Ramadan Digital Advertising Cheat Sheet
The month brings about a complete change in the patterns of consumption, not just in terms of meals but media as well.
Executed well, Ramad
Attract and Retain Top Talent by Investing in Employee Development
Employee investment is the one factor that paves the way for a successful firm. To summarize it all, below is a quote by the famous Founder
Skill Assessment - Measuring and Addressing the Gaps
Measuring competency is an essential to find the gaps that exist between the current workforce and the current and future requirements of a
How to Choose the Right Training Partner?
While a training partner will simply train the employees, a right training partner will analyse the gaps and requirements and will then tail
Low to No Search Volume Keywords: Should You Choose SEO or PPC?
First, the world is moving towards Digital Transformation, we all (including your business) need Digital. Next, PPC ads work better to SEO i
Digital Disruption Raising Expectations of the Automotive Industry
Digital disruption is the key to succeeding in the automotive industry. As Accenture's report says, "Dealers who are innovative, ag
Measuring the success of Digital Transformation
The above list of KPIs is not all-encompassing. Each organization needs to identify it's own unique set of success factors. To conclude:
Digital Transformation Lessons to learn from PM Modi
With a single stroke, PM Modi decimated or at least made life quite turbulent for those who have untaxed cash income, those who smuggle fake
Do you need "Approvals" to Innovate?
Thirdly, Implementation of any transformation requires rules and discipline. However, there's no set framework or silver bullet to succe
Thinking Digitally : Digital Beyond Marketing
As business functions are digitally transformed and new technologies become more fully integrated into everyone’s jobs, it is increasingly i