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LinkedIn Marketing 

Masterclass

 

This MasterClass is designed for marketers, entrepreneurs and professionals to help you learn how to work efficiently and effectively within LinkedIn’s marketing platform to increase brand awareness & generate leads for the business.

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  • Learn to Leverage LinkedIn for B2B marketing

  • Extensive Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies - Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

Level
Advanced
Duration
10 Hours
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Certification Partners:

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Linkedin Marketing Masterclass

This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course, you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile, run campaigns to target business professionals & generate leads for your brand. 


Through a series of workshop exercises, you will gain the knowledge and techniques to become an advanced user, propel your organization's LinkedIn marketing activity and increase your brand engagement.

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PROGRAM DETAILS

LinkedIn Marketing MasterClass

Introduction: Building Profile on LinkedIn

  • Learn how to optimize your profile and build your network

  • Increase your first degree networks to raise your profile

  • Set objectives and optimize your personal and organizations LinkedIn presence

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Module 1: LinkedIn Company Strategy

  • Create Company Business page on LinkedIn

  • Strategies to optimize the company page

  • Content Strategies to optimize Company page

 

Module 2: LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign

  • Key Considerations for a Consideration Campaign

  • Key Considerations for a Conversion Campaign

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Module 3: Targeting and Audiences

  • Building Audiences natively in LinkedIn

  • Rules around native audiences

  • Data-Driven Marketing on LinkedIn 

 

Module 4: Campaign Execution & Delivery

  • Defining LinkedIn Campaign Objectives

  • LinkedIn Campaign Structure

  • Conversion tracking

  • Remarketing & Sequenced Messaging

  • Lead Gen Forms

  • Media Budget Planning

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Module 5: Content Strategies 

  • Creating content for LinkedIn Articles

  • Creating engaging content for Company Pages

  • Creating actionable Ads

PROGRAM BENEFITS

Upon completion of the course, you’ll have gained the skills to:

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  • Essential jargon, the key channels, and the underlying principles of LinkedIn

  • How to put together a LinkedIn marketing strategy

  • Target relevant audiences and build audience lists

  • How to set KPIs for your LinkedIn marketing activity

  • Create a LinkedIn campaign to meet business objectives

  • How to effectively plan your email marketing campaigns

  • Optimize your LinkedIn campaigns to improve efficiency

  • Use Campaign Manager to report on the metrics that matter

  • Analytics: what to measure and how to manage

TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.