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Professional Certification in Digital Marketing
#Kuwait
Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing, this program is perfect for you.
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Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
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Extensive Learning - Workshops - Group Exercises
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Unique Methodology - Case Studies - Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
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2 Months of Project-Based Internship
Level
Advanced
Duration
40+ Hours



Accredited By:
UPCOMING PROGRAMS
PROGRAM DETAILS
Professional Certification in Digital Marketing
PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
Highlights:
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Choose from 5 Days - Classroom Mode OR 3 Months Extended - Online Mode OR 22 Days Fast Track - Online Mode
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Earn Specialization with 4 additional Specialized Modules
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One-One Consultation Session with Trainer
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Practical Learning Experience
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90 Days post-training support
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Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.
Industry Advisory Council Members Include:








PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
MODULE
Social Media
Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.
MODULE
Search Engine
Optimization (SEO)
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
MODULE
Search Engine
Marketing - AdWords
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
MODULE
Digital Strategy
& Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
SPECIALIZED MODULES
OPTIONAL - Delivered Online (Instructor Led Live Training)
Select any 4 Optional Modules
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Email Marketing
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Website / Blog Creation
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GDN, Facebook Advertising & Retargeting
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Affiliate Marketing
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eCommerce Website Development
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Content Marketing & Advertising
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Programmatic Advertising
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Selling & Advertising on Amazon
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Inbound Marketing (Marketing Automation)
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LinkedIn Sales Navigator
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Social Media Listening Tools
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TikTok Content & Advertising
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Design Tools for Social Media
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Advanced SEO
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Conversion (Pixel) Tracking & Attribution Model
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Mobile App Promotion
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Lead Generation
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Google My Business
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.

Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching.
Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.
He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).

Testimonials
Proud to have trained thousands of individuals, hundreds of businesses & entrepreneurs.

Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
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Hanan Zugai
Social Media Manager
Creative Edge Int.
I took a social media marketing course with Gaurav.. he is very expert .. I learned many tricks from him that you can't get them from anyone.
Thanks Gaurav ..you are brilliant!
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Meshal Alhumeidan
Digital & Social Senior Manager General Entertainment Authority - GEA
Gaurav Oberoi - One of the professional leaders in the field of digital marketing, I attended his course. I have been able to learn lot of activities, which were hidden from me in the past.
He is Capable, Leader & an Expert

Hydros Jassem
Founder & Entrepreneur
Oxygen Powered Air Freshners
Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
PROFESSIONALS FROM COMPANIES LIKE































FREQUENTLY ASKED QUESTIONS
About Course
Who is this course for?
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Marketing Executives, Managers, Senior Management
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IT Managers
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Business owners & Entrepreneurs
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Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
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Anyone looking to pursue a career in digital marketing
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Marketing Students & Freshers
What Will I learn from the Program?
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Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
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Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
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Execute display & social media advert campaigns
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Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
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Use suitable social media channels for different business goals and objectives
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Measure and optimize your social media campaigns
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Leverage mobile marketing for its micro-targeting advantages
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Analyze and optimize your overall digital marketing activity
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Create a formal digital marketing plan for your business
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Strive for innovation in the organization & disrupt the market before you are disrupted
Will I get any Certificate after completing the program?
How is this course useful for Sales Professionals?
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Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building. -
Join an agency in a business development role -
Expand your profile by playing a role in marketing function of your organization. -
Build personal brand using digital marketing -
Make money through freelancing or by becoming an affiliate marketer -
Realize your entrepreneurial dream if you aspire to be an entrepreneur
What topics are covered in this course?
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Search Engine Optimization (SEO) -
Pay Per Click Advertising (PPC, AdWords) -
Social Media Marketing -
Digital Display Marketing -
Digital Marketing Analytics -
Digital Marketing Strategy & Planning
What is the difference between Core & Specialized Modules?
What is Live Project and is it necessary for me?
Is this course useful for non-marketing professionals?
Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Inc Academy
What is so special about Inc Academy's PCDM Course?
-
Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics -
Extensive Learning - Workshops - Group Exercises -
Unique Methodology - Case Studies - Live Demonstration -
Certified Trainer - Google Partner Academy Trainer -
Program Content as per Industry Requirements -
2 Months of Project-Based Internship
Highlights:
-
40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode) -
Earn Specialization with 4 additional Specialized Modules -
One-One Consultation Session with Trainer -
Practical Learning Experience -
90 Days post-training support -
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.
Why should I choose Inc Academy?
We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy
Is Inc Academy accredited?
Inc Academy is Accredited & Approved by
General Questions
Will I get a job after this program?
We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.
I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?
You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.
I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?
Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.
I don't know anything about Digital Marketing?
We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Program Fee
Can I pay in Installments?
Yes we do have an easy installment plan, please contact the team for more details.
Online Instructor Led Format
What to expect in Online Live Instructor Led Training?
What happens if I miss a Live Online Session?
What is the Program Schedule?
Internship Related
What is the Eligibility Criteria for any project based internship?
What will you get from the internship?
Apart from the experience of working with a highly qualified team, you will get a work experience letter from Inc Academy.
Will I be paid for the work?
It depends on the project you are a part of. Most of the projects don't have any stipend.
Can I consider this a job offer?
No, please don’t consider this internship as a Job.
Will I get a work visa from Inc Academy?
We don’t provide you work visa, you should have a valid visa to be eligible for an internship.
Will I be required to come to the office
It would depend on the project you are assigned. Some projects can be managed virtually but some might require the candidates to come to the office occasionally.
Which company would provide an Internship?
Most projects are offered by Inc Academy and it's partners. Based on your skillset & interest, you would be assigned an internship project.