Professional Diploma in Digital Marketing
The PDDM (Professional Diploma in Digital Marketing) program is specifically designed for individuals in sales, traditional marketing, marketing professionals, business owners, and entrepreneurs who are looking to expand their skills and gain expertise in the field of Digital Marketing. This comprehensive program aims to establish a strong foundation and enhance practical knowledge in various aspects of Digital Marketing.
Apart from enhancing your knowledge, with this course, you will be able to:
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Setup, Manage, and Optimize performance campaigns across platforms
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Create an integrated digital marketing strategy
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Read and evaluate digital marketing reports
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Generate quality leads and sales for your business
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Accelerate the growth of your business or excel in your career
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Effectively shortlist and manage your digital marketing teams or agency
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Find a rewarding internship or job or freelancing projects
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Earn globally recognized certifications
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Get consultancy from our certified coach
Level
Basic to Advanced
Duration
48 Hours
PROGRAM DETAILS
Professional Diploma in Digital Marketing
The training methodology of the PDDM program is unique and engaging, incorporating workshops, group exercises, case studies, and live demonstrations. This hands-on approach ensures that participants gain practical experience and develop the necessary skills to excel in the digital marketing industry.
Highlights:
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Industry-recognized certificates from prestigious institutions, including Inc Academy, KHDA Dubai, Diploma DIL New York, Diploma from CPD London, and major digital platforms like Google, Twitter, Snapchat, and Facebook
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Hands-on training with a focus on practical application through workshops and group exercises
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Unique teaching methodology that combines case studies and live demonstrations to enhance the learning experience
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Certified trainer with expertise in digital marketing and regional experience
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Program content aligned with industry requirements to ensure relevance and up-to-date knowledge
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Live account demos during training to provide real-world insights and practical skills
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Opportunities for internships to gain practical industry experience
Industry Advisory Council Members Include:
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Begin your digital marketing career with our Professional Certification. Gain globally recognized skills that will open doors to exciting opportunities. Wherever you go, our program will support your growth and success. Join us today and take your career to new heights.
CORE MODULE
Social Media
Marketing
Boost social engagement. Create shareable content. Master social listening. Advertise on Facebook, Instagram, Twitter, Snapchat, and LinkedIn.
Elevate your digital marketing skills. Maximize social media impact.
CORE MODULE
Search Engine
Optimization (SEO)
Unlock the power of SEO: Gain insights into specialist tools, on-site and off-site optimization techniques, keyword research, and effective link building strategies to elevate your digital marketing skills.
CORE MODULE
Search Engine
Marketing (Ads)
Master Google Ads: Discover the fundamentals of Google Ads, covering Search Advertising, Display, Content, and YouTube Advertising. Unveil the secrets of advanced programmatic and Remarketing ads to drive lead generation and boost sales. Gain valuable insights and strategies to maximize your advertising efforts on Google's powerful platform.
CORE MODULE
Digital Strategy
& Planning
Create an effective digital marketing plan by adopting a structured approach that integrates all digital components. Set budgets, allocate resources, and choose the right channels to ensure a comprehensive and coherent strategy. Develop a roadmap that aligns your marketing efforts, enabling you to achieve your goals efficiently and effectively.
CORE MODULE
Digital (Google)
Analytics
Gain the ability to monitor and optimize your digital marketing strategy efficiently. Learn how to leverage key analytics platforms and metrics to measure the effectiveness of your campaigns. Develop insights from data analysis and make informed decisions to improve the performance of your digital marketing initiatives.
SOCIAL MEDIA WORKSHOP
SM Strategy
Workshop
Acquire a solid understanding of the foundational principles and key channels of social media marketing. Learn how to develop an integrated and effective social media marketing strategy that aligns with your business objectives. Gain insights on audience targeting, content creation, community management, and measurement to drive engagement and achieve your social media marketing goals.
SOCIAL MEDIA MODULE
Social Media
For Businesses
Leverage social amplification and shareable content for lead generation in your business. Use social listening to identify and target potential leads.
Optimize your advertising campaigns on Facebook, Instagram, Twitter, Snapchat & LinkedIn to drive quality leads. Maximize your social media strategy for effective lead generation and business growth.
