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1. Admission:

Admission to any program listed on the website is confirmed upon full payment for the course, which must be made before the commencement of the program. Anyone who has not enrolled in the program by paying full program fees will not be allowed to attend the program. 


2. Payment Options:
Online Payment: You can pay with our trusted service provider through Simple, Secure and Convenient transactions. We accept the following modes of payment:


  • Visa and Mastercard Credit Cards and Debit Cards.

  • Net Banking of all major banks. We currently support 25+ banks which contribute almost 99% of all net banking-related transactions.

  • Cheque or Cash

Tabby: Buy now pay later with Tabby - Split payments in 4 monthly installments. 


3. Cancellations and Refunds:

Bookings can only be canceled in writing by email to Refunds will be processed via the payment mode used to make the payment.


Days before Program:             Cancellation Charges* (T&C)             


More than 25 Days                   75% Refundable


25 - 15  Days                            50% of Course Fee


15 - 7 Days                               25% of Course Fee


Less than 7 Days                      No Refunds

Please note - Classroom Course Refund & Cancelation T&C:

  • The registration fee paid to block the seat is not refundable. 

  • The course fee (after the course starts) is non-refundable and cannot be transferred. 

  • If you attend a session and for any unavoidable reason you are not able to attend other sessions, you can reschedule the session (a rescheduling fee might be applicable)

  • In case you attend a session (for 3 hours or more) and for any unavoidable reason you want to cancel your registration, it will fall under less than 7 days refund policy a 100% course fee will be charged. 

  • An additional fee of AED 250 per day for the classroom session is charged in case the selected dates are changed 48 hours before the start of the course. This also includes no-shows on the course day. 

  • If candidates sign up by availing Flash Sale or Discount package, the course fee will not be refundable or transferable.

Please note - Online Live Course Refund & Cancelation T&C:

  • The registration fee paid to block the seat is not refundable. 

  • The course fee (after the expiry of money-back guarantee window) is non-refundable and cannot be transferred. 

  • If candidates sign up by availing Flash Sale or Discount package, the course fee will not be refundable or transferable.

100% Unconditional Money Back Guarantee​ (Only for Online Live Courses)

After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question.*


* Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session. (not valid for classroom classes)

4. I can no longer make it to this workshop. Am I able to reschedule my registration?:

Yes, you can reschedule or cancel your workshop registration.

Please Note: An additional fee of AED 250 per day for classroom sessions is s charged in case the candidate cancels the attendance 48 hours before the commencement of the course dates selected by the candidate in advance. 

5. Repeat Full Course Online (Free of cost)

Candidates are eligible to repeat the full course online once within 1 year of completion of the course. Please Note: The candidates are required to contact the admissions team or training coordinator and a prior booking is required. Certification would not be re-issued or changed 

6. Internship Support

Our team will do our best to provide you with an internship at Inc Academy or with one of our recruitment partners. We don't guarantee the stipend or nature of work, it is best left for the candidates to discuss this with the company 

7. User Privacy:

We view the protection of Your privacy as very important principle. We understand clearly that You and Your Personal Information is one of our most important assets. Your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us. Read the Privacy Policy.


One of the main ways in which we collect personal information is when you fill out the inquiry/ application form & and when you enroll for admission. By filling out the inquiry form you agree that we may use your name, email address, phone number, or other data to communicate with you through calls, SMS, and emails. We may utilize that information to:


  • Contact the enquirer in reference to his inquiry for counseling purposes

  • Keep the complete academic record of participants.

  • To mail you all necessary study material & complete delegate kit & confirmation

  • To keep you informed regarding any news and updates

  • Contact you to obtain your feedback, and surveys.


7. Certifications:

All the Certifications attached to courses offered by us are bestowed upon a participant only after completing the minimum performance criteria mentioned with each course. We are not liable to provide any certification (unless stated otherwise) if the desired performance criteria are not met by any delegate.


8. Please ensure you have read, understood, and accepted the terms before you submit a booking. By placing a booking you will be deemed to have read, understood, and accepted them.


9. Payment Gateway Terms & Conditions: 

  • Any dispute or claim arising out of or in connection with this website shall be governed and construed in accordance with the laws of the UAE.

  • The United Arab Emirates is our country of domicile.

  • Minors under the age of 14 are prohibited from registering as a User of this website and are not allowed to transact or use the website.

  • If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via a secured connection. 

  • The cardholder must retain a copy of transaction records and Merchant policies and rules.

