver detailed conversion reports with regards to goals, funnels, and conversions.
MODULE
Analytics 201
Advanced
Learn how to use powerful tools like campaign attribution and advanced segments, as well as effective methods for setting up goals and improving the integrity of your data.
MODULE
Analytics 301
Expert
This Google Tag Manager course is focused on understanding the Google Tag Manager interface with the hands-on configuration of common Google Analytics measurement use cases.
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.