Digital Marketing Essentials Training
Digital Marketing can be a confusing place full of acronyms, jargon and constant change. This intensive one-day course aims to cover the absolute fundamentals of digital marketing from search and mobile, to social and metrics.
You'll check how you much you already know, grasp some stuff you never properly understood before and, no doubt, identify some areas you’ll want to go into more deeply in the future. It aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas, and strategies.
Accredited By:
Introduction: The Digital Marketing landscape
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Where are we now? How did we get here? What's changing?
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Current trends, challenges, and opportunities
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Digital Marketing Planning - a strategic approach
Search Engine Marketing (SEO and PPC)
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How search engines work
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Keyword research analysis and tools
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SEO: Link building techniques and how they help your rankings
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Pay-Per-Click advertising: the essentials
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Optimizing your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
Social Media Marketing
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The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube
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How Instagram and Pinterest fit into the social media landscape
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The impact of Mobile Messaging Apps: WhatsApp & Snapchat
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Social listening and sentiment analysis
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Getting hands-on: Organising Social Media: internal structures/ responsibilities, workflows
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A strategic approach to social media
Email Marketing
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An overview of the email marketing today; what is it best for?
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The role of ESPs (email service providers)
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Segmenting your database: eCRM
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Increasing your open and click-through rates
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Email design & development do's and don'ts
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Mobile: the savior of email marketing
What's New? What's Next?
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A look ahead to the (near) future in Digital Marketing
PROGRAM BENEFITS
Following this training course you will have a better understanding of:
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Essential digital marketing jargon, the key channels, and the underlying principles
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How to put together a digital marketing strategy
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How to set KPIs for your online marketing activity
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Integrated Search Marketing strategies
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Social Media marketing in a business context
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How to effectively plan your email marketing campaigns
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Online display advertising networks and banner formats
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Mobile apps, mobile web, and location-based services
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Analytics: what to measure and how to manage
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.