Instagram for
Business Masterclass
Everything a business needs to know to create a successful Instagram marketing strategy for their business.
Instagram Power: Captivate new customers with Instagram
Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram
#HashtagYourBrand
Duration
6 Hours
Level
Basic to Advanced
Accredited By:
PROGRAM MODULES
MODULE 1
How to Define Your
Buyer Persona
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How defining your buyer persona results in higher lifetime value
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How to discover who your ideal buyers are
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How to uncover their hot buttons – their motivations for buying your product
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How to communicate what makes your product unique & a perfect match for your ideal buyers
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How to create the full Buyer Persona for your business
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How to appeal to your buyer persona in everything you do
MODULE 2
How to Create A
Lifestyle Feed
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How to create a visually appealing & professional profile that attracts your ideal buyers
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How to ensure your feed appeals to your ideal buyer hot buttons
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How to post the lifestyle that appeals to your buyer persona
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How to give the perception of variety
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How to make shopping your product easy using right captions
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How to create calls to action without pushing
MODULE 3
How to Engage for
Organic Growth
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The daily actions for higher organic growth, relevance, and engagement
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How to engage in greater visibility
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How to create systems for consistent growth
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The actions/tools to avoid that could impact your results
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How to create and use competitions/giveaways
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How to encourage others to post about your product
MODULE 4
How to Advertise
to Find Customer
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How to create Instagram ads that FIND your ideal customers
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How to use the FB pixel for better results; How and when to switch goal optimization
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How to use mirroring and competitor targeting in your ads
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How to maximize ROI on an ad without incurring higher ad costs
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How to measure ad performance
Instagram for BUSINESS
If you are a marketing professional or aspire to be one, leverage the power of Instagram to build your Brands and reach out to millions of people. Get results that matter throughout the customer journey.
We welcome you to join our program and learn to use Instagram to:
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Realize Instagram Marketing is not a Rocket Science
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Learn the professional ways to advertise on Instagram
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Promote your business on Instagram
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Stand out among the other millions of photos, videos, and stories posted each day
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Create engaging content for Instagram
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Learn the power of storytelling on Instagram
Walk out as a confident, motivated, and better Instagram Marketing Professional.
Let’s find people who love your business.
LEARN
Build awareness.
Help people get to know your business, and create a loyal community.
LEARN
Grow sales.
Guide the shopping journey and get more purchases or booked appointments.
LEARN
Start conversations.
Make valuable connections by encouraging people to message you directly.
Make better ads with creative best practices.
Get a few simple but powerful tips to enhance your ads so you can have a deeper impact on more people.
Fuel your ads on a smart budget.
You control your ad’s success by choosing a budget that’s right for your business. We’ll help you decide how much to spend to find your most likely customers.
Make your advertising dollars go farther
PROGRAM DIRECTOR & TRAINER
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
TESTIMONIALS
Eliana El Hage
Corporate Business Development Director (MEA Region) at IE Business School
Gaurav is an expert in the subject and all the new advancements, he is a great teacher that can transmit the subject in a very clear way.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Gina Garaventa
Head of Marketing
Miele
Gaurav was very knowledgeable, approachable and patient. He took the time to help answer everyone's questions and even had time before or after the session for private meetings
Imene Ghalamallah
Brand Manager
MBC
Gaurav is very knowledgeable and focussed trainer in the digital marketing.
The course is well designed and it's easy to follow!
Prarthna Chaddha
Managing Partner | Director | Investor
PCOT Legal
Gaurav's presentation style is clear and concise, and participants were encouraged to interact during the presentations, which led to learning from the experiences of others as well
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