  • (Website) will NOT deal or provide any services or products to any of OFAC (Office of Foreign Assets Control) sanctions countries in accordance with the law of UAE”.

  • “We accept payments online using Visa and MasterCard credit/debit card in AED


10. Disclaimer Notice: 

Advertiser Guide: working with a third-party partner


Introduction to online advertising and AdWords

AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.


Once your ads are running, we provide performance data so your third-party partner can track what’s working and what’s not. AdWords is highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party partner to make adjustments to optimize for the best possible return.


In addition to Google search, you can also run ads on Google’s network of partner sites (places where you may have seen the “Ads by Google” message) – including YouTube. On this network, you can take advantage of other ad formats, such as image ads and video ads.


Google and third-party partners

We believe that AdWords can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful AdWords account. Or maybe you’d just like some help from an expert.


That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Third parties participating in these programs will display a badge on their website and have taken and passed certification exams. Two badges that you’ll probably see most often are AdWords Certified Partner and Premier SMB Partners. See the badges and learn about our Partner Programs at


To confirm that a company is certified within our Partner Programs, click the badge on their website. If they’re certified, you’ll be taken to the company’s profile page on


How to work with a third-party partner

An AdWords third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.


Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they’re providing a valuable service by managing your AdWords campaigns, providing you with reporting, answering your questions, and optimizing your campaigns, among many other things. We believe it’s important for you to understand the total cost of your AdWords advertising, including any fees your third-party partner charges. Use this amount to determine your return on investment (ROI).


Here are five quick tips for being a savvy customer:

1. Be selective When selecting a third-party partner to work with, look for companies that display a Certified Partner or a Premier SMB Partners badge. You can use Google Partner Search to verify that a company is certified or to search for certified partners. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you’re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you:


  • Has this third-party partner worked with businesses in your area before?

  • What about businesses with similar budgets or target audiences?

  • What other services can they provide – alongside AdWords – to grow your business?


2. Pick one partner You may be tempted to divide your budget among multiple third parties to see which one drives the best results. You’re welcome to do this as long as you test them one at a time. Google doesn’t display more than one ad for a business on a page of search results, so you’ll find it difficult to test multiple third parties at once.


3. Educate yourself Understanding AdWords at an advanced level can take time, but it doesn’t take much time to learn the basics. Review the "AdWords basics" section below or visit the AdWords Help Center at to learn more. Understanding AdWords will help you make more informed decisions with your third-party partner.


4. Trust experience If you’re working with a company that’s managed hundreds of AdWords accounts, then it’s likely that they’ve developed expertise with AdWords. If they tell you that certain industries have historically higher online-advertising costs or certain keywords might not work for your business, they’re probably speaking from experience.


5. Evaluate your performance Unless you’re focused on branding, what matters most about AdWords is the return on your advertising investment (i.e. the number of new customers coming in the door). So take some time each month to measure what you’re investing, and the results you’re receiving from that investment.


What to watch out for

We believe that it’s important for you to have a great experience with AdWords. If this isn’t the case, please let us know. Be sure to first work with your third-party partner to try to resolve any issues before contacting us.

Many third parties have earned our trust by representing the best interests of their advertisers. There are some third parties that are not acting in this way. Here are some activities to watch out for and let us know about:


  • Not sharing the cost and performance of AdWords campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your AdWords advertising.

  • Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on search results pages. AdWords ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how AdWords works.

  • Claiming to be from Google: Ask this person for their name and to email you from their email address; if you’re still unsure, forward the email to the address above.

  • Harassing or bullying you into signing up: Only you can remove your business from the natural or organic search results on

  • Deceptive pricing: The agency may not use the correct advertising budget as agreed with you -- make sure that you get an official copy of your agreement in writing.

  • Claiming AdWords will affect your organic or natural ranking: AdWords advertising has no impact on your organic or natural ranking in the search results; the two are completely separate.


AdWords basics

  • Keywords: The words or phrases you select – when users search for those words on Google, your ad may appear next to or above the search results.

  • Clicks: The number of times users clicked your ad. Impressions: The number of times your ad appeared.

  • Click-through Rate (CTR): The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.

  • Average Position: The average position that an ad appears in when it's triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.

  • Cost: The total amount you spend with AdWords.

  • Conversion: The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.


Disclaimer: While we may not respond personally to your email, we will investigate your comments and, if necessary, take the appropriate action. If you have a question about your AdWords account and need help, please visit the Help Center at



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