Introduction: Digital marketing is a rapidly growing industry with abundant job opportunities for skilled marketers. It encompasses activities such as brand awareness, promotion, and direct sales through online channels like social media, blogs, and websites. Dubai, in particular, offers an exciting digital marketing career path due to its thriving economy and numerous job prospects. In this article, we will explore the reasons why pursuing a digital marketing career in Dubai is a smart choice. High Demand and Rewarding Opportunities: A digital marketing career in Dubai is highly rewarding, providing marketers with an array of fulfilling job options. The industry offers diverse opportunities for talented professionals to showcase their skills and excel in their field. With the increasing reliance on digital platforms for business growth, the demand for digital marketing experts continues to rise. Thriving Technological Hub: Dubai has established itself as a prominent global hub for technology and innovation. The city fosters an environment where businesses thrive, attracting numerous professionals from around the world who want to contribute to its growth story. By working in Dubai or starting a business there, individuals can leverage the city's technological advancements and abundant opportunities. Lucrative Salaries: The UAE offers top-paying digital marketing jobs across various sectors. Professionals in telecommunications engineering, IT, medical fields, business management, and executive roles can expect attractive salaries ranging from $3,000 to $20,000 per month. Digital marketing professionals in Dubai earn an average annual income of $40,000 to $50,000, surpassing the average salary for UAE nationals. Additionally, those specializing in data analysis or data science can earn an average of $70,000 annually. Job Security and Industry Growth: Digital marketing is a fast-growing industry that provides job security and stability. Companies are investing significant resources in digital marketing campaigns, resulting in a surge in demand for qualified professionals. This trend is expected to continue in the coming years, ensuring a plethora of job opportunities for individuals who pursue digital marketing courses in Dubai. Professional Certification in Digital Marketing for Career Advancement: To establish yourself as a reputable digital marketer, obtaining professional certifications is essential. Accredited certification courses demonstrate your expertise and commitment to career development. With certifications such as Digital Marketing Certificates and Google Analytics Specialist Certification, you can enhance your job prospects and secure better salary packages. Conclusion: A digital marketing career in Dubai offers immense potential for growth and success. The city's thriving economy, abundant job opportunities, higher-than-average salaries, and industry growth make it an ideal destination for digital marketers. By acquiring professional certifications and staying updated with industry trends, you can build a fulfilling and prosperous career in the dynamic world of digital marketing.

We are thrilled to share the exciting news of our partnership with TikTok, one of the most vibrant and dynamic social media platforms out there. This collaboration opens up incredible opportunities for us to expand our ecosystem and reach new heights together. Here's a glimpse of what this partnership means for you and your brand: Amplified Exposure: By harnessing the massive reach and engagement on TikTok, we can skyrocket your brand's visibility to a vast global audience. Prepare to captivate viewers, inspire action, and take your brand to new horizons. Unleashing Creativity: With TikTok's cutting-edge creative tools, we can craft content that stands out from the crowd. Together, we'll create captivating campaigns that resonate with your target audience and leave a lasting impression. Targeted Marketing Strategies: TikTok's powerful algorithm and advertising capabilities empower us to develop targeted campaigns that deliver results. From precise audience targeting to optimizing ad placements, we'll ensure your marketing efforts make a significant impact and generate a strong return on investment. Influencer Collaborations: Partnering with TikTok influencers can be a game-changer for your brand. By leveraging viral trends and working with influential creators, we'll authentically connect with your audience and boost your brand's reputation. Staying Ahead with Insights: Our partnership grants us access to TikTok's educational resources and workshops, keeping us at the forefront of digital marketing innovation. We'll tap into the latest strategies, trends, and best practices to ensure your brand stays ahead of the competition. We are beyond excited about this partnership and the endless possibilities it brings. Together, we will revolutionize your online presence, drive growth, and exceed your goals. Stay tuned for exciting updates, creative campaigns, and remarkable initiatives that will elevate your brand's presence on TikTok. Get ready to embark on this incredible journey with us! #PartnershipAnnouncement #DigitalMarketing #TikTokCollaboration #EmpoweringSuccess

In today's digital age, the demand for skilled digital marketing professionals is skyrocketing. As businesses and individuals shift their operations online, there are tremendous opportunities in the field of digital marketing. However, the talent gap in this sector is widening globally. That's where Inc Academy comes in. With tailored digital marketing courses designed for professionals in the Middle East, Inc Academy provides industry-validated programs to equip individuals with the necessary skills and knowledge to thrive in the digital marketing landscape. In this blog post, we'll explore seven compelling reasons why securing a digital marketing certification from Inc Academy is a smart investment in your career. Here's why you should invest in Digital Marketing Course offered by Inc Academy: 1. Great Reviews from Alumni The reviews and testimonials from Inc Academy's alumni speak volumes about the quality and professionalism of the courses. With training programs conducted in over 20 countries for individuals from more than 90 nationalities, Inc Academy has had the privilege of working with