Google AdWords Certification Program
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creating and measuring, along with an accredited certification to validate your new expertise.
Accredited By:
Level
Expert
Duration
16 Hours
PROGRAM DETAILS
Google AdWords Certification
Search Engine Marketing MasterClass will teach you about the technicalities of Pay-Per-Click Advertising (PPC), and how it can be used effectively to drive quality traffic to your website, as well as the accompanying terminology and technical skills.
During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy, and landing pages. The module also addresses AdWords campaign settings and ongoing campaign management. You will recognize the features of effective, optimized ads and develop skills in writing compelling and targeted ad copy. Get familiar with various terminologies & tools:
Terminologies: Bidding, CPC, CPA, CTR, Conversion Rate, Budget, Targeting, Quality Score etc.
Tools: Keyword Planner, Ad Builder, and Display Planner
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
PROGRAM MODULES
MODULE
AdWords101
Basics
AdWords fundamentals. Our hands-on Google AdWords course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.
MODULE
AdWords 201
Advanced
This Module will expand on the basics to show you how to make the best use of the tools, reports, and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools.
MODULE
AdWords 301
Expert
Building on the foundation of our Advanced AdWords course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.