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Professional Certification in Digital Marketing - Online
This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.
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Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
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Extensive Online Learning - Workshops - Practical Exercises
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Unique Methodology - Case Studies & Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
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Live Project Based Training
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Case Studies & Examples from MENA Region
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2 Months of Project-Based Internship
Accredited By:
Level
Basic to Expert
Mode
Live Instructor Led
Duration
48+ Hours
PROGRAM DETAILS
Professional Certification in Digital Marketing
PCDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of the Middle East Region.
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This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
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Highlights:
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Choose from 5 Days - Classroom Mode OR 3 Months Extended - Online Mode OR 22 Days Fast Track - Online Mode
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Earn Specialization with 4 additional Specialized Modules
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One-One Consultation Session with Trainer
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90 Days post-training support
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Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.
Industry Advisory Council Members Include:
UPCOMING PROGRAMS
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
CORE MODULE
Social Media
Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.
CORE MODULE
Search Engine
Optimization (SEO)
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
CORE MODULE
Search Engine
Marketing - AdWords
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
CORE MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
CORE MODULE
Digital Strategy
& Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Practical Exercises
Participate in Practical Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching.
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Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.
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He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).
Testimonials
Proud to have trained thousands of individuals, hundreds of businesses & entrepreneurs.
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Adefisayo Akinsanya
Digital Communications Manager
AMBL Bank, Lagos, Nigeria
It was practical, insightful and engaging.
I thank the team at Inc Academy & Gaurav Oberoi for the insightful experience. I am glad that I attended this training. I feel more confident & prepared for the Digital Strategy for my Bank.
Yosef Mattar
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Hydros Jassem
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
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