esteemed organizations and professionals, including government officials, entrepreneurs, and marketing professionals from renowned companies. The positive feedback from these individuals showcases the value and impact of the training provided by Inc Academy. We have had the pleasure of hosting Government Officials from Government of Dubai, Dubai Tourism, Dubai Police, Knowledge and Human Development Authority (KHDA) Dubai, Government of Abu Dhabi, Ministry of Communication and IT (KSA), General Entertainment Authority (KSA), Government of Kuwait etc. We have also hosted Entrepreneurs and Marketing Professionals from companies like PepsiCo, Unilever, Mediclinic, JW Marriott, Etihad Airways, Savola, Al Marai, Majid Al Futtaim, Chalhoub Group, Al Tayer Group, Fitness First, Mashreq Bank, University of Sharjah, New York University Abu Dhabi, Landmark Group, AW Rostamani, Subway, McDonalds, Pizza Hut, United Foods, Dabur, Etisalat, Midea, Samsung, Zee TV, Jaguar Land Rover and Many more. Here's what some of our Alumni say about the Program & Trainer: "I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method." Sarah Thomas Head of Marketing - Fitness First Middle East "I took the Social Media Marketing Course and it was two intense but very interesting days. My KPIs were to learn more of how FB and IG works and have more knowledge when working with an agency. My KPIs were successfully fulfilled and I left the course with a lot more knowledge and a better strategy of how to handle the Social Media channels with an agency. Gaurav was very knowledgeable, approachable and patient. He took the time to help answer everyone's questions and even had time before or after the session for private meetings. Additionally, I appreciate that at the end of day one, he sent us all the documents and many templates and useful tools that we can use on a daily basis. Overall, it was a very fruitful course and I would recommend the course to anyone who is on the client side or even wants to handle the Social Media on their own." Gina Garaventa Head of Marketing - Miele "I had the chance to work with Gaurav twice. My first interaction with Gaurav was when I was Marketing Director at a university in Dubai where he helped us improve our SEM and SEO. Gaurav is a real expert and just by taking a quick look at our accounts he was able to recommend a few changes that had a great positive impact. My second interaction with Gaurav is when I joined his Social Media Course in Dubai. Other than that Gaurav is an expert in the subject and all the new advancements, he is a great teacher that can transmit the subject in a very clear way. The course was very beneficial for me as Gaurav went in details through all the big social media platforms and gave the class tips on what usually works and how to optimize results without spending huge amounts. I definitely recommend Gaurav's course to anyone in digital marketing, it's even good for advanced users, a learned a great deal." Eliana El Hage Corporate Business Development Director (MEA Region) - IE Business School Read Customer Testimonials 2. KHDA Accreditation, CPD UK Membership & Industry Validated Programs Inc Academy holds accreditation from the Knowledge and Human Development Authority (KHDA), Government of Dubai. This accreditation is a testament to the high standards of quality and relevance upheld by Inc Academy's digital marketing and social media marketing training programs. Additionally, Inc Academy is a member of the CPD (Continuing Professional Development) in the UK, further affirming its commitment to providing industry-validated programs. The involvement of industry experts through the Industry Advisory Council ensures that the courses remain up-to-date and aligned with the latest trends and practices. Our Industry Advisory Council has individuals from the largest and most influential technology, education and digital organizations including Google, Microsoft, Facebook, Etisalat, Fetchr & IMT Dubai. By providing expert insights and recommendations, members of the Council ensure that the Program dispenses up-to-date modules and helps participants build their core competencies and knowledge needed to thrive in their careers. 3. Training Delivered by Experienced & Certified Trainer IInc Academy's courses are conducted by Mr. Gaurav Oberoi, a seasoned professional with over 15 years of experience as a technology entrepreneur, digital marketing thought leader, expert trainer, and consultant. Gaurav has been an official regional trainer and speaker for the Google Partner Academy Program and has worked with numerous companies in the Middle East as a digital marketing consultant. His expertise and knowledge bring immense value to the training programs, ensuring that participants receive top-notch instruction and guidance. He is currently the official collaborator for TikTok for business in the Regin Read his recommendations on LinkedIn: https://www.linkedin.com/in/gauravoberoi/ 4. Highly Engaging Classroom & Online Live Instructor Led Format Inc Academy offers highly interactive classroom-based and online instructor-led training programs that foster experiential learning in an accelerated format. The programs combine live workshops with hands-on training using important tools and real-world case studies. Whether you choose the classroom or online format, you'll receive the same quality content and engaging learning experience. The professional classroom setup at Inc Academy's Training Facility provides an ideal learning environment, while online sessions leverage technology to deliver live instruction. Our sessions are conducted in a professional classroom setup at our Training Facility at Sheraton Jumeirah Beach Resort, JBR, The Walk, Dubai. Online Live Instructor-Led Sessions are conducted leveraging technology wherein the trainer & attendees learn Live. The trainer & course content for both online and classroom sessions are the same. 5. Globally Recognized Certificates Upon completion of the program, participants will be eligible to earn up to 12 certificates. The participation certificate, accredited by the Knowledge and Human Development Authority (KHDA) Dubai, is awarded by Inc Academy. The program also prepares participants for exam-based certifications from industry giants such as Google, Facebook, Twitter, Snapchat, and HubSpot Academy. These globally recognized certificates enhance your professional profile and demonstrate your expertise as a digital marketer. Acquiring these certifications instantly amplifies your professional prowess and value as a digital marketer. 