Social Media Marketing Certification

Develop a detailed understanding of key social media specialization including content marketing, and platforms on which you can promote your content.

This course is suitable for people who are responsible for the planning, execution, and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. It is a Practical Learning Experience (Live Demonstration & Exercise Based Learning) delivered by Training by Google Partner Academy Trainer.

16+ Hours

Accredited By:


​​​FAST TRACK - Evening Live Instructor Led


Social Media Marketing Masterclass (ID #LIVE977)

Starting January 2021 (7 pm to 9 pm) Dubai Time

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Certification Partners:



Social Media Marketing Certification  

Social Media Marketing Masterclasses will help you launch your social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms. You will understand how to identify the right user personas and then create engaging content for the audience to effectively engage with customers across a diverse range of social media platforms.


This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.


  • Choose from 2 Days - Classroom Mode OR 5 Weeks Extended - Online Mode OR 8 Days Fast Track - Online Mode

  • Earn Specialization with 2 additional Specialized Modules

  • Globally Recognized Certificates from Inc Academy, KHDA Dubai, CPD London, Innovation Labs New York, Twitter, SnapChat & Facebook

Industry Advisory Council Members Include:





Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.


Social Media 

For Businesses

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.


FB, Twitter, Instagram, SnapChat & LinkedIn

Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.


Advertising on 

Social Media

Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.


Remarketing on

Social Media

Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand. 


Influencer Marketing 

& Reporting 

Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success. 


OPTIONAL - Delivered Online (Instructor Led Live Training)

Select any 2 Optional Modules

  • Email Marketing

  • Website / Blog Creation 

  • GDN, Facebook Advertising & Retargeting 

  • Affiliate Marketing 

  • eCommerce Website Development 

  • Content Marketing & Advertising 

  • Programmatic Advertising 

  • Selling & Advertising on Amazon 

  • Inbound Marketing (Marketing Automation) 

  • LinkedIn Sales Navigator 

  • Social Media Listening Tools 

  • TikTok Content & Advertising 

  • Design Tools for Social Media 

  • Advanced SEO 

  • Conversion (Pixel) Tracking & Attribution Model 

  • Mobile App Promotion 

  • Lead Generation 

  • Google My Business


All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

Register Online


Secure your seat in one of the upcoming SMMC programs


Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.


As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist. 

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 

Read Full Bio


Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun

Senior Marketing Manager

BD Holdings, KSA

I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional. 




About Course

Who is this course for?

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners & Entrepreneurs
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
  • Social Media Team & Content Managers
  • Influencers & Digital Marketing Experts
  • This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
  • Marketing Students & Freshers

What Will I learn from the Program?

  • Execute social media advert campaigns
  • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Social Media Listening & Monitoring
  • Analyze and optimize your overall social marketing activity
  • Create a formal social media marketing plan for your business

Will I get any Certificate after completing the program?

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 6). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

Is this course useful for non-marketing professionals?

Sales & Marketing professionals are the largest community of people who participate in our SMM Course. There are a number of reasons for a Sales Professional to acquire social media marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Join an agency in a business development role Expand your profile by playing a role in the marketing function of your organization. Build a personal brand using social media marketing Make money through freelancing Realize your entrepreneurial dream if you aspire to be an entrepreneur

Inc Academy

What is so special about Inc Academy's PCDM Course?

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
  • Extensive Learning - Workshops - Group Exercises
  • Unique Methodology - Case Studies - Live Demonstration
  • Certified Trainer - Google Partner Academy Trainer
  • Program Content as per Industry Requirements
  • 2 Months of Project-Based Internship
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

  • 16 Hours (2 Days Classroom Mode) OR (4 Weeks Online Instructor Led Live Mode)
  • Earn Specialization with 2 additional Specialized Modules
  • One-One Consultation Session with Trainer
  • Practical Learning Experience
  • 90 Days post-training support
  • Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, SnapChat & Facebook.

Why should I choose Inc Academy?

We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy

Is Inc Academy accredited?

Inc Academy is Accredited & Approved by 1). KHDA (Knowledge and Human Development Authority), Government of Dubai. 2). Inc Academy is a Member of CPD, UK All our courses are globally recognized

General Questions

Will I get a job after this program?

We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.

I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?

You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.

I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?

Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.

This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients. Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.

I don't know anything about Digital Marketing?

We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Program Fee

Can I pay in Installments?

Yes we do have an easy installment plan, please contact the team for more details.

Online Instructor Led Format

What to expect in Online Live Instructor Led Training?

The Online Format of Professional Certification in Digital Marketing is an Instructor-Led Live Online Course, covering all the important aspects of Digital Marketing in depth. We focus on practical learning experience with case studies and live demonstrations. Each participant is encouraged to work on a live project during the training program to gain hands-on experience of important tools, which accelerates their learning and empowers them to create/optimize & implement their online marketing strategy.

What happens if I miss a Live Online Session?

Incase you miss a Live Online Session, you can reschedule your session to another date or get access to the recorded session. If you have any doubts or questions, you can always reach out to our support team and get your questions answered. Having said that, it's a mandate for the Certifications that you participate in at least 80% of the sessions live.

What is the Program Schedule?

One can choose from the available options: 1. Classroom Sessions: 2 Days - 16 Hours (9 am to 5 pm) Sessions are organized in Dubai 2. Online Instructor Led Training (Fast Track): 5 Days - 16 Hours (Each session duration is 3 Hours) 3. Online Instructor Led Training (Extended): 5 Weeks - 16 Hours (Weekly Session 10 am to 1 pm - Dubai Time (GMT +4)].