Professional Diploma in Social Media Marketing
The PDSMM course will help you launch your social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms. You will understand how to identify the right user personas and then create engaging content for the audience to effectively engage with customers across a diverse range of social media platforms.
Highlights:
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Certificate from Inc Academy, KHDA Dubai, Diploma from DIL New York, Diploma from CPD London, Twitter, Snapchat & Facebook, TVTC (for KSA candidates only)
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Covers topics: Social Media Strategy, Content Strategy, Social Media Advertising & Reporting
- Platforms: Facebook, Instagram, LinkedIn, Twitter, Snapchat & TikTok
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Best practices to create social media Ad campaigns to generate leads & create awareness
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Live account demo during Training
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Special Module for Social Media Influencers
Level
Advanced
Duration
16+ Hours
PROGRAM DETAILS
Professional Diploma in Social Media Marketing
The Professional Diploma in Social Media Marketing offers a comprehensive program designed to provide a detailed understanding of key social media specializations, focusing on content marketing strategies across popular platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and Snapchat.
This course is suitable for individuals who are responsible for planning, executing, and managing social media campaigns, as well as social media specialists, enthusiasts, executives, or anyone looking to enhance their digital marketing knowledge in this area.
By completing the Professional Diploma in Social Media Marketing, participants will gain the following benefits:
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Detailed understanding of content marketing strategies across major social media platforms.
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Enhanced knowledge and skills in planning, executing, and managing social media campaigns.
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Proficiency in leveraging the unique features and functionalities of platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and Snapchat.
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Ability to create engaging content and develop effective content marketing strategies.
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Practical experience through live demonstrations and hands-on exercises.
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Insights into regional dynamics and trends specific to the UAE and GCC regions.
Industry Advisory Council Members Include:
PROGRAM MODULES
WORKSHOP
Social Media Strategy Workshop
Acquire a solid understanding of the foundational principles and key channels of social media marketing. Learn how to develop an integrated and effective social media marketing strategy that aligns with your business objectives.
Gain insights on audience targeting, content creation, community management, and measurement to drive engagement and achieve your social media marketing goals.
MODULE
Social Media
For Businesses
Leverage social amplification and shareable content for lead generation in your business. Use social listening to identify and target potential leads.
Optimize your advertising campaigns on Facebook, Instagram, Twitter, Snapchat & LinkedIn to drive quality leads. Maximize your social media strategy for effective lead generation and business growth.
MODULE
FB, Twitter, Instagram, SnapChat & LinkedIn
Boost your online presence through targeted social media advertising. Harness the power of content seeding and promotion to expand your reach and increase brand visibility.
Learn how to optimize ad campaigns for maximum engagement and lead generation. Implement effective distribution strategies to ensure your content reaches the right audience at the right time.
MODULE
Advertising on
Social Media
Discover effective strategies to create and optimize social media advertising campaigns, expanding your brand's reach, acquiring more customers, increasing user engagement, and building strong brand equity across popular social media platforms.
MODULE
Remarketing on
Social Media
Learn advanced remarketing techniques to target your loyal customers and engage with visitors who have interacted with your brand on social media. Discover effective strategies to execute a multi-platform and multi-device remarketing strategy, maximizing your brand's reach and driving conversions.
MODULE
Influencer Marketing
& Reporting
Understand the impact of influencers on brand perception and learn effective strategies for selecting the right influencers and evaluating campaign success. Discover how to build strong partnerships with influencers to enhance brand awareness, credibility, and reach.
TRAINING METHODOLOGY
Experienced Trainers: Our team of trainers brings a wealth of knowledge and expertise in digital marketing techniques and strategies. With their diverse backgrounds, they understand the unique needs of a multicultural audience. Our training methodology recognizes that "One Size Doesn't Fit All," allowing delegates to learn, unlearn, experiment, and excel. Join us for an engaging and customized learning experience.
Instructor Led Presentations
Interactive Learning: Engage in hands-on training sessions, group exercises, and discussions to enhance your digital marketing skills and knowledge.
Group Exercises
Engage in group exercises to learn from industry experts and develop parallel strategies for effective learning.
Live Projects
Get hands-on experience with a Live Project of your choice to implement what you learn. Learn by doing and gain practical skills.
One-One Counselling Sessions
Define your career and business goals with an exclusive 15 to 30-minute session with the trainer.
Assessments & Project Reports
Regular assessments & project reports help track progress and identify areas for improvement, ensuring effective learning.
Industry Case Studies
Real-world examples and understand successful strategies with industry case studies, exploring 'How' and 'Why' they work.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a highly accomplished professional with a strong background in technology, digital marketing, and training. He holds a degree in Engineering and an MBA from Harvard Business School, which has equipped him with a solid foundation in both technical and business aspects.
With over 15 years of experience, Gaurav has established himself as a renowned expert in the field. He has had the privilege of serving as an official Regional Trainer and Consultant for Google, where he has contributed his expertise in digital marketing strategies. Additionally, Gaurav has worked as a Digital Marketing Consultant and Business Coach for numerous companies, leveraging his knowledge to help them achieve their marketing goals.
Gaurav's passion for training and coaching has been evident throughout his career. Since 2012, he has been actively involved in training professionals and organizations, empowering them with the skills and knowledge needed to excel in digital marketing. To date, he has successfully trained over 5000 professionals and 250 organizations, making a significant impact on their digital marketing strategies.
As a serial entrepreneur, Gaurav has a deep understanding of the digital industry from various perspectives. He has achieved three successful exits within the past decade, demonstrating his business acumen and ability to navigate the ever-evolving digital landscape. Gaurav's diverse experiences, including owning a digital agency, being a client, training others, and working as a software architect utilizing Google and Facebook APIs, have provided him with valuable insights and a holistic understanding of the digital ecosystem.
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Yosef Mattar
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Hydros Jassem
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
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