6. Reputed Training Company - with 11 Years of History With a history spanning over eight years, Inc Academy has established itself as a reputed training company. Conducting programs in more than 20 countries for individuals from over 90 nationalities, Inc Academy has built a strong track record of delivering high-quality training and empowering professionals to excel in their digital marketing careers. The experience and expertise gained over the years make Inc Academy a reliable choice for individuals seeking comprehensive and impactful digital marketing education. Previous Batches: 7. Bridging the Digital Marketing Skills Gap in the Industry The digital skills gap is a well-known challenge in the industry, with an increasing number of digital jobs and a shortage of skilled professionals. By enrolling in a digital marketing certification program from Inc Academy, you position yourself to bridge this skills gap and tap into the multitude of opportunities available in the Middle East and beyond. With digital transformation sweeping across industries, having a strong foundation in digital marketing is crucial for entrepreneurs and marketing leaders to maximize their return on investment and evaluate the effectiveness of marketing initiatives. Conclusion Investing in a digital marketing certification program from Inc Academy is a smart move for anyone looking to establish or advance their career in digital marketing. With great reviews from alumni, accreditations, experienced trainers, engaging learning formats, globally recognized certificates, a strong reputation, and the ability to bridge the digital skills gap, Inc Academy offers a comprehensive and valuable learning experience. So, seize the opportunity and enroll in Inc Academy's digital marketing courses to unlock your full potential in the dynamic world of digital marketing. To learn more about upcoming courses or to get your questions answered, reach out to our representatives at +971 52 437 1377. Your digital marketing journey starts here!

There is no doubt about it, that the technology has changed the way we live and work. As individuals, governments, and businesses shift online, there are greater opportunities for everyone online. While the demand for skilled digital marketing professionals is sky-rocketing, the talent gap in this sector is widening globally. Inc Academy offers Digital Marketing Courses specially tailored for professionals in the Middle East, working with a global marketing outlook. Here's why you should invest in Digital Marketing Course offered by Inc Academy: 1. Great Reviews from Alumni Our biggest motivator and the strongest testimony of our quality and professionalism is the reviews of our Alumni. We have conducted training programs in more than 20 countries, for individuals of more than 90 nationalities. We have had the pleasure of hosting Government Officials from Government of Dubai, Dubai Tourism, Dubai Police, Knowledge and Human Development Authority (KHDA) Dubai, Government of Abu Dhabi, Ministry of Communication and IT (KSA), General Entertainment Authority (KSA), Government of Kuwait etc. We have also hosted Entrepreneurs and Marketing Professionals from companies like PepsiCo, Unilever, Mediclinic, JW Marriott, Etihad Airways, Savola, Al Marai, Majid Al Futtaim, Chalhoub Group, Al Tayer Group, Fitness First, Mashreq Bank, University of Sharjah, New York University Abu Dhabi, Landmark Group, AW Rostamani, Subway, McDonalds, Pizza Hut, United Foods, Dabur, Etisalat, Midea, Samsung, Zee TV, Jaguar Land Rover and Many more. Here's what some of our Alumni say about the Program & Trainer: "I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method." Sarah Thomas Head of Marketing - Fitness First Middle East "I took the Social Media Marketing Course and it was two intense but very interesting days. My KPIs were to learn more of how FB and IG works and have more knowledge when working with an agency. My KPIs were successfully fulfilled and I left the course with a lot more knowledge and a better strategy of how to handle the Social Media channels with an agency. Gaurav was very knowledgeable, approachable and patient. He took the time to help answer everyone's questions and even had time before or after the session for private meetings. Additionally, I appreciate that at the end of day one, he sent us all the documents and many templates and useful tools that we can use on a daily basis. Overall, it was a very fruitful course and I would recommend the course to anyone who is on the client side or even wants to handle the Social Media on their own." Gina Garaventa Head of Marketing - Miele "I had the chance to work with Gaurav twice. My first interaction with Gaurav was when I was Marketing Director at a university in Dubai where he helped us improve our SEM and SEO. Gaurav is a real expert and just by taking a quick look at our accounts he was able to recommend a few changes that had a great positive impact. My second interaction with Gaurav is when I joined his Social Media Course in Dubai. Other than that Gaurav is an expert in the subject and all the new advancements, he is a great teacher that can transmit the subject in a very clear way. The course was very beneficial for me as Gaurav went in details through all the big social media platforms and gave the class tips on what usually works and how to optimize results without spending huge amounts. I definitely recommend Gaurav's course to anyone in digital marketing, it's even good for advanced users, a learned a great deal." Eliana El Hage Corporate Business Development Director (MEA Region) - IE Business School Read Customer Testimonials 2. KHDA Accreditation, CPD UK Membership & Industry Validated Programs Inc Academy is accredited by the Knowledge and Human Development Authority (KHDA), Government of Dubai. This Accreditation testifies the high standards of quality and relevance of Inc Academy's digital marketing and social media marketing training programs. We are also member of the CPD (Continuing Professional Development), UK. Besides, Our Industry Advisory Council has individuals from the largest and most influential technology, education and digital organizations including Google, Microsoft, Facebook, Etisalat, Fetchr & IMT Dubai. By providing expert insights and recommendations, members of the Council ensure that the Program dispenses up-to-date modules and helps participants build their core competencies and knowledge needed to thrive in their careers. 