SEO, Google AdWords, Google Analytics Masterclass
Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program is perfect for you.
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Expert Masterclass in SEO, Search Engine Marketing & Google Analytics
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Extensive Learning - Workshops - Group Exercises
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Unique Methodology - Case Studies - Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
Level
Advanced
Duration
24+ Hours



Accredited By:
UPCOMING PROGRAMS
PROGRAM DETAILS
SEO, Google AdWords &
Google Analytics MasterClass
This program is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing Advertising & Analytics.
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
Highlights:
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Choose from 3 Days - Classroom Mode OR 9 Weeks Extended - Online Mode OR 14 Days Fast Track - Online Mode
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Earn Specialization with 3 additional Specialized Modules - Google AdWords MasterClass, SEO Masterclass & Google Analytics MasterClass
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Earn Globally Recognized Certificates from Inc Academy, KHDA (Govt of Dubai), DIL - New York, Hubspot Academy & Google
Industry Advisory Council Members Include:








PROGRAM MODULES
WORKSHOP
Search Engine
Optimization
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
MODULE
Search Engine
Marketing
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
SPECIALIZED MODULES
OPTIONAL - Delivered Online (Instructor Led Live Training)
Select any 3 Optional Modules
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Email Marketing
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Website / Blog Creation
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GDN, Facebook Advertising & Retargeting
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Affiliate Marketing
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eCommerce Website Development
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Content Marketing & Advertising
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Programmatic Advertising
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Selling & Advertising on Amazon
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Inbound Marketing (Marketing Automation)
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LinkedIn Sales Navigator
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Social Media Listening Tools
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TikTok Content & Advertising
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Design Tools for Social Media
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Advanced SEO
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Conversion (Pixel) Tracking & Attribution Model
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Mobile App Promotion
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Lead Generation
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Google My Business
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.

Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).

TESTIMONIALS

Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.

Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.

Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
PROFESSIONALS FROM COMPANIES LIKE































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FREQUENTLY ASKED QUESTIONS
About Course
Who is this course for?
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Marketing Executives, Managers, Senior Management
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IT Managers & SEO Team
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Business owners & Entrepreneurs
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Anyone responsible for developing and/or implementing a search engine marketing strategy for their organization
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Anyone looking to pursue a career in digital marketing
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Marketing Students & Freshers
What Will I learn from the Program?
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Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
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Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
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Analyze and optimize your overall digital marketing activity through Google Analytics
Will I get any Certificate after completing the program?
What topics are covered in this course?
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Search Engine Optimization (SEO) -
Pay Per Click Advertising (PPC, AdWords) -
Google Analytics -
Programmatic Advertising -
Google Display Network Advertising -
YouTube Advertising
What is the difference between Core & Specialized Modules?
Is this course useful for non-marketing professionals?
Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Inc Academy
What is so special about Inc Academy's Course?
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Expert Masterclass in SEO, Search Engine Marketing & Google Analytics -
Extensive Learning - Workshops - Group Exercises -
Unique Methodology - Case Studies - Live Demonstration -
Certified Trainer - Google Partner Academy Trainer -
Program Content as per Industry Requirements
Highlights:
-
24 Hours (3 Days Classroom Mode) OR (7 Weeks Online Instructor Led Live Mode) -
Earn Specialization with 4 additional Specialized Modules -
One-One Consultation Session with Trainer -
Practical Learning Experience -
90 Days post-training support -
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google.
Why should I choose Inc Academy?
We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy
Is Inc Academy accredited?
Inc Academy is Accredited & Approved by
General Questions
Will I get a job after this program?
We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.
I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?
You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.
I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?
Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.
I don't know anything about Digital Marketing?
We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Program Fee
Can I pay in Installments?
Yes we do have an easy installment plan, please contact the team for more details.
Online Instructor Led Format
What to expect in Online Live Instructor Led Training?
What happens if I miss a Live Online Session?
What is the Program Schedule?