Who is this course for?

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

• Marketing Executives, Managers, Senior Management

What Will I learn from the Program?

• Increase your website’s visibility through Search Engine Optimisation (SEO) techniques

Will I get any Certificate after completing the program?

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

What topics are covered in this course?

All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC, AdWords)
• Google Analytics
• Programmatic Advertising
• Google Display Network Advertising
• YouTube Advertising

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

Is this course useful for non-marketing professionals?

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Join an agency in a business development role Expand your profile by playing a role in the marketing function of your organization. Build a personal brand using digital marketing Make money through freelancing or by becoming an affiliate marketer Realize your entrepreneurial dream if you aspire to be an entrepreneur

What is so special about Inc Academy's Course?

• Expert Masterclass in SEO, Search Engine Marketing & Google Analytics
• Extensive Learning - Workshops - Group Exercises
• Unique Methodology - Case Studies - Live Demonstration
• Certified Trainer - Google Partner Academy Trainer
• Program Content as per Industry Requirements

Why should I choose Inc Academy?

We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy

Is Inc Academy accredited?

Inc Academy is Accredited & Approved by 1). KHDA (Knowledge and Human Development Authority), Government of Dubai. 2). Inc Academy is a Member of CPD, UK All our courses are globally recognized

Will I get a job after this program?

We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.

I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?

You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.

I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?

Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.

This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients. Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.

I don't know anything about Digital Marketing?

We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Can I pay in Installments?

Yes we do have an easy installment plan, please contact the team for more details.

What to expect in Online Live Instructor Led Training?

The Online Format of Professional Certification in Digital Marketing is an Instructor-Led Live Online Course, covering all the important aspects of Digital Marketing in depth. We focus on practical learning experience with case studies and live demonstrations. Each participant is encouraged to work on a live project during the training program to gain hands-on experience of important tools, which accelerates their learning and empowers them to create/optimize & implement their online marketing strategy.

What happens if I miss a Live Online Session?

Incase you miss a Live Online Session, you can reschedule your session to another date or get access to the recorded session. If you have any doubts or questions, you can always reach out to our support team and get your questions answered. Having said that, it's a mandate for the Certifications that you participate in at least 80% of the sessions live.

What is the Program Schedule?

One can choose from the available options: 1. Classroom Sessions: 3 Days - 24 Hours (9 am to 5 pm) Sessions are organized in Dubai 2. Online Instructor Led Training (Fast Track): 9 Days - 24 Hours (Each session duration is 3 Hours) 3. Online Instructor Led Training (Extended): 9 Weeks - 24 Hours (Weekly Session 10 am to 1 pm - Dubai Time (GMT +4)].