Professional Certification in eCommerce Marketing

Learn key terminologies used in the Digital Industry
Budgeting Exercise: Effectively use and allocate marketing budget across platforms
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using the Google Ads Platform
Using the Google Keyword Planner to find effective keywords
Setup Google Ads account: Create, Manage, and optimize Google Search, Display Campaign
Learn the basics of programmatic advertising (RTB)
Create, Manage, and optimize YouTube Video Advertising Campaigns
Create, Manage, and optimize Mobile Marketing campaigns
Run Reports, Analyse, and audit the Performance of Google AdWords Campaigns
Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Create a Search Engine Optimization RoadMap
Audit the performance and understand how to effectively manage the SEO Team (Agency)
Audit SEO Strategy, and check website health report
Using tools to check a website's readiness for Google Search results
Setup Google Search Console
Learn to optimize landing pages for lead generation
Use Google Analytics (GA4) to run reports & and interpret the data from various source
Learn to create strategies for lead-generation campaigns
Create a formal Social Media Marketing plan for your business
Analyze and optimize your overall Social Media Marketing activity
Use suitable Social Media channels for different business goals and objectives
Execute social media advert campaigns to create, measure, and optimize your social media campaigns
Use LinkedIn for B2B Marketing
Learn to use Snapchat to target the youth
Use of #Hashtag on Twitter and Instagram
The concept of Social Media Listening Tools & and how they work
Learn ways to promote your business to generate sales & and effectively use your marketing budget.

Case Study: Successful case studies - Advertising Success

Live Demonstration: Analyze live Google Ads and Social Media Ad Accounts to learn from others

Hands-On Sessions: Setup your campaigns on all platforms

This course is designed for professionals who want to maximize the impact of the marketing efforts through the effective use of powerful digital tools.

This is a zero theory, 100% practical hands on experience course. It is suitable for:

Marketing Executives
Managers and Senior Management:
IT Managers
Business Owners and Entrepreneurs
CMOs (Chief Marketing Officers)
Sales Professionals
Event Managers
Social Media Managers
Performance Marketing & Lead Generation Teams.

In this course, you will learn the following key concepts and skills to excel in digital marketing:

Search Engine Optimization (SEO): Learn techniques to increase your website's visibility and rank higher in search engine results pages, driving organic traffic to your site.
Pay-Per-Click (PPC) Advertising: Master the use of Google AdWords platform to create effective PPC campaigns and drive qualified traffic to your website through targeted advertising.
Display and Social Media Advertising: Discover how to plan and execute impactful display and social media advertising campaigns to reach and engage your target audience.
Email Marketing: Learn how to capture, segment, and manage email subscribers, and develop strategies for planning and executing successful email marketing campaigns.
Social Media Marketing: Understand the different social media channels available and learn how to leverage them effectively to achieve your business goals and objectives.
Social Media Campaign Measurement and Optimization: Explore techniques for measuring and analyzing the effectiveness of your social media campaigns and optimizing them for better results.
Mobile Marketing: Gain insights into the advantages of mobile marketing and learn how to leverage its micro-targeting capabilities to reach your audience effectively.
Overall Digital Marketing Analysis and Optimization: Learn how to analyze and optimize your digital marketing activities across various channels to drive better results and ROI.
Digital Marketing Planning: Develop the skills to create a formal digital marketing plan for your business, aligning your marketing efforts with your overall business objectives.
Innovation and Disruption: Understand the importance of innovation in digital marketing, and learn how to disrupt the market before you are disrupted, staying ahead of the competition.
Conversion Optimization: Learn strategies and techniques to optimize your website and landing pages to increase conversion rates and maximize the value of your website traffic.
Lead Generation: Discover effective methods for generating high-quality leads through various digital marketing channels, including email marketing, social media, and content marketing.
LinkedIn Masterclass: Gain in-depth knowledge and skills in leveraging LinkedIn as a powerful platform for professional networking, lead generation, and personal branding.
Social Media Listening: Understand the importance of social media listening and learn how to effectively monitor and analyze social media conversations to gain insights, identify trends, and enhance your marketing strategies.

By mastering these concepts and skills, you will be equipped with the knowledge and tools to excel in the dynamic field of digital marketing and drive success for your business or career.

Hey there, savvy learners!

