Conversion (Pixel) Tracking & Attribution Specialized Module
A comprehensive course to correctly implementing tracking and analytics for all your digital marketing campaigns.
Conversion tracking allows you to track purchases and actions taken on your site in order to evaluate the success of advertising campaigns on other platforms.
This course covers the understanding of most common attribution models using Google Analytics & Facebook Insights, you'll be able to see the impact of different attribution models on your marketing performance.
Level
Master
Duration
10 Hours
PROGRAM DETAILS
Conversion (Pixel) Tracking & Attribution Module
Course Modules:
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Understand what UTM Parameters are & how to use them and track campaigns properly
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Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
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Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
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Learn how to track specific events like button clicks on your site rather than just page views and destination URLs
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Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
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Learn about tracking for landing pages
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Learn how to install eCommerce tracking and enhanced eCommerce tracking for Google Analytics
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.