Professional Certification in Digital Advertsing
Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program is perfect for you.
Expert Masterclass in Social Media Advertising, Search Engine Marketing, eCommerce & Mobile Advertising
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
Professional Certification in Digital Advertising
PCDA is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Advertising to generate more Traffic, Leads, Sales or App Downloads from Digital Advertising Strategy.
Our trainers are experienced subject matter experts who have been working in the digital marketing industry. We follow a unique training methodology, which would not only provide you with the knowledge but also build the confidence in you to leverage the immense potential of online marketing.
30 Hours of Learning
Weekday & Weekend Course Option
Practical Learning Experience
90 Days post-training support
Certificate from Inc, Google & Facebook
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
This course takes participants through the basic concepts of Marketing automation and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module is a includes sessions on advertising & Remarketing on Google to generate Leads, Increase Sales.
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize & Advertise your Apps for mobile devices to secure maximum conversions.
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
PROFESSIONALS FROM COMPANIES LIKE
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Executives, Managers, Senior Management
Business Owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
What is the Program Schedule?
Classes for the Classroom based program will be conducted for 4 Days. Timings for the sessions would be from 9.00 am to 5.00 pm with Coffee Breaks, Lunch Break & Prayer Breaks. The program would be chaired by the program director.
What Will I learn from the Program?
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted