Ramadan Digital Advertising Cheat Sheet
The month brings about a complete change in the patterns of consumption, not just in terms of meals but media as well.
Executed well, Ramad
Blink and you’ll miss it: Should brands invest in short lived social media content
Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing strategy, it is te
Low to No Search Volume Keywords: Should You Choose SEO or PPC?
First, the world is moving towards Digital Transformation, we all (including your business) need Digital. Next, PPC ads work better to SEO i
How to Get Up to Speed in Digital Marketing in Dubai
Next, let’s talk about your effort to learn more about digital marketing channels, tools, tips and hacks. Since UAE is home to the largest F
Digital Disruption Raising Expectations of the Automotive Industry
Digital disruption is the key to succeeding in the automotive industry. As Accenture's report says, "Dealers who are innovative, ag
Caution! Digital Success is 'NOT' all about Technology
Challenges exist in every organization. It is how leadership addresses them now and over time that defines their fortune and legacy. This is
Measuring the success of Digital Transformation
The above list of KPIs is not all-encompassing. Each organization needs to identify it's own unique set of success factors. To conclude:
Digital Transformation Lessons to learn from PM Modi
With a single stroke, PM Modi decimated or at least made life quite turbulent for those who have untaxed cash income, those who smuggle fake
Do you need "Approvals" to Innovate?
Thirdly, Implementation of any transformation requires rules and discipline. However, there's no set framework or silver bullet to succe
Thinking Digitally : Digital Beyond Marketing
As business functions are digitally transformed and new technologies become more fully integrated into everyone’s jobs, it is increasingly i