Programmatic advertising uses software and real-time “smart” data to automate the buying and selling of ad inventory. This program covers the fundamentals of Display & Video 360 - Programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives.
With Programmatic Advertising, sophisticated machine-driven targeting merges with rich media to hit the right users at the right time with the right creatives — and all at the right price.
Programmatic Advertising Specialized Module
The program actually provides practical training creating confident media planners with a clear edge over their peers.
This Program covers Display & Video 360 Programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives.
Create, combine, and implement audience lists in Display & Video 360 to meet your audience-related goals.
Access and build campaign performance reports to get data-driven insights and make recommendations on campaign strategy pre- and post-campaign.
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.