Google AdWords Certification Program
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creating and measuring, along with an accredited certification to validate your new expertise.
Google AdWords Certification
Search Engine Marketing MasterClass will teach you about the technicalities of Pay-Per-Click Advertising (PPC), and how it can be used effectively to drive quality traffic to your website, as well as the accompanying terminology and technical skills.
During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy, and landing pages. The module also addresses AdWords campaign settings and ongoing campaign management. You will recognize the features of effective, optimized ads and develop skills in writing compelling and targeted ad copy. Get familiar with various terminologies & tools:
Terminologies: Bidding, CPC, CPA, CTR, Conversion Rate, Budget, Targeting, Quality Score etc.
Tools: Keyword Planner, Ad Builder, and Display Planner
AdWords fundamentals. Our hands-on Google AdWords course focuses on how Pay-Per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish.
This Module will expand on the basics to show you how to make the best use of the tools, reports, and features within AdWords, in order to put power behind your campaigns. We’ll dig into reporting, diagnostic and campaign expansion tools.
Building on the foundation of our Advanced AdWords course, this training will expand on the basics to show you how to make the best use of programmatic, display, and video ads
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Executives, Managers, Senior Management
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Sales & Business Development Professionals
What Will I learn from the Program?
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & video advert campaigns
Tools & Techniques to optimize Google AdWords campaigns
Reporting, Diagnosis & Audit process
I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?
You don't need to know technology at all or come from an engineering/technical background or even an MBA to be successful in digital media.
Will I get any Certificate after completing the program?
This program is designed for professionals who want to gain practical knowledge & hands-on experience to fuel the growth of their career or business.
Upon completing the course you would be provided with following certifications:
1). Inc Academy: Certification of completion
Criteria: 80% Attendance in Sessions
2). Google Certification: Google offers Exam based certification programs:
(a). Google AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate
*These exams are administered by Google. We do not guarantee this certification as a part of the program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.