Not all courses are created equal and not all courses will be suitable for you. If you resonate with any of the following scenarios, Inc Academy Programs might simply not be the best fit for you.

Inc Academy is a top-notch training business with a solid reputation and we value the time and money that you are putting into your training.

In the spirit of transparency, we advise you to consider the following reasons to NOT join Inc Academy:

Just a heads up: these are the candid thoughts of Gaurav Oberoi, Inc Academy's lead trainer

1). You're the Master of Theory, Not Practice:

If you prefer textbooks over hands-on experience, well, our practical approach might make you uncomfortable. We're all about diving into the marketing pool and making waves. Remember, theory's great for understanding, but practice makes you the Michael Phelps of Digital Marketing!

2). You Crave a Silent Classroom:

If you prefer a quiet, solitary learning environment where your thoughts echo, sorry, that's not us. Our sessions are buzzing hives of interactive ideas. Discussions, debates, and friendships thrive here. You've been warned - prepare to engage!

3). You're Just Here for the Attendance Sheet:

Certificates are cool, but we're more about substance over style. If you're seeking a mere piece of paper to collect dust, we're not the right fit. We're in the business of empowering your skills, not your filing cabinet.

4). You're Not Ready to Embrace the Unknown:

Learning without the intent to grow is like swimming without water. If you're comfy where you are and aren't game for a mind-expanding journey, maybe save that spot for someone else eager to evolve.

5). You're Uncomfortable with Change:

In the ever-evolving digital landscape, adaptability is key. If you prefer the comfort of stagnation over the excitement of adaptation, it might be a mismatch. We're all about embracing change and staying ahead of the curve.

6). You're Afraid of Getting Your Hands Dirty:

If you're averse to rolling up your sleeves and getting your hands into the nitty-gritty of marketing campaigns, analytics, and experimentation, our hands-on approach might seem a bit daunting. But hey, that's where the magic happens!

Remember, we're not everyone's cup of tea, but if practical, hands-on digital marketing education sounds like your gig, Inc Academy is your ticket to marketing stardom! We've got the tools, the knowledge, and the zest to propel you into the digital stratosphere.

Join us, if you want to turn your digital dreams into a marketing reality!

Check out 7 Compelling Reasons to Secure a Digital Marketing Certification from Inc Academy

No, we don't offer job placement directly but considering the fact that our Alumni network is very strong, our candidates have found it easy to transition into their desired careers due to the comprehensive training and skills acquired at Inc Academy.

Our courses are designed to prepare and mentor candidates with the practical skills, knowledge and hands-on skills that will empower them to pursue new opportunities successfully or transition into their desired professions -

We focus on what you need to succeed.

Yes, Inc Academy provides internship opportunities, either in collaboration with Inc Academy itself or through partnerships with various companies within our network.

The nature of the internship, including the duration and scope, depends on the project requirements and the collaborating organization. Our goal is to provide valuable real-world experience to our students, allowing them to apply their skills and knowledge in practical settings, thereby enhancing their learning and preparing them for their future careers. Depending on the specific project and partnering company, internships may come with a stipend or could be without stipend.

Inc Academy is proud to be accredited and approved by reputable organizations, ensuring the quality and recognition of our courses. Here are the accreditations and memberships that validate our global recognition:

1. KHDA (Knowledge and Human Development Authority): Inc Academy is accredited and approved by KHDA, which is the Government of Dubai's educational regulatory authority. This accreditation demonstrates our commitment to meeting high educational standards and providing quality digital marketing training.

2. CPD (Continuing Professional Development): Inc Academy is a proud member of CPD, a prestigious organization based in the UK. CPD membership signifies our dedication to continuous professional development and adherence to international standards of excellence in education and training.

Our globally recognized courses are designed to equip you with the skills and knowledge needed to excel in the digital marketing industry. With our accredited status and industry memberships, you can trust that our training programs meet rigorous standards and provide you with valuable qualifications that are recognized worldwide.

