Professional Certification in Digital Marketing - Online
This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.
Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
Extensive Online Learning - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
Live Project during Training & Internship Opportunities
Case Studies & Examples from UAE & GCC
Basic to Expert
Online Instructor Led
Professional Certification in Digital Marketing
PCDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of the Middle East Region.
By studying this course, you will strengthen your status as an in-demand, influential digital specialist. After you have earned your qualification, you will be able to apply your digital expertise to create & optimize campaigns for various digital marketing platforms.
60 Hours Practical Learning Experience with Project Based Internship Option
Global Content with Local UAE / Middle East Examples & Case Studies
Certificate from Inc Academy, KHDA Dubai, CPD London, Google, Twitter, Snapchat & Facebook
Industry Advisory Council Members Include:
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
Learn to create & launch an effective Email marketing plan using email marketing tools. In addition to this learn to create & interpret Email Marketing Analytics Reports
Website / Blog
Using tools to create a basic website or blogs for your business. Learn to set up the theme, connect with a domain & be online.
SMS / WhatsApp
Learn to use tools to create a SMS marketing campaign & how to use WhatsApp business to effective communicate with potential customers.
Generate revenue from your blog & other online platforms. Learn to be a part of affiliate networks & make extra income by converting your hobby into a profession.
Listing & Adverising
Learn effective ways to create product listings on eCommerce websites & advertise your products to generate revenue from the listings.
Learn to create lead nurturing strategy using content seeding & advertising. Create the right content for the right persona & show to them at the right place at the right price.
Marketing - AdWords
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching.
Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.
He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).
Proud to have trained thousands of individuals, hundreds of businesses & entrepreneurs.
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.