Who is this course for?

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This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

• Marketing Executives, Managers, Senior Management

• IT Managers

• Business owners & Entrepreneurs

• Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

• Anyone looking to pursue a career in digital marketing

• Marketing Students & Freshers

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What Will I learn from the Program?

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• Increase your website’s visibility through Search Engine Optimisation (SEO) techniques

• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform

• Execute display & social media advert campaigns

• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign

• Use suitable social media channels for different business goals and objectives

• Measure and optimize your social media campaigns

• Leverage mobile marketing for its micro-targeting advantages

• Analyze and optimize your overall digital marketing activity

• Create a formal digital marketing plan for your business

• Strive for innovation in the organization & disrupt the market before you are disrupted

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Will I get any Certificate after completing the program?

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This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 8). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. ​ (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. ​ 9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

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How is this course useful for Sales Professionals?

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Sales​ ​&​ ​Marketing​ ​professionals​ ​is​ ​the​ ​largest​ ​community​ ​of​ ​people​ ​who participate​ ​in​ ​our​ ​PCDM Course.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​for​ ​a​ ​Sales Professional​ ​to​ ​acquire​ ​digital​ ​marketing​ ​skills:

• Grow​ ​in​ ​your​ ​existing​ ​profile​ ​and​ ​differentiate​ ​among​ ​your​ ​peers​ ​by leveraging​ ​digital​ ​marketing​ ​for​ ​sales​ ​objectives​ ​such​ ​as​ ​lead​ ​generation, lead​ ​closure​ ​and​ ​relationship​ ​building.
• Join​ ​an​ ​agency​ ​in​ ​a​ ​business​ ​development​ ​role
• Expand​ ​your​ ​profile​ ​by​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization.
• Build​ ​personal​ ​brand​ ​using​ ​digital​ ​marketing
• Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
• Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur

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What topics are covered in this course?

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All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC, AdWords)
• Social Media Marketing
• Digital Display Marketing
• Digital Marketing Analytics
• Digital Marketing Strategy & Planning

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What is the difference between Core & Specialized Modules?

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Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

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What is Live Project and is it necessary for me?

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Live Project is a business idea (existing / new) that you can choose to work on as you progress through the course, to implement your learning and create real campaigns and strategies for various platforms. It's not a mandate of the program, however, it's highly recommended. You can select your own project or ask our team to suggest a project.

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Is this course useful for non-marketing professionals?

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Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Join an agency in a business development role Expand your profile by playing a role in the marketing function of your organization. Build a personal brand using digital marketing Make money through freelancing or by becoming an affiliate marketer Realize your entrepreneurial dream if you aspire to be an entrepreneur

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What is so special about Inc Academy's PCDM Course?

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• Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
• Extensive Learning - Workshops - Group Exercises
• Unique Methodology - Case Studies - Live Demonstration
• Certified Trainer - Google Partner Academy Trainer
• Program Content as per Industry Requirements
• 2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

• 40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
• Earn Specialization with 4 additional Specialized Modules
• One-One Consultation Session with Trainer
• Practical Learning Experience
• 90 Days post-training support
• Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

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Why should I choose Inc Academy?

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We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy

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Is Inc Academy accredited?

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Inc Academy is Accredited & Approved by 1). KHDA (Knowledge and Human Development Authority), Government of Dubai. 2). Inc Academy is a Member of CPD, UK All our courses are globally recognized

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Will I get a job after this program?

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We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.

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I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?

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You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.

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I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?

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Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

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Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.

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This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients. Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.

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I don't know anything about Digital Marketing?

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We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

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Can I pay in Installments?

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Yes we do have an easy installment plan, please contact the team for more details.

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What to expect in Online Live Instructor Led Training?

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The Online Format of Professional Certification in Digital Marketing is an Instructor-Led Live Online Course, covering all the important aspects of Digital Marketing in depth. We focus on practical learning experience with case studies and live demonstrations. Each participant is encouraged to work on a live project during the training program to gain hands-on experience of important tools, which accelerates their learning and empowers them to create/optimize & implement their online marketing strategy.

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What happens if I miss a Live Online Session?

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Incase you miss a Live Online Session, you can reschedule your session to another date or get access to the recorded session. If you have any doubts or questions, you can always reach out to our support team and get your questions answered. Having said that, it's a mandate for the Certifications that you participate in at least 80% of the sessions live.

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What is the Program Schedule?

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The Course will be conducted Online once a week. Each session duration is 3 Hours, The Weekday sessions are [6 pm to 9 pm - Dubai Time (GMT +4)] and the Weekend sessions are [10 am to 1 pm - Dubai Time (GMT +4)].

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What is the Eligibility Criteria for any project based internship?

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1. You should have completed a full course from Inc Academy in the last 6 months 2. You should have a valid UAE visa (only for in-person training)

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What will you get from the internship?

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Apart from the experience of working with a highly qualified team, you will get a work experience letter from Inc Academy.

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Will I be paid for the work?

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It depends on the project you are a part of. Most of the projects don't have any stipend.

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Can I consider this a job offer?

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No, please don’t consider this internship as a Job.

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Will I get a work visa from Inc Academy?

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We don’t provide you work visa, you should have a valid visa to be eligible for an internship.

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Will I be required to come to the office

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It would depend on the project you are assigned. Some projects can be managed virtually but some might require the candidates to come to the office occasionally.

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Which company would provide an Internship?

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Most projects are offered by Inc Academy and it's partners. Based on your skillset & interest, you would be assigned an internship project.

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