Advanced Certification in Digital Marketing
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Professional Certification in Digital Marketing - Online

This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.

 

 

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing

  • Extensive Online Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies & Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

  • Live Project during Training & Internship Opportunities

  • Case Studies & Examples from UAE & GCC 

Accredited By:

Level
Basic to Expert
Mode
Online Instructor Led
Duration
60 Hours

UPCOMING PROGRAMS

Weekdays - Instructor Led Live Online Training

LIVE ONLINE

Professional Certification in Digital Marketing (ID ON267)

23 October 2019 Onwards 

Every Wednesday (6:00 pm to 9:00 pm)

Weekend - Live Instructor Led Online

LIVE ONLINE

Professional Certification in Digital Marketing (ID ON712)

19 October 2019 Onwards 

Every Saturday (10:00 am to 1:00 pm)

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PROGRAM DETAILS

Professional Certification in Digital Marketing 

PCDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of the Middle East Region. 

 

By studying this course, you will strengthen your status as an in-demand, influential digital specialist. After you have earned your qualification, you will be able to apply your digital expertise to create & optimize campaigns for various digital marketing platforms.

 

Highlights: 

  • 60 Hours Practical Learning Experience with Project Based Internship Option 

  • Global Content with Local UAE / Middle East Examples & Case Studies

  • Certificate from Inc Academy, KHDA Dubai, CPD London, Google, Twitter, Snapchat & Facebook

Certification Partners:

Industry Advisory Council Members Include:

 

PROGRAM MODULES

WORKSHOP

Orientation 

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media 

Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy. 

 

Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.

CORE MODULE

Search Engine 

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

SPECIALIZED MODULE

Email 

Marketing

Learn to create & launch an effective Email marketing plan using email marketing tools. In addition to this learn to create & interpret Email Marketing Analytics Reports

SPECIALIZED MODULE

Website / Blog 

Creation

Using tools to create a basic website or blogs for your business. Learn to set up the theme, connect with a domain & be online.  

SPECIALIZED MODULE

SMS / WhatsApp

Marketing

Learn to use tools to create a SMS marketing campaign & how to use WhatsApp business to effective communicate with potential customers. 

SPECIALIZED MODULE

Affiliate 

Marketing

Generate revenue from your blog & other online platforms. Learn to be a part of affiliate networks & make extra income by converting your hobby into a profession.  

SPECIALIZED MODULE

eCommerce 

Listing & Adverising 

Learn effective ways to create product listings on eCommerce websites & advertise your products to generate revenue from the listings.

SPECIALIZED MODULE

Content

Advertising

Learn to create lead nurturing strategy using content seeding & advertising. Create the right content for the right persona & show to them at the right place at the right price. 

CORE MODULE

Search Engine 

Marketing - AdWords

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

CORE MODULE

Digital Strategy

Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
 

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching. 

Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.  

He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).

 

Read Full Bio

 

Testimonials

Proud to have trained thousands of individuals, hundreds of businesses & entrepreneurs.

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun

Senior Marketing Manager

BD Holdings, KSA

I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional. 

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