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Professional Certification in Digital Marketing
#Kuwait
Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing, this program is perfect for you.
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Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
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Extensive Learning - Workshops - Group Exercises
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Unique Methodology - Case Studies - Live Demonstration
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Certified Trainer - Google Partner Academy Trainer
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Program Content as per Industry Requirements
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2 Months of Project-Based Internship
Level
Advanced
Duration
40+ Hours
Accredited By:
UPCOMING PROGRAMS
PROGRAM DETAILS
Professional Certification in Digital Marketing
PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.
Highlights:
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Choose from 5 Days - Classroom Mode OR 3 Months Extended - Online Mode OR 22 Days Fast Track - Online Mode
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Earn Specialization with 4 additional Specialized Modules
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One-One Consultation Session with Trainer
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Practical Learning Experience
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90 Days post-training support
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Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.
Industry Advisory Council Members Include:
PROGRAM MODULES
WORKSHOP
Orientation
Workshop
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
MODULE
Social Media
Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.
MODULE
Search Engine
Optimization (SEO)
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
MODULE
Search Engine
Marketing - AdWords
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
MODULE
Digital (Google)
Analytics
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
MODULE
Digital Strategy
& Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
SPECIALIZED MODULES
OPTIONAL - Delivered Online (Instructor Led Live Training)
Select any 4 Optional Modules
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Email Marketing
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Website / Blog Creation
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GDN, Facebook Advertising & Retargeting
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Affiliate Marketing
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eCommerce Website Development
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Content Marketing & Advertising
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Programmatic Advertising
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Selling & Advertising on Amazon
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Inbound Marketing (Marketing Automation)
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LinkedIn Sales Navigator
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Social Media Listening Tools
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TikTok Content & Advertising
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Design Tools for Social Media
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Advanced SEO
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Conversion (Pixel) Tracking & Attribution Model
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Mobile App Promotion
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Lead Generation
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Google My Business
TRAINING METHODOLOGY
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
Live Projects
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
PROGRAM DIRECTOR
Gaurav Oberoi
Gaurav Oberoi is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing and Training & Coaching.
Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.
He has been a serial entrepreneur with 3 successful exits in last 10 years. He has experienced Digital Industry from 4 ends (A