Programmatic Advertising

Specialized Module

Programmatic advertising uses software and real-time “smart” data to automate the buying and selling of ad inventory. This program covers the fundamentals of Display & Video 360 - Programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives.

 

With Programmatic Advertising, sophisticated machine-driven targeting merges with rich media to hit the right users at the right time with the right creatives — and all at the right price.

Level
Master
Duration
6 Hours
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Accredited By:

Certification Partners:

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PROGRAM DETAILS

Programmatic Advertising Specialized Module

The program actually provides practical training creating confident media planners with a clear edge over their peers.

 

Course Objectives:

  • This Program covers Display & Video 360 Programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives.
     

  • Create, combine, and implement audience lists in Display & Video 360 to meet your audience-related goals.
     

  • Access and build campaign performance reports to get data-driven insights and make recommendations on campaign strategy pre- and post-campaign.

 

TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.