LinkedIn Marketing
Masterclass
This MasterClass is designed for marketers, entrepreneurs and professionals to help you learn how to work efficiently and effectively within LinkedIn’s marketing platform to increase brand awareness & generate leads for the business.
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Learn to Leverage LinkedIn for B2B marketing
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Extensive Learning - Workshops - Group Exercises
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Unique Methodology - Case Studies - Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
Level
Advanced
Duration
8 Hours
Linkedin Marketing Masterclass
This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course, you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile, run campaigns to target business professionals & generate leads for your brand.
Through a series of workshop exercises, you will gain the knowledge and techniques to become an advanced user, propel your organization's LinkedIn marketing activity and increase your brand engagement.
Option 1
Date: 16 November 2023 (Thursday)
Timings: 9:00 AM to 5:00 PM
Venue: Sheraton Beach Resort, JBR, The Walk, Dubai
Option 2
Date: 23 November 2023 (Tuesday)
Timings: 9:00 AM to 5:00 PM
Venue: Sheraton Beach Resort, JBR, The Walk, Dubai
UPCOMING DATES
Introduction: Building Profile on LinkedIn
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Learn how to optimize your profile and build your network
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Increase your first degree networks to raise your profile
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Set objectives and optimize your personal and organizations LinkedIn presence
Module 1: LinkedIn Company Strategy
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Create Company Business page on LinkedIn
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Strategies to optimize the company page
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Content Strategies to optimize Company page
Module 2: LinkedIn Campaign Strategy
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Key Considerations for an Awareness Campaign
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Key Considerations for a Consideration Campaign
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Key Considerations for a Conversion Campaign
Module 3: Targeting and Audiences
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Building Audiences natively in LinkedIn
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Rules around native audiences
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Data-Driven Marketing on LinkedIn
Module 4: Campaign Execution & Delivery
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Defining LinkedIn Campaign Objectives
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LinkedIn Campaign Structure
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Conversion tracking
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Remarketing & Sequenced Messaging
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Lead Gen Forms
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Media Budget Planning
Module 5: Content Strategies
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Creating content for LinkedIn Articles
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Creating engaging content for Company Pages
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Creating actionable Ads
PROGRAM BENEFITS
Upon completion of the course, you’ll have gained the skills to:
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Essential jargon, the key channels, and the underlying principles of LinkedIn
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How to put together a LinkedIn marketing strategy
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Target relevant audiences and build audience lists
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How to set KPIs for your LinkedIn marketing activity
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Create a LinkedIn campaign to meet business objectives
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How to effectively plan your email marketing campaigns
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Optimize your LinkedIn campaigns to improve efficiency
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Use Campaign Manager to report on the metrics that matter
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Analytics: what to measure and how to manage
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.