3. Training Delivered by Experienced & Certified Trainer Inc Academy courses are conducted by Mr. Gaurav Oberoi. He has been an Official Regional Trainer & Speaker for Google Partner Academy Program and is associated with many companies in the Middle East as a Digital Marketing Consultant. Gaurav graduated from Harvard Business School and has over 10 years’ experience as a Technology Entrepreneur, Digital Marketing Thought leader, Expert Trainer, and Consultant. Read his recommendations on LinkedIn: https://www.linkedin.com/in/gauravoberoi/ 4. Highly Engaging Classroom & Online Live Instructor Led Format Inc Academy offers highly interactive classroom-based & Online Instructor Led training programs with experiential learning in an accelerated format. Our programs combine live workshops with hands-on training of important tools with case studies. We believe in empowering each program participant with the ability to create & execute digital marketing strategy & design campaigns first-hand across platforms. Our sessions are conducted in a professional classroom setup at our Training Facility at Sheraton Jumeirah Beach Resort, JBR, The Walk, Dubai. Online Live Instructor Led Sessions are conducted leveraging technology wherein the trainer & attendees learn Live. The trainer & course content for both online and classroom sessions are same. 5. Globally Recognized Certificates Upon completion of the course, the candidates will be eligible to earn up to 12 Certificates. The Participation Certificate will be issued by Inc Academy at the end of the Program, accredited by Knowledge and Human Development Authority (KHDA) Dubai. Our Program, Professional Certification in Digital Marketing prepares you for exam based certifications from Google, Facebook, Twitter, SnapChat & Hubspot Academy. We provide with the necessary knowledge, resources and training to qualify these examinations. Acquiring these certifications instantly amplifies your professional prowess and value as a digital marketer. 6. Reputed Training Company - with 6 Years History Since our inception in 2012, we have conducted training programs in more than 20 countries, for individuals of more than 90 nationalities. Previous Batches: 7. Bridging the Digital Marketing Skills Gap in the Industry You have heard of the digital skills gap, right? And that is probably the reason you are reading this article and evaluating Digital Marketing Courses. If you are sales or marketing professional or someone looking to establish a career in Digital Marketing, Just to give you a heads up: There are 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. If you search for "Digital Marketing" related jobs on LinkedIn and you will be amazed to see the number of opportunities listed by companies in the Middle East. Also, as the world is witnessing Digital Transformation, Entrepreneurs and Marketing leaders of the future need to understand the fundamentals of digital marketing to get the maximum return on investments from their marketing initiatives, and evaluate the metrics that matter when judging the performance of in-house teams or agencies. Our courses provide you with a unique competitive advantage – you are gearing yourself up for a career where demand exceeds supply. Hence, your investment in a Digital Marketing Certification Program from Inc Academy is a smart move and a worthy decision ** Upcoming Courses in Dubai ** Need more reasons to enrol for the programs or Have any questions? Talk to our representatives at : +971 55 342 0766

New York, Wed 22 May 2019 Inc Academy, a leading Digital Marketing and Social Media Marketing Training company in the Middle East, today announced it’s foray in the United States with the launch of Digital Innovation Labs in New York. Inc Academy delivers training programs in more than 20 countries, and has trained individuals of over 90 nationalities, helping them leverage the power of digital to increase their marketing ROI, grow their business or take the next leap in their career. Talking about the latest development, Inc Academy Team stated: “We are committed to delivering top quality training programs and with our new initiatives, we will focus on bringing global content, certification and market insights to our clients.” Inc Academy was founded in Dubai and is accredited by the KHDA Dubai (Knowledge and Human Development Authority). Having established itself as the best digital marketing training academy in the region, with a glorious client list including Government of Dubai, Government of Abu Dhabi, Government of Kuwait, Ministry of Communication and IT (KSA), General Entertainment Authority (KSA), Dubai Police, Executive Office of Sheikha Habtoor of Sharjah, PepsiCo Middle East, Dubai Tourism, Landmark Group, Chalhoub Group, Al Tayer Group, Jaguar Range Rover Middle East, Al Futtaim Group, Mashreq Bank, University of Sharjah, New York University - Abu Dhabi, Fitness First Middle East, Pizza Hut, McDonalds, Emirates Airlines, Etihad Airlines, Fly Dubai, JW Marriott, Unilever, Mediclinic Middle East, Samsung Middle East and many more. Gaurav Oberoi, Founder and Program Director of Inc Academy stated “Our global expansion comes at a time when Dubai is fully prepared to showcase its potential to the world through the Expo 2020, and there is a huge surge in the demand of digitally trained professionals here. We will make world-class courses available in the middle east, as well as share local insights about the middle east region with our global clients looking at expanding in this region.” About Inc Academy Inc Academy, a leading Digital Marketing and Social Media Marketing Training company, is Head Quartered in New York, The United States of America with the Middle East Regional Office in Dubai. Inc Academy designs and delivers Digital Marketing & Social Media Marketing training programs to individuals and businesses. Our courses are practical, relevant and industry validated. Our expert trainers use a blend of local market insights, digital marketing industry knowledge, and globally recommended training methodologies to deliver extremely engaging and germane training sessions. Our Training Programs are accredited by the KHDA (Knowledge and Human Development Authority) Government of Dubai, CPD (Continuing Professional Development) London - UK and DIL (Digital Innovation Labs) New York - United States of America. Contact: Digital Innovation Labs LLC, 244 Madison Avenue, 10016-2817, New York City, United States, Ph: +1 917 475 0179 www.Inc.Academy