Our course is designed to cater to a wide range of individuals who are eager to enhance their digital marketing knowledge and excel in social media marketing. If any of the following descriptions resonate with you, this course is a perfect fit:

Marketing Executives, Managers, and Senior Management: Enhance your marketing expertise and stay ahead of the curve by mastering the intricacies of social media marketing. Gain the skills necessary to develop and execute effective social media campaigns that drive business growth.
Business Owners and Entrepreneurs: Take control of your digital presence and leverage the power of social media to expand your brand's reach and engage with your target audience. Learn the strategies and techniques to drive customer acquisition, retention, and brand loyalty.
Professionals Responsible for Social Media Marketing: If you are tasked with developing and implementing a social media marketing strategy for your organization, this course will equip you with the knowledge and tools to succeed. From content creation to analytics, you'll gain the expertise needed to drive results.
Aspiring Social Media Marketers: If you're looking to start a career in social media marketing, this course will provide a solid foundation. Learn the fundamentals, best practices, and industry insights that will help you stand out in the job market and kickstart your career in digital marketing.
Social Media Team and Content Managers: Expand your skill set and stay up to date with the latest trends and strategies in social media marketing. Discover effective content creation techniques, engagement strategies, and community management skills to optimize your social media efforts.
Influencers and Digital Marketing Experts: Enhance your influencer marketing strategies and learn how to leverage social media platforms effectively. Amplify your influence, engage with your audience, and build meaningful relationships with brands and followers.
Marketing Students and Freshers: If you're a student or a fresher in the marketing field, this course is an excellent opportunity to gain practical knowledge and insights into social media marketing. Start your career with a competitive advantage by understanding the dynamics of this rapidly evolving industry.
Event Managers: Discover how to leverage social media platforms to create buzz, generate excitement, and maximize attendance for your events. Learn effective event marketing strategies that utilize social media channels to engage with attendees and create memorable experiences.
Marketing Managers: Enhance your marketing management skills by understanding the unique opportunities and challenges presented by social media platforms. Learn to develop integrated marketing campaigns that leverage social media effectively to achieve business objectives.
Community Managers: Deepen your understanding of community management in the digital space. Discover how to foster online communities, engage with users, and build strong relationships that drive brand advocacy and loyalty.
Social Media Community and Content Managers: Expand your skill set and stay up to date with the latest trends and strategies in social media marketing. Discover effective content creation techniques, engagement strategies, and community management skills to optimize your social media efforts.

No matter your skill level or experience, our course is designed to empower you with the tools, strategies, and confidence to maximize the impact of your marketing efforts through the power of social media. Join us and unlock your full potential in the world of social media marketing!

In our Social Media Marketing Course, you will:

Learn the Basics: Gain a solid understanding of social media marketing fundamentals and familiarize yourself with industry terminologies. This knowledge will serve as the foundation for your journey into the world of social media marketing.
Develop a Social Marketing Plan: Create a comprehensive social media marketing plan tailored to your business. Learn how to align your social media strategies with your overall business objectives, target audience, and brand identity.
Analyze and Optimize: Discover how to effectively analyze and optimize your social media marketing activities. Learn to measure key metrics, identify areas for improvement, and implement strategies to enhance your overall performance.
Budget Allocation: Master the art of allocating your marketing budget across various social media platforms. Understand the strengths and opportunities of each platform, allowing you to make informed decisions that maximize your return on investment.
Execute Ad Campaigns: Learn the step-by-step process of executing social media advertising campaigns. Dive into the intricacies of advertising on popular platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Explore targeting options, ad formats, and campaign optimization techniques.
Measure and Optimize: Discover the tools and techniques to measure the success of your social media campaigns. Learn how to analyze data, derive valuable insights, and optimize your strategies to achieve better results.
LinkedIn for B2B Marketing: Unleash the power of LinkedIn for business-to-business (B2B) marketing. Explore effective strategies to leverage this professional platform to connect with key decision-makers, generate leads, and build valuable business relationships.
Snapchat for Youth Targeting: Understand the youth-centric nature of Snapchat and learn how to effectively target this demographic. Discover creative ways to use Snapchat filters, lenses, and geotargeting to engage with younger audiences and drive brand awareness.
Harness the Power of Hashtags: Learn how to strategically use hashtags on Twitter and Instagram to amplify your brand's reach and enhance discoverability. Discover best practices for hashtag usage and leverage their potential to boost engagement.
Social Media Listening Tools: Explore the concept of social media listening tools and understand how they work. Learn how to monitor conversations, track brand mentions, and gain valuable insights into consumer sentiment and trends.
Mobile Marketing and Micro-Targeting: Discover the advantages of mobile marketing and its micro-targeting capabilities. Learn how to leverage mobile platforms to reach specific audiences and deliver personalized marketing messages.
Effective Promotion for Sales Generation: Explore various strategies to promote your business and effectively utilize your marketing budget to generate sales. Discover innovative tactics and techniques to drive conversions and achieve your business objectives.

