Digital Transformation Lessons to learn from PM Modi
With a single stroke, PM Modi decimated or at least made life quite turbulent for those who have untaxed cash income, those who smuggle fake
Do you need "Approvals" to Innovate?
Thirdly, Implementation of any transformation requires rules and discipline. However, there's no set framework or silver bullet to succe
7 Step Marketing Automation Process
To conclude, we can say that when it’s done correctly, marketing automation gives you the best of both worlds: quality and quantity. It allo
Thinking Digitally : Digital Beyond Marketing
As business functions are digitally transformed and new technologies become more fully integrated into everyone’s jobs, it is increasingly i
Look! Is it a bird? Is it a plane? No it's the "CDO"
It turns out that many companies hire the CDO before completely defining and understanding the role. In conclusion, the CDO needs to excel a
Good Client, Bad Client. Good Consultant, Bad Consultant!
The relationship between a buyer and seller is always a complex one and is clouded with feelings of insecurity on both ends - Clients feel c
Digital Key to Prospering in ‘We Economy’ - CDO Conclave
The topic I spoke on is very close to my heart because this is what I do on day to day basis as a Lead Digital Marketing Consultant. "L
Innovation! An Obsession
According to The Wall Street Journal Organisation, in just one 3 month period, more than 250 books were published with the word "INNOVA