Social Media Marketing Certification
Develop a detailed understanding of key social media specialization including content marketing, and platforms on which you can promote your content.
This course is suitable for people who are responsible for the planning, execution, and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.
Social Media Marketing Certification
Social Media Marketing Masterclasses will help you launch your social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms. You will understand how to identify the right user personas and then create engaging content for the audience to effectively engage with customers across a diverse range of social media platforms.
16 Hours of Learning - Weekday & Weekend Course Option
Practical Learning Experience
90 Days post-training support from Trainer
Certificate from Inc Academy, KHDA Dubai, DIL New York, Twitter, SnapChat & Facebook
Industry Advisory Council Members Include:
Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
FB, Twitter, Instagram, SnapChat & LinkedIn
Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.
Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.
Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand.
Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success.
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
PROFESSIONALS FROM COMPANIES LIKE
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Executives, Managers, Senior Management
Influencers & Content Creators
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a social media marketing strategy for their organization
Bloggers and Customer Care professionals
What is the Program Schedule?
The program will be conducted for 2 Days in Conference Room or Meeting Room of a Luxury Hotel in Dubai. Timings for the sessions would be from 9.00 am to 5.00 pm with Coffee Breaks, Lunch Break & Prayer Breaks. The program would be chaired by the program director.
Will I get any Certificate after completing the program?
This program is designed for professionals who want to gain practical knowledge & hands-on experience to fuel the growth of their career or business.
Upon completing the course you would be provided with the following certifications:
1). Inc Academy: Certification of completion of Social Media Marketing Masterclass
Criteria: 80% Attendance in Sessions
2). KHDA, Dubai: Certification of completion from the Knowledge and Human Development Authority (Government of Dubai)
Criteria: 70% Attendance in Sessions
3). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.
Criteria: 70% Attendance in Sessions
4). Facebook: Exam based certification programs:
(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. The FCPP should be able to demonstrate competency in the following areas:
(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. The FCBP should be able to demonstrate competency in the following areas:
5). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.
6). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.
*These exams are administered by Facebook, Twitter & SnapChat. We do not guarantee this certification as a part of the program. The certification exams are designed to test your knowledge of online advertising best practices and campaign strategies. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidates' individual ability and preparation.