Join our Social Media Marketing Course today and unlock the knowledge and skills to excel in the dynamic world of social media marketing!

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Professional Certification in Social Media Marketing

Criteria: 80% Attendance in Sessions

2). KHDA, Dubai: Social Media Marketing from Knowledge and Human Development Authority (Government of Dubai).

Criteria: 80% Attendance in Sessions

3). CPD London: Professional Diploma in Social Media Marketing

Criteria: 80% Attendance in Sessions

4). Digital Innovation Labs, New York: Professional Diploma in Social Media Marketing.

Criteria: 80% Attendance in Sessions

5). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

6). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

7). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

8). TikTok: Earn TikTok 101 Badge, after completing the educational curriculum created by TikTok

*These exams are administered by Facebook, Twitter, SnapChat & LinkedIn. We do not guarantee this certification as a part of the program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales and marketing professionals form the largest community of individuals who participate in our digital marketing course. Even non-marketing professionals can benefit from acquiring digital marketing skills for the following reasons:

Growth in Existing Profile: Gain a competitive edge among your peers by utilizing digital marketing for sales objectives such as lead generation, lead closure, and relationship building.
Business Development Role: Join an agency in a business development role, leveraging your digital marketing skills to attract and retain clients.
Expand Your Profile: Enhance your profile by actively contributing to the marketing function of your organization, showcasing your digital marketing expertise.
Personal Branding: Build your personal brand using digital marketing techniques, establishing yourself as an authority in your industry.
Freelancing or Affiliate Marketing: Generate income through freelancing opportunities or by becoming an affiliate marketer, leveraging your digital marketing skills to promote products or services.
Entrepreneurial Pursuits: Realize your entrepreneurial dreams by utilizing digital marketing strategies to launch and grow your own business.
Agency Management: Acquiring digital marketing skills allows you to effectively manage and guide your agency's marketing efforts. It helps you understand the strategies and tactics involved, enabling you to provide valuable insights and guidance to your team.
Team Leadership: As a manager or team leader, having digital marketing skills enables you to effectively lead your team and provide direction for marketing campaigns. It helps you set realistic goals, measure performance, and optimize strategies to achieve desired results.
Cross-Functional Collaboration: Digital marketing skills allow you to collaborate more effectively with marketing teams and professionals. Understanding their language, processes, and best practices helps you align your efforts with theirs, fostering synergy and driving better overall outcomes.
Data-Driven Decision Making: Digital marketing skills equip you with the ability to analyze data and make data-driven decisions. This is valuable for managing budgets, evaluating campaign performance, and identifying areas for improvement.
Strategic Planning: With digital marketing skills, you can contribute to strategic planning by incorporating digital marketing channels and tactics into the overall business strategy. It helps you identify opportunities, assess market trends, and develop effective marketing strategies.
Project Management: Digital marketing skills enhance your project management abilities, enabling you to oversee marketing initiatives, allocate resources, track progress, and ensure timely execution.

In addition to managing agencies and teams, acquiring digital marketing skills can also benefit professionals in various other roles, including finance, operations, customer service, and more. These skills empower you to contribute to marketing efforts, understand customer behavior, and align business objectives with marketing strategies, leading to overall organizational growth and success.

Regardless of your background or industry, acquiring digital marketing skills can open up new opportunities and empower you to excel in your career or entrepreneurial ventures.

Inc Academy is proud to be accredited and approved by reputable organizations, ensuring the quality and recognition of our courses. Here are the accreditations and memberships that validate our global recognition:

KHDA (Knowledge and Human Development Authority): Inc Academy is accredited and approved by KHDA, which is the Government of Dubai's educational regulatory authority. This accreditation demonstrates our commitment to meeting high educational standards and providing quality digital marketing training.
CPD (Continuing Professional Development): Inc Academy is a proud member of CPD, a prestigious organization based in the UK. CPD membership signifies our dedication to continuous professional development and adherence to international standards of excellence in education and training.