SOCIAL MEDIA MODULE
FB, Twitter, Instagram, SnapChat & LinkedIn
Boost your online presence through targeted social media advertising. Harness the power of content seeding and promotion to expand your reach and increase brand visibility. Learn how to optimize ad campaigns for maximum engagement and lead generation. Implement effective distribution strategies to ensure your content reaches the right audience at the right time.
SOCIAL MEDIA MODULE
Advertising on
Social Media
Discover effective strategies to create and optimize social media advertising campaigns, expanding your brand's reach, acquiring more customers, increasing user engagement, and building strong brand equity across popular social media platforms.
SOCIAL MEDIA MODULE
Remarketing on
Social Media
Learn advanced remarketing techniques to target your loyal customers and engage with visitors who have interacted with your brand on social media. Discover effective strategies to execute a multi-platform and multi-device remarketing strategy, maximizing your brand's reach and driving conversions.
SOCIAL MEDIA MODULE
Influencer Marketing
& Reporting
Understand the impact of influencers on brand perception and learn effective strategies for selecting the right influencers and evaluating campaign success. Discover how to build strong partnerships with influencers to enhance brand awareness, credibility, and reach.
BUSINESS WORKSHOP
Linkedin Marketing Masterclass
Unlock the secrets to success on the world's largest professional network. Learn profile optimization, network building, advertising, and lead generation strategies. Boost your brand's visibility and drive meaningful results.
BUSINESS WORKSHOP
Email Marketing Masterclass
Discover the power of targeted communication. Learn how to build an email list, create engaging content, design effective campaigns, and measure performance. Drive conversions, nurture customer relationships, and maximize ROI. Take your email marketing to the next level.
BUSINESS WORKSHOP
Basics of Programmatic Media Advertising
Learn the essentials of programmatic ad buying, including real-time bidding, audience targeting, and data optimization. Boost your digital advertising skills and stay ahead in the ever-evolving world of programmatic media.
TRAINING METHODOLOGY
Experienced Trainers: Our team of trainers brings a wealth of knowledge and expertise in digital marketing techniques and strategies. With their diverse backgrounds, they understand the unique needs of a multicultural audience. Our training methodology recognizes that "One Size Doesn't Fit All," allowing delegates to learn, unlearn, experiment, and excel. Join us for an engaging and customized learning experience.
Instructor Led Presentations
Interactive Learning: Engage in hands-on training sessions, group exercises, and discussions to enhance your digital marketing skills and knowledge.
Group Exercises
Engage in group exercises to learn from industry experts and develop parallel strategies for effective learning.
Live Projects
Get hands-on experience with a Live Project of your choice to implement what you learn. Learn by doing and gain practical skills.
One-One Counselling Sessions
Define your career and business goals with an exclusive 15 to 30-minute session with the trainer.
Assessments & Project Reports
Regular assessments & project reports help track progress and identify areas for improvement, ensuring effective learning.
Industry Case Studies
Real-world examples and understand successful strategies with industry case studies, exploring 'How' and 'Why' they work.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a highly accomplished professional with a strong background in technology, digital marketing, and training. He holds a degree in Engineering and an MBA from Harvard Business School, which has equipped him with a solid foundation in both technical and business aspects.
With over 15 years of experience, Gaurav has established himself as a renowned expert in the field. He has had the privilege of serving as an official Regional Trainer and Consultant for Google, where he has contributed his expertise in digital marketing strategies. Additionally, Gaurav has worked as a Digital Marketing Consultant and Business Coach for numerous companies, leveraging his knowledge to help them achieve their marketing goals.
Gaurav's passion for training and coaching has been evident throughout his career. Since 2012, he has been actively involved in training professionals and organizations, empowering them with the skills and knowledge needed to excel in digital marketing. To date, he has successfully trained over 5000 professionals and 250 organizations, making a significant impact on their digital marketing strategies.
As a serial entrepreneur, Gaurav has a deep understanding of the digital industry from various perspectives. He has achieved three successful exits within the past decade, demonstrating his business acumen and ability to navigate the ever-evolving digital landscape. Gaurav's diverse experiences, including owning a digital agency, being a client, training others, and working as a software architect utilizing Google and Facebook APIs, have provided him with valuable insights and a holistic understanding of the digital ecosystem.
Testimonials
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Yosef Mattar
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Hydros Jassem
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