The holy month of Ramadan brings about a complete change in the patterns of consumption, not just in terms of meals but digital media as well. During Ramadan, people spend more time online on their phones than any other period, with internet usage in the UAE sitting at 94%, and Saudi Arabia 98%. With Ramadan just weeks away, the race is on for brands to connect with people deeply, authentically and in a manner that stands out in the busiest ad season of the year. Google research shows that standout Ramadan content that connects with audiences can boost viewership and drive decisions for the rest of the year. But planning a great marketing campaign alone won’t cut it. For exceptional results, brands need a well-rounded marketing strategy. With shorter working hours and a strong social component, there is a marked shift in online behavior during Ramadan. Executed well, Ramadan marketing can reap significant rewards. Brands can reach out to customers – gently – and make meaningful connections that last a lifetime. Google MENA has released a cheat sheet guide that highlights steps at each stage: the importance of data-driven insights with a focus on industry trends that lead to audience profiles, building a creative strategy and lastly media buying and performance. Here are Google's Step by Step insights and recommendations to make your Ramadan Digital Advertising campaign a success: Source: https://www.thinkwithgoogle.com/intl/en-145/collections/ramadan-series-2019/your-ramadan-2019-digital-marketing-cheat-sheet/

Chances are you have already engaged and viewed “Blink & Miss” content from several Brands and influencers - it’s the Stories format on Snapchat, Instagram, and Facebook. Technically known as “Ephemeral Content”, it has a lifespan of 24 hours before disappearing from the platform, and as such, this kind of content might seem counterintuitive to social media marketing, or any kind of marketing at all – why would you invest your time and energy in creating something that’s going to disappear in a day? What if your audience doesn’t view it or engage in it? Snapchat started this concept and made it famous, and then Instagram launched Stories which quickly became a super popular feature, boasting 400 million daily active users worldwide. In this post, we’ll talk about why this format is so successful with audiences and 5 reasons how your brand should invest in ephemeral content: 1. Humanising the Brand Whether it’s sharing behind the scenes of the team behind the brand, or the influencers using the product, or the mascots in a company event, or the office dog taking an afternoon nap, Stories give Brands an opportunity to give a face or relatable characters to the brand. You could try using the story function on Instagram to show off a company event, or maybe demonstrate a new product that’s just arrived. It’s the perfect area to be slightly less formal than your main page. A good example of this is ASOS introducing their Insiders (a team of influencers working for the brand), users can Follow their favourite Insider and shop their OOTDs straight from Instagram. 2. FOMO Ephemeral Content is extremely relevant for promoting limited time offers, like Flash sales, Offers and Promotions. It instils a Fear of Missing Out (FOMO) in users and hence increases the chances of engagement and response from the audiences. Simply offering a tantalising reward — one swipe away — can lead viewers to take that (easy) extra step. For example, this Insta Story from Hopper is likely to get a lot of swipe ups, just because the audiences will be curious to find more details. 3. Surprise & Delight Playing to Instagram’s strengths and crafting content that is astonishing will help bring your brand alive. Studies show that humans remember images based on how distinct (or Crazy) they are. And using the surprise and delight strategy helps keeps people engaged. A great example of this strategy is Samsung dropping its new smartphone into a fish aquarium to highlight the “water resistant” feature. 4. Reactivity Ephemeral Content allows you to react and express your thoughts/feelings and excitement about an ongoing activity/event in a much more casual and informal way. So, while your newsfeed does deserve some effort and time to draft a formal/intricate post, you can in the meantime, use stories for the informal immediate reaction. Stories are also great when we have lot’s to show/share, and want to showcase more than one perfectly curated photo in the news feed. 5. Speed A great benefit of using temporary content is that it’s pretty quick to make. Due to the personal, informal vibe that most ephemeral pieces have, the amount of time that goes into creating it is significantly lower than creating evergreen content. Creating a behind the scenes Snap series would take a lot less time, effort and resources as compared to creating a YouTube series with the same aim, for example. Live streaming is also relatively quick to set up, and is great to use for product launches or important events. Netflix published a 1 full-hour video of Cole Sprouse eating a burger. No, it’s not a joke. And yes, the video went viral: almost a million views and 6.6K comments. Conclusion Like all marketing strategies, ephemeral content will have limitations as well as advantages. Ephemeral content is here to stay, so if your audience includes an active and fast-paced segment why not include it in your organisation's marketing mix? Where the restrictions of ephemeral content can seem limiting, such as having a single window of time to tune in or content not as easily recyclable or searchable as other forms of marketing, it is inexpensive, authentic, and can result in great engagement from your most dedicated followers.