Our globally recognized courses are designed to equip you with the skills and knowledge needed to excel in the digital marketing industry. With our accredited status and industry memberships, you can trust that our training programs meet rigorous standards and provide you with valuable qualifications that are recognized worldwide.

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Professional Certification in Digital Marketing

Criteria: 80% Attendance in Sessions

2). KHDA, Dubai: Digital Marketing from Knowledge and Human Development Authority (Government of Dubai).

Criteria: 80% Attendance in Sessions

3). CPD London: Professional Diploma in Digital Marketing

Criteria: 80% Attendance in Sessions

4). Digital Innovation Labs, New York: Professional Diploma in Digital Marketing.

Criteria: 80% Attendance in Sessions

5). Google Ads: Exam based certification programs

a). Search Advertising

b). Display Advertising

c). Video Advertising

d). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales and marketing professionals form the largest community of individuals who participate in our digital marketing course. Even non-marketing professionals can benefit from acquiring digital marketing skills for the following reasons:

Growth in Existing Profile: Gain a competitive edge among your peers by utilizing digital marketing for sales objectives such as lead generation, lead closure, and relationship building.
Business Development Role: Join an agency in a business development role, leveraging your digital marketing skills to attract and retain clients.
Expand Your Profile: Enhance your profile by actively contributing to the marketing function of your organization, showcasing your digital marketing expertise.
Personal Branding: Build your personal brand using digital marketing techniques, establishing yourself as an authority in your industry.
Freelancing or Affiliate Marketing: Generate income through freelancing opportunities or by becoming an affiliate marketer, leveraging your digital marketing skills to promote products or services.
Entrepreneurial Pursuits: Realize your entrepreneurial dreams by utilizing digital marketing strategies to launch and grow your own business.
Agency Management: Acquiring digital marketing skills allows you to effectively manage and guide your agency's marketing efforts. It helps you understand the strategies and tactics involved, enabling you to provide valuable insights and guidance to your team.
Team Leadership: As a manager or team leader, having digital marketing skills enables you to effectively lead your team and provide direction for marketing campaigns. It helps you set realistic goals, measure performance, and optimize strategies to achieve desired results.
Cross-Functional Collaboration: Digital marketing skills allow you to collaborate more effectively with marketing teams and professionals. Understanding their language, processes, and best practices helps you align your efforts with theirs, fostering synergy and driving better overall outcomes.
Data-Driven Decision Making: Digital marketing skills equip you with the ability to analyze data and make data-driven decisions. This is valuable for managing budgets, evaluating campaign performance, and identifying areas for improvement.
Strategic Planning: With digital marketing skills, you can contribute to strategic planning by incorporating digital marketing channels and tactics into the overall business strategy. It helps you identify opportunities, assess market trends, and develop effective marketing strategies.
Project Management: Digital marketing skills enhance your project management abilities, enabling you to oversee marketing initiatives, allocate resources, track progress, and ensure timely execution.

In addition to managing agencies and teams, acquiring digital marketing skills can also benefit professionals in various other roles, including finance, operations, customer service, and more. These skills empower you to contribute to marketing efforts, understand customer behavior, and align business objectives with marketing strategies, leading to overall organizational growth and success.

Regardless of your background or industry, acquiring digital marketing skills can open up new opportunities and empower you to excel in your career or entrepreneurial ventures.

Professional Diploma in Digital Marketing covers a comprehensive range of modules to provide you with a holistic understanding of all aspects of digital marketing. Here's an overview of the modules included in the course:

Search Engine Optimization (SEO): Learn techniques to optimize your website and improve its visibility on search engines, driving organic traffic and improving search engine rankings.
Pay Per Click Advertising (PPC, AdWords): Explore the world of paid advertising and learn how to create and manage effective PPC campaigns using platforms like Google AdWords, driving targeted traffic to your website.
Social Media Marketing: Understand the principles and best practices of social media marketing, including content creation, audience engagement, and advertising on popular platforms like Facebook, Instagram, Twitter, and LinkedIn.
Digital Display Marketing: Discover how to create compelling digital display ads and effectively target your audience through display advertising networks, reaching potential customers on various websites and apps.
Digital Marketing Analytics: Learn how to measure and analyze the performance of your digital marketing campaigns using tools like Google Analytics, gaining valuable insights to optimize