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Social Media Marketing Certification
#KSA
Develop a detailed understanding of key social media specialization including content marketing, and platforms on which you can promote your content.
This course is suitable for people who are responsible for the planning, execution, and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. It is a practical Learning Experience (Live Demonstration & Exercise Based Learning delivered by Google Academy Trainer.
Level
Advanced
Duration
16+ Hours
Accredited By:
PROGRAM DETAILS
Social Media Marketing Certification
Social Media Marketing Masterclasses will help you launch your social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms. You will understand how to identify the right user personas and then create engaging content for the audience to effectively engage with customers across a diverse range of social media platforms.
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
Highlights:
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Choose from 2 Days - Classroom Mode OR 5 Weeks Extended - Online Mode OR 8 Days Fast Track - Online Mode
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Earn Specialization with 2 additional Specialized Modules
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Globally Recognized Certificates from Inc Academy, KHDA Dubai, CPD London, Innovation Labs New York, Twitter, SnapChat & Facebook
Industry Advisory Council Members Include:
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.
MODULE
Social Media
For Businesses
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
MODULE
FB, Twitter, SnapChat, Instagram & LinkedIn
Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.
MODULE
Advertising on
Social Media
Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.
MODULE
Remarketing on
Social Media
Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand.
MODULE
Influencer Marketing & Reporting
Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success.
SPECIALIZED MODULES
OPTIONAL - Delivered Online (Instructor Led Live Training)
Select any 2 Optional Modules
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Email Marketing
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Website / Blog Creation
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GDN, Facebook Advertising & Retargeting
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Affiliate Marketing
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eCommerce Website Development
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Content Marketing & Advertising
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Programmatic Advertising
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Selling & Advertising on Amazon
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Inbound Marketing (Marketing Automation)
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LinkedIn Sales Navigator
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Social Media Listening Tools
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TikTok Content & Advertising
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Design Tools for Social Media
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Advanced SEO
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Conversion (Pixel) Tracking & Attribution Model
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Mobile App Promotion
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Lead Generation
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Google My Business
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).