Are you in a boring Industry? Do you face the constant challenge of creating content and marketing for an industry that your online audiences will not engage with? Read on for some strategies which can generate awareness online, regardless of how boring is your industry.. Firstly, If you’re in a “boring” industry, then see that for the opportunity it really is. Your competitors haven’t found an effective way to engage with their audience online. What an incredible opportunity for you to find a strategy that works. By getting digital attention for your business, you’ll be cashing in on a huge competitive advantage. Here are 5 examples of absolutely brilliant online marketing strategies from companies who have turned their industries from sleepy to sexy through innovative digital initiatives: Blenders anyone? Blenders may not be the most interesting kitchen appliance or a conversation starter, but chances are you’ve seen those "Will It Blend?" videos. In a brilliant viral marketing campaign, Blendtec’s founder Tom Dickson showed off the power of his blenders by blending all sorts of unusual things in a series of short video infomercials – ranging from golf balls and credit cards to cell phones and camcorders, Dickson capitalizes on our childlike curiosity to see household items get completely destroyed. And he gets to prove the power of his blenders in the process. The videos have been a powerful (and fun) awareness engine for the brand. In a stroke of genius, Dickson turned an everyday kitchen gadget into a compelling conversation starter online. Those videos get hundreds of thousands — even millions -- of views each. The iPad blending video from 2010 already has 18 million views and counting! That’s a lot of people to care about an uninteresting kitchen gadget. Note-Worthy? It wouldn’t be much of a list if Post-it wasn’t on it. I’m sure you are all familiar with the brand behind the sticky notes that help you organise your day. Traditionally, sticky notes are used as reminders or list keepers or bookmarks. However, Post-it’s Instagram account showcases all kinds of unusual uses of the product but the conventional ones. The Instagram account mostly features sticky notes with a nice romantic message or an inspirational quote. It also shows how Post-it notes can be used to make wall art or different DIY crafts. 3M also launched the “Post-it Plus App” to digitise the note taking experience and allow seamless collaboration and sharing of ideas using digital notes. That’s definitely a good use of technology for brand extension. Unrolling the Roll.. User-generated content is almost always content-marketing gold. One great example is Charmin’s “Sit or Squat” App campaign. Toilet paper is certainly one of the least exciting industries around. Charmin has been the top toilet paper brand in the US for over 25 years. The brand partnered with SitOrSquat, an NYC blog, to help launch a new set of mobile app that help users locate clean restrooms in 10 countries. This website and app offer a list of the nearest bathrooms with reviews, an invaluable tool that every traveler needs. Not only are the website and app relevant to the product, but both build a relationship between the consumer and seller on a different level. It’s not all about the product. It’s about helping the consumer. The app has more than 100,000 Android downloads and more than 1,000 positive reviews in the Google Play store. Charmin reported that the total number of searches across all versions of the app was more than 7.2 million. Content for a Cause It’s extremely hard to come up with a fundraising marketing campaign. You’re not actually selling anything, and the charity causes are usually something that people don’t like thinking about. Yet some succeed beautifully, as, for example Worldwide Breast Cancer with their social media based KnowYourLemons campaign. The charity behind it created standalone Facebook and Twitter pages aimed at spreading awareness of the breast cancer symptoms and fundraising. They did everything right, from the catchy hashtag/name of the campaign to visuals, which are absolutely genius. You don’t have to be educated or speak the language to understand the point of the campaign. It’s extremely accessible, and that is what matters a lot in this case. Their Facebook page has a clear CTA as well. As a result, Worldwide Breast Cancer exceeded their fundraising target by 317% on Just Giving alone, and, no doubt, saved many lives by spreading awareness and encouraging women to do regular checks. Dumb ways to die Public safety campaigns generally take a serious tone, using shock and awe tactics to drive home their message. Australia’s most awarded and talked about campaign in recent years is the Metro Trains ‘Dumb Ways to Die’. The campaign launch centered around a melodic music video featuring animated creatures who die in comically unintelligent ways, before finally highlighting that due to train predictability, accidental death due to contact with trains is quite possibly the dumbest way of all. Melbourne Trains took a different approach by juxtaposing a morbid topic with cute, colorful cartoon characters and a catchy jingle. The risk paid off, with the original video receiving millions of views and sparking a series of videos that would go on to reach over 200 million views CONCLUSION I hope that no matter what industry you’re in, this post has inspired you to create awesome content and to not let the tag of “boring” stop you. Digital Marketing is all about engagement, understanding your audiences and creating campaigns that look less like advertising and hence are shareable, fun and interactive. As a digital marketer, you’ll need to have drive, ambition, creativity and a real passion for the work you’re doing, in addition to the technical and professional skills required. To explore the options of beginning your digital learning journey, explore Inc Academy’s Digital Marketing Courses here.

