Professional Certification in Digital Advertsing
Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program is perfect for you.
-
Expert Masterclass in Social Media Advertising, Search Engine Marketing, eCommerce & Mobile Advertising
-
Extensive Learning - Workshops - Group Exercises
-
Unique Methodology - Case Studies & Live Demonstration
-
Certified Trainer - Google Partner Academy Trainer
-
Program Content as per Industry Requirements
Certificate by:
Level
Advanced
Mode
Classroom
PROGRAM DETAILS
Professional Certification in Digital Advertising
PCDA is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Advertising to generate more Traffic, Leads, Sales or App Downloads from Digital Advertising Strategy.
Our trainers are experienced subject matter experts who have been working in the digital marketing industry. We follow a unique training methodology, which would not only provide you with the knowledge but also build the confidence in you to leverage the immense potential of online marketing.
Highlights:
-
30 Hours of Learning
-
Weekday & Weekend Course Option
-
Practical Learning Experience
-
90 Days post-training support
-
Certificate from Inc, Google & Facebook
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
MODULE
Social Media
Advertising
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
MODULE
Digital Marketing
Automation
This course takes participants through the basic concepts of Marketing automation and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.
MODULE
Search Engine
Marketing (AdWords)
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module is a includes sessions on advertising & Remarketing on Google to generate Leads, Increase Sales.
MODULE
Mobile
Marketing
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize & Advertise your Apps for mobile devices to secure maximum conversions.
MODULE
Digital Strategy
& Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
