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Professional Certification in Digital Marketing
PCDM program is designed for candidates from the sales & traditional marketing field, marketing professional, business owners, and entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing. This program will establish your basics & enhance your hands-on Digital Marketing knowledge.
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Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
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Extensive Hands-on Training - Workshops - Group Exercises
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Unique Methodology - Case Studies & Live Demonstration
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Certified Trainer - Google Partner Academy Trainer with regional experience
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Program Content as per Industry Requirements
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Live account demo during Training
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Internship Opportunities*
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One-One consultancy*
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Examples from UAE & GCC
Level
Advanced
Duration
48 Hours
PROGRAM DETAILS
Professional Certification in Digital Marketing
PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for sales & marketing professionals, media agency teams, account managers, business owners, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.
Highlights:
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Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, Snapchat & Facebook, TVTC (for KSA candidates only).
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Extensive Hands-on Training - Workshops - Group Exercises
-
Unique Methodology - Case Studies & Live Demonstration
-
Certified Trainer - Google Partner Academy Trainer with regional experience
-
Program Content as per Industry Requirements
-
Live account demo during Training
-
Internship Opportunities*
-
Examples from UAE & GCC
Industry Advisory Council Members Include:
UPCOMING PROGRAMS
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
CORE MODULE
Social Media
Marketing
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
CORE MODULE
Search Engine
Optimization (SEO)
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
CORE MODULE
Search Engine
Marketing (AdWords)
Learn about the key concepts of Google Ads (earlier known as AdWords) including Search Advertising, Display, Content & YouTube Advertising Tips & Tricks. This module includes a basic session on advanced programmatic & Remarketing ads on Google to generate Leads, Increase Sales.
CORE MODULE
Digital Strategy
& Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
CORE MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
SOCIAL MEDIA WORKSHOP
Orientation
Workshop
Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.
SOCIAL MEDIA MODULE
Social Media
For Businesses
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
SOCIAL MEDIA MODULE
FB, Twitter, Instagram, SnapChat & LinkedIn
Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.
SOCIAL MEDIA MODULE
Advertising on
Social Media
Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.
SOCIAL MEDIA MODULE
Remarketing on
Social Media
Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand.
SOCIAL MEDIA MODULE
Influencer Marketing
& Reporting
Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success.
GOOGLE WORKSHOP
Search Engine
Optimization
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
GOOGLE MODULE
Search Engine
Marketing
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
GOOGLE MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching.
Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.
He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).
Testimonials
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Yosef Mattar
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Hydros Jassem
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
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