Inc Academy (brand of I N C Professional Training) has received accreditation from the Knowledge and Human Development Authority (KHDA), Government of Dubai. This Accreditation testifies the high standards of quality and relevance of Inc Academy's digital marketing and social media marketing training programs. Inc Academy has successfully conducted training programs in more than 20 countries, to individuals of over 90 nationalities. "We see this as a significant milestone", stated Gaurav Oberoi, Founder and Program Director at Inc Academy, “We are committed to creating Programs, which help businesses and individuals unlock the immense potential of Digital Marketing”. The Middle East is one of the most digitally connected regions globally. Over the past decade, the region has witnessed a remarkable digital transformation. As individuals, governments, and businesses shift online, there are greater opportunities for everyone online. While the demand for skilled digital marketing professionals is sky-rocketing, the talent gap in this sector is widening globally. Inc Academy offers Digital Marketing Courses specially tailored for professionals in the Middle East, working with a global marketing outlook, to create globally-competent resources. “We are honored and elated to earn an accreditation from KHDA", stated Aditi Oberoi, Managing Director of Inc Academy, “The accreditation seal is a testimony to the team and the quality of our programs. It also demonstrates our ongoing commitment to contributing to the Digital Ecosystem of the region.” About Inc Academy Inc Academy designs and delivers Digital Marketing & Social Media Marketing training programs to individuals and businesses. Our courses are practical, relevant and industry validated. Our expert trainers use a blend of local market insights, digital marketing industry knowledge and globally recommended training methodologies to deliver extremely engaging and germane training sessions. For more information, visit: www.inc.academy Media Contact Person: Anisha PR Officer Inc Academy (I N C Professional Training LLC) anisha@inc.academy About KHDA The Knowledge and Human Development Authority is the educational quality assurance and regulatory authority of the Government of Dubai, United Arab Emirates. KHDA was established by decree in 2006, under the directive of HH Sheikh Mohammed bin Rashid Al Maktoum (Vice President and Prime Minister of the UAE, and the Ruler of Dubai), with the aim of developing the education and human resource sectors in the Dubai emirate to the level of international standards and best practice. www.khda.gov.ae

The game has changed, Permanently! Digital is here and it’s here to stay. Technology will continue to create rapid changes in the way that we live and work. If we do not continuously evolve and acquire new skills, our value in the work place will diminish. Here are some ways you can stay ahead of the game and make the most of the digital revolution: 1) Spot and leverage the trends Successful brands and entrepreneurs are able to spot digital trends. You need to be able to understand what is trending and leverage it to grow your brand. If you are able to associate your brand with a trending “cool factor,” you ride that wave, drawing attention to your company, which is fueled entirely by that trend. 2) Do not adopt a "one-size-fits-all content strategy" The goal of content strategy should be to create meaningful, engaging, and personalized content. In order to implement a successful content strategy, you should start by asking yourself a few key questions: Who is my end customer? Do I have special offers per region? How can I reward my active members? In other words, think about your individual customer. 3) Be Original Just like your organization's story and value proposition is unique, so should be your digital strategy. A great digital strategy is customer-centric and not competition-centric. By being customer centric, you will want to anticipate customers' needs and delight them with products and services they may not have thought of, but will immediately fall in love with. 4) Think like a consumer, not an advertiser Traditional advertising is dying (and that's just fine). With technologies like Ad-blocks in place, advertising is more about content that consumers actively seek and search for, and less about what advertisers want to push as a marketing message. Therefore, smart advertisers/marketers are investing their time and budgets on content creation for platforms where users spend maximum time and derive maximum purchase influence from. 3) Be a lifelong learner Almost every modern profession incorporates an element of digital technology today. Digital marketing forms the backbone of today's economy. It is a skill that everyone should have irrespective of their job profile. Whether you are an entrepreneur OR lead the business,operations or marketing for a company, being digitally-savvy will drive growth, bring agility and speed up your performance. So keep digital at the center of your 2018 strategy and learn the essential skills to unleash the potential of digital. Enrol today for Inc Academy's upcoming Digital Marketing Courses in Dubai and Social Media Marketing Courses in Dubai. Explore all upcoming Digital Marketing Courses in Dubai PS: Now you can custom schedule your course as per your preference and availability. Click here to custom design your course schedule To learn more, talk to our representatives at +971 526 774460

