SEO, Google AdWords, Google Analytics Masterclass

Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program is perfect for you. 

 

 

  • Expert Masterclass in SEO, Search Engine Marketing & Google Analytics

  • Extensive Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies - Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

Level
Advanced
Duration
24+ Hours
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Accredited By:

UPCOMING PROGRAMS

​​​FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

SEO, Google AdWords & Analytics MasterClass (ID LIVE777)

Starting December 2020 (7 pm to 9 pm) Dubai Time

​​​FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

SEO, Google AdWords & Analytics MasterClass (ID LIVE775)

Starting December 2020 (7 pm to 9 pm) Dubai Time

 

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Certification Partners:

PROGRAM DETAILS

SEO, Google AdWords &

Google Analytics MasterClass

This program is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing Advertising & Analytics.

 

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

 

Highlights:

  • Choose from 3 Days - Classroom Mode OR 9 Weeks Extended - Online Mode OR 14 Days Fast Track - Online Mode

  • Earn Specialization with 3 additional Specialized Modules - Google AdWords, Search Engine Optimization (SEO) & Google Analytics

  • Earn Globally Recognized Certificates from Inc Academy, KHDA (Govt of Dubai), DIL - New York, Hubspot Academy & Google

 

Industry Advisory Council Members Include:

PROGRAM MODULES

WORKSHOP

Search Engine 

Optimization

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

MODULE

Search Engine 

Marketing

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

SPECIALIZED MODULES

OPTIONAL - Delivered Online (Instructor Led Live Training)

Select any 3 Optional Modules

  • Email Marketing

  • Website / Blog Creation 

  • GDN, Facebook Advertising & Retargeting 

  • Affiliate Marketing 

  • eCommerce Website Development 

  • Content Marketing & Advertising 

  • Programmatic Advertising 

  • Selling & Advertising on Amazon 

  • Inbound Marketing (Marketing Automation) 

  • LinkedIn Sales Navigator 

  • Social Media Listening Tools 

  • TikTok Content & Advertising 

  • Design Tools for Social Media 

  • Advanced SEO 

  • Conversion (Pixel) Tracking & Attribution Model 

  • Mobile App Promotion 

  • Lead Generation 

  • Google My Business

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

 

As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist. 

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 

Read Full Bio

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

PROFESSIONALS FROM COMPANIES LIKE

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FREQUENTLY ASKED QUESTIONS

About Course

Who is this course for?


This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

  • Marketing Executives, Managers, Senior Management
  • IT Managers & SEO Team
  • Business owners & Entrepreneurs
  • Anyone responsible for developing and/or implementing a search engine marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
  • Marketing Students & Freshers




What Will I learn from the Program?


  • Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
  • Analyze and optimize your overall digital marketing activity through Google Analytics




Will I get any Certificate after completing the program?


This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.




What topics are covered in this course?


All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC, AdWords)
  • Google Analytics
  • Programmatic Advertising
  • Google Display Network Advertising
  • YouTube Advertising




What is the difference between Core & Specialized Modules?


Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.




Is this course useful for non-marketing professionals?


Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: