Professional Certification in Digital Marketing Course in Dubai
Program Details    |    Program Modules    |    Methodology    |    Trainer    |    FAQs    |    Contact

Professional Certification in Digital Marketing

Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing, this program is perfect for you. 

 

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics 

  • Extensive Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies - Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

  • 2 Months of Project-Based Internship

Level
Advanced
Duration
40+ Hours

Accredited By:

UPCOMING PROGRAMS

FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE712)

​10 July to 11 August 2020 

(7 pm to 9 pm) Dubai Time 

FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE709)

18 July to 19 August 2020 

(7 pm to 9 pm) Dubai Time 

FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE707)

04 August to 29 August 2020 

(7 pm to 9 pm) Dubai Time 

Please reload

 

PROGRAM DETAILS

Professional Certification in Digital Marketing 

PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. 

Highlights: 

  • Choose from 5 Days - Classroom Mode OR 22 Days Fast Track - Online Mode

  • Earn Specialization with 4 additional Specialized Modules

  • One-One Consultation Session with Trainer

  • Practical Learning Experience

  • 90 Days post-training support 

  • Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Certification Partners:

Industry Advisory Council Members Include:

 

PROGRAM MODULES

WORKSHOP

Orientation 

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

MODULE

Social Media 

Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy. 

 

Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.

MODULE

Search Engine 

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

MODULE

Search Engine 

Marketing - AdWords

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

MODULE

Digital Strategy

Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

SPECIALIZED MODULES

OPTIONAL - Delivered Online (Instructor Led Live Training)

Select any 4 to 18 Optional Modules

  • Email Marketing

  • Website / Blog Creation 

  • GDN, Facebook Advertising & Retargeting 

  • Affiliate Marketing 

  • eCommerce Website Development 

  • Content Marketing & Advertising 

  • Programmatic Advertising 

  • Selling & Advertising on Amazon 

  • Inbound Marketing (Marketing Automation) 

  • LinkedIn Sales Navigator 

  • Social Media Listening Tools 

  • TikTok Content & Advertising 

  • Design Tools for Social Media 

  • Advanced SEO 

  • Conversion (Pixel) Tracking & Attribution Model 

  • Mobile App Promotion 

  • Lead Generation 

  • Google My Business

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
 

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching. 

Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.  

He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).

 

Read Full Bio

 

Testimonials

LIVE Online Instructor Led Training 

- More Diverse 

- More Flexible

Screen Shot 2020-04-20 at 6.18.35 PM.png

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun

Senior Marketing Manager

BD Holdings, KSA

I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional. 

PROFESSIONALS FROM COMPANIES LIKE

 

FREQUENTLY ASKED QUESTIONS