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LinkedIn Marketing 

Masterclass

 

This Masterclass is designed for marketers, entrepreneurs, and professionals to help you learn how to work efficiently and effectively within LinkedIn’s marketing platform to increase brand awareness & generate leads for the business.

  • Learn to Leverage LinkedIn for B2B Marketing

  • Extensive Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies - Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

Level
Advanced
Duration
6 Hours
Mode
Online Live
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Certification Partners:

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Linkedin Marketing Masterclass

This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course, you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile, run campaigns to target business professionals & generate leads for your brand. 


Through a series of workshop exercises, you will gain the knowledge and techniques to become an advanced user, propel your organization's LinkedIn marketing activity and increase your brand engagement.

Contact

COURSE SCHEDULE

Choose from our flexible course schedules outside working hours. We have timeslots available on weekdays or weekends.

PROGRAM DETAILS

LinkedIn Marketing MasterClass

Introduction: Building Your Profile on LinkedIn

  • Learn how to optimize your profile and build your network

  • Increase your first-degree networks to raise your profile

  • Set objectives and optimize your personal and organizational LinkedIn presence

Module 1: LinkedIn Company Strategy

  • Create a Company Business page on LinkedIn

  • Strategies to optimize the company page

  • Content Strategies to optimize Company page

 

Module 2: LinkedIn Campaign Strategy

  • Key Considerations for an Awareness Campaign

  • Key Considerations for a Consideration Campaign

  • Key Considerations for a Conversion Campaign

Module 3: Targeting and Audiences

  • Building Audiences natively on LinkedIn

  • Rules around native audiences

  • Data-Driven Marketing on LinkedIn 

 

Module 4: Campaign Execution & Delivery

  • Defining LinkedIn Campaign Objectives

  • LinkedIn Campaign Structure

  • Remarketing & Sequenced Messaging

  • Lead Generation Campaigns on LinkedIn

Module 5: Content Strategies 

  • Creating content for LinkedIn Articles

  • Creating engaging content for Company Pages

  • Creating actionable Ads

PROGRAM BENEFITS

Upon completion of the course, you’ll have gained the skills to:

  • Essential terms, the key channels, and the underlying principles of LinkedIn

  • How to put together a LinkedIn marketing strategy

  • Target relevant audiences and build audience lists

  • How to set KPIs for your LinkedIn marketing activity

  • Create a LinkedIn campaign to meet business objectives

  • How to effectively plan your email marketing campaigns

  • Optimize your LinkedIn campaigns to improve efficiency

  • Use Campaign Manager to report on the metrics that matter

  • Analytics: what to measure and how to manage

HOW IT LOOKS

Success Stories from our past students

One of the most informative and enjoyable trainings I have attended in a while. Gaurav keeps it light on the mind and on the heart which makes for fun learning. My eyes have been opened to a whole new world by this man and whatever I have learned has already had an ROI on my personal development let alone what I will experience when I apply what I learned.

Good job Gaurav and thank you for being so patient with all my endless questions and interruptions. I am sure this is not the last you will hear from me. Thanks also to the team for the great organisation.

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Omar Ghalib Al-Bustami

Head of Development at Majid Al Futtaim

TRAINING REVIEWS

Read over 170 reviews on LinkedIn

All our training programs are conducted by Gaurav Oberoi. This gives us the ability to maintain our quality and deliver customized strategies.

I strongly recommend Mr. Oberoi since I know for a fact that he demonstrated expertise.

Aisha Al Hamiz

Aisha Al Hamiz

Manager, Licensing and Advocacy at The Health Center, New York University Abu Dhabi

He was innovative, engaging the team and most importantly very patient with us when delivering the material

Sara Al Mheiri

Sara Al Mheiri

Head of Brand & Comms

Virgin Mobile UAE

He makes sure everyone learns the advanced tricks that you wouldn’t be aware of in most of learning platforms

Ahmad Al-Salem

Ahmad Al-Salem

Marketing Manager

Hyundai Motor

Gaurav has this impeccable ability to translate complex topics into simple relatable examples.

Barkha Gupta

Barkha Gupta

Global Head of Amazon Ads & Performance Marketing, Reckitt

Many thanks, Gaurav! You helped me a lot.

Clementine Martini

Clementine Martini

Senior Manager, Global Campaigns Dubai Tourism

Gaurav's skills as a trainer are impeccable. 

Ketaki Shah

Ketaki Shah

Head of Marketing - Citymax Hotels & Foodmark, Landmark Group 

PROGRAM DIRECTOR

Entrepreneur | Engineer | MBA in Marketing | Harvard Business School Alumni

Gaurav Oberoi is an Engineer by education and Marketeer by choice, who carries RoI in his last name Obe"RoI"

  • First Google Ads Campaign in 2007

  • Started Digital Agency in 2010 which was acquired by GroupM in 2015 

With over 15 years of experience, Gaurav has had the privilege of serving as an:

  • Official Regional Trainer for Google

  • Trainer for Dubai Tourism (Expo 2020)

  • Official Collaborator for TikTok MENA

Training is his passion and to date, he has successfully trained over 7000 professionals and hundreds of organizations from various industries.

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Our Digital Marketing course graduates come from industry-leading companies.

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FREQUENTLY ASKED QUESTIONS

Have a few questions on your mind? you can arrange a quick call with us anytime.

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