LinkedIn Marketing
Masterclass - 7 Days Challenge
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This Masterclass is designed for marketers, entrepreneurs, and professionals to help you learn how to work efficiently and effectively within LinkedIn’s marketing platform to increase brand awareness & generate leads for the business.
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Learn to Leverage LinkedIn for B2B Marketing & Lead Generation
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Extensive Learning - Workshops - Group Exercises
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Unique Methodology - Case Studies - Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
Level
Advanced
Duration
7 Hours
Mode
Online Live
Linkedin Marketing Masterclass
The LinkedIn Marketing Masterclass is an advanced, must-have course for marketing professionals seeking to supercharge their LinkedIn strategies. Designed to offer cutting-edge insights and practical techniques, this masterclass equips marketers with the tools they need to excel in lead generation, personal branding, and leveraging LinkedIn's powerful features like Sales Navigator.
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Who Should Attend: This masterclass is ideal for experienced marketing professionals, business owners, entrepreneurs, and anyone looking to elevate their LinkedIn presence. Whether you're aiming to generate leads, build brand awareness, or advance your career, this program offers valuable tools and knowledge to achieve your goals.
LinkedIn Marketing Masterclass:
A 7-Day Challenge for Marketing Professionals to Master Lead Generation and Sales Navigator!
PROGRAM DETAILS
LinkedIn Marketing MasterClass
Module 1: Advanced Profile Optimization
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Learn the secrets to crafting a compelling LinkedIn profile that stands out.
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Techniques to enhance your profile’s visibility and attractiveness to potential employers, clients, and partners.
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Tips on incorporating keywords and media to boost searchability and engagement.
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Module 2: Content Creation and Curation: Increase Followers & Reach
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Strategies for developing engaging content that resonates with your target audience.
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Best practices for curating content that establishes you as a thought leader in your industry.
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Advanced techniques for utilizing LinkedIn’s publishing platform to maximize reach and impact.
Module 3: Mastering LinkedIn Sales Navigator
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Comprehensive training on using Sales Navigator for targeted lead generation.
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Tips on leveraging advanced search filters and insights to find and connect with high-quality prospects.
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Methods for tracking and analyzing prospecting efforts to continually refine your approach.
Module 4: Lead Generation Tactics: B2B Marketing
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Proven methods to generate and nurture leads through LinkedIn.
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Techniques to create compelling InMail messages and connection requests that convert.
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Strategies for building and managing a robust sales pipeline using LinkedIn’s tools.
Module 5: Leveraging LinkedIn Analytics: Reporting
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How to utilize LinkedIn’s analytics tools to measure and improve your marketing efforts.
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Data-driven approaches to understand what content and strategies work best for your audience.
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Techniques for setting up and tracking key performance indicators (KPIs) to ensure continuous improvement.
Module 6: LinkedIn Ads and Campaigns: Advertising
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Comprehensive guide to creating and managing LinkedIn ad campaigns.
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Understanding different ad formats and targeting options to maximize ROI.
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Advanced tactics for A/B testing and optimizing ad performance.
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Methods for using LinkedIn to raise brand awareness.
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Tips for creating engaging and shareable content that increases visibility.
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Strategies for leveraging employee advocacy to amplify campaign reach.
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Strategies for running effective marketing campaigns on LinkedIn.
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Techniques for aligning LinkedIn campaigns with broader marketing goals.
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Case studies of successful LinkedIn marketing campaigns to inspire your own efforts.
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Module 7: LinkedIn for Job Seekers
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Techniques for optimizing your LinkedIn profile to attract potential employers.
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Strategies for networking and building connections that can lead to job opportunities.
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Best practices for leveraging LinkedIn's job search tools to find and apply for positions.
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Advanced methods for utilizing LinkedIn’s job alerts and recommendation features to stay ahead of new opportunities.
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Tips for engaging with recruiters and hiring managers effectively.
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Techniques for showcasing your skills and experiences through multimedia, endorsements, and recommendations.
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Strategies for participating in relevant LinkedIn groups and communities to enhance visibility and opportunities.
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PROGRAM BENEFITS
Upon completion of the course, you’ll have gained the skills to:
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Understand essential terms, key channels, and the underlying principles of LinkedIn marketing.
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Develop and implement a comprehensive LinkedIn marketing strategy.
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Target relevant audiences and build effective audience lists.
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Set key performance indicators (KPIs) for your LinkedIn marketing activities.
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Create LinkedIn campaigns that meet specific business objectives.
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Plan and optimize email marketing campaigns in conjunction with LinkedIn strategies.
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Utilize Campaign Manager to report on critical metrics.
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Analyze and interpret LinkedIn analytics to measure and manage your campaign's success effectively.
HOW IT LOOKS
Success Stories from our past students
One of the most informative and enjoyable trainings I have attended in a while. Gaurav keeps it light on the mind and on the heart which makes for fun learning. My eyes have been opened to a whole new world by this man and whatever I have learned has already had an ROI on my personal development let alone what I will experience when I apply what I learned.
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Good job Gaurav and thank you for being so patient with all my endless questions and interruptions. I am sure this is not the last you will hear from me. Thanks also to the team for the great organisation.
Omar Ghalib Al-Bustami
Head of Development at Majid Al Futtaim
TRAINING REVIEWS
Read over 170 reviews on LinkedIn
All our training programs are conducted by Gaurav Oberoi. This gives us the ability to maintain our quality and deliver customized strategies.
I strongly recommend Mr. Oberoi since I know for a fact that he demonstrated expertise.
Aisha Al Hamiz
Manager, Licensing and Advocacy at The Health Center, New York University Abu Dhabi
He was innovative, engaging the team and most importantly very patient with us when delivering the material
Sara Al Mheiri
Head of Brand & Comms
Virgin Mobile UAE
He makes sure everyone learns the advanced tricks that you wouldn’t be aware of in most of learning platforms
Ahmad Al-Salem
Marketing Manager
Hyundai Motor
Gaurav has this impeccable ability to translate complex topics into simple relatable examples.
Barkha Gupta
Global Head of Amazon Ads & Performance Marketing, Reckitt
Many thanks, Gaurav! You helped me a lot.
Clementine Martini
Senior Manager, Global Campaigns Dubai Tourism
Gaurav's skills as a trainer are impeccable.
Ketaki Shah
Head of Marketing - Citymax Hotels & Foodmark, Landmark Group
PROGRAM DIRECTOR
Entrepreneur | Engineer | MBA in Marketing | Harvard Business School Alumni
Gaurav Oberoi is an Engineer by education and Marketeer by choice, who carries RoI in his last name Obe"RoI"
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First Google Ads Campaign in 2007
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Started Digital Agency in 2010 which was acquired by GroupM in 2015
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With over 15 years of experience, Gaurav has had the privilege of serving as an:
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Official Regional Trainer for Google
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Trainer for Dubai Tourism (Expo 2020)
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Official Collaborator for TikTok MENA
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Training is his passion and to date, he has successfully trained over 7000 professionals and hundreds of organizations from various industries.
Our Digital Marketing course graduates come from industry-leading companies.
FREQUENTLY ASKED QUESTIONS
Have a few questions on your mind? you can arrange a quick call with us anytime.