Learning is a continuous process. It helps us increase our efficiency at every step of life. The only way one can ace a new subject is by learning about it. While learning is one of the most critical parameters of success in the corporate environment, there are numerous other factors that embolden the need to invest in employee learning. Some of them listed below: The first and foremost factor that contributes the most to this corporate initiative is training your employees while on the job. Training could range from on the job workshops, to knowledge transfer sessions, to enrolling employees for training's such as Digital marketing courses, social media marketing training programs, digital marketing faculty development program, google analytics Training etc., help acquire new skills and techniques that makes employees multi-skilled. This simply increases the available experienced employees who are now more competent, multi-skilled and capable of taking business decisions in senior roles. Investing in employees also helps businesses of all sizes in employee retention. It not only improves the already skilled labor, but also helps companies save significant amounts of time and money, as they need not hire new employees for the same. This in turn also promotes a feeling of loyalty among the employees as they feel wanted for their contributions and hence would love to continue performing in the same organization. It is a given that employees who are working for a long time at a firm will always know the internal business and ethics of that firm well as compared to a newly hired person. The top leadership of any company would want to promote their employees rather than hiring someone from outside. This is more so because – People within the firm are well known and the leadership would know which qualities/traits in a person are more suitable for which role. This answers the most important question of what is the kind of leadership that would be required a few years down the line. Long-term employees understand the customers and their demands well. They would know what exactly is expected out of them and would be at ease dealing with customers. Another important factor this point covers is that a firm investing in its employees will have some kind of road map as to what the company would want to achieve in the near future, which in turn reflects its long-term vision. Employee investment also helps build a great workplace culture and ethics. Not only will more people that are capable would want to join the firm, it is also helps spread a good word. This in turn will attract more customers and help in increasing business as well. The above factors also help in boosting efficiency and productivity. They also help raise the benchmarks, which in turn provide better quality of work. Employee engagement in various tasks in a company also helps in saving a lot of money. Another important aspect that employee investment leads to is motivation. A well trained and looked after employee will always feel motivated at workplace and will want to find better solutions to improve. An employee equipped in multiple skills such as social media marketing, digital marketing, google analytics etc. would also want to put these skills to use effectively and further prove his/her mettle. Present and potential customers will benefit from such multi skilled labor and would be more than willing to pursue current/new deals with a firm. Employee investment is the one factor that paves the way for a successful firm. To summarise it all, below is a quote by the famous Founder of the Virgin group - Train people well enough so they can leave, Treat them well enough so they don't want to. - Richard Branson

A company XYZ is working on identifying the competency gaps in its present workforce. Well, why would it want to do so? How exactly does it benefit from such assessments? Let us consider a scenario to answer these questions. Say, the company XYZ is a reputed digital marketing agency. It believes in the constant need for a workplace to keep evolving. It understands that workplace efficiency is best defined when two jobs can be combined in one. Now how exactly, should one go about identifying these gaps? Let us briefly point out some of the steps that would help do the same – XYZ hired a few fresher’s right out of college. These employees were hired on the basis of the raw skill sets they possess. The raw talent that acted as criteria during the hiring process is what will help XYZ define the training for them to develop their skills and to bridge the gap between the organization’s skill needs and the current capabilities of these newly hired employees. The pieces of training could range from digital marketing training to social media training to digital marketing certifications, aligning the trainees with the concerned projects. XYZ is evaluating its present workforce. The term Key Performance Indicator (KPI) can be used here to achieve this goal. A KPI can be defined as a quantifiable metric that reflects how effectively an organization is achieving its desired targets and objectives. It can be used across different departments with the ultimate goal being measuring long term targets. KPIs simply reflect the gaps when targets are not met. In such a case, the points below can help identify these gaps – Listing down the concerned departments and the present skill set of those departments. Surveys can be a useful tool here as well. Surveying the workforce can also help identify the gaps. A person working in the social media department may also be an excellent communicator and his skills might be of more use in the marketing department. The survey can simply help understand the present skill sets of the workforce. Once done with the above steps, it is now time to analyse this data. Data analysis will help figure out the barriers which hamper the growth. It will only help identify the skill gaps in specific departments, but also find potential successors for certain roles and help gauge the future skill requirements. Measuring competency is an essential to find the gaps that exist between the current workforce and the current and future requirements of a company. This helps not only in building a road map for the future goals, it also lays an emphasis on the identification of required training and development programs for the talent pool within the company. Future benchmarks can be set which could keep the employees competitive and make them understand the need for evolving their skill sets. Are you looking for a credible certification course in digital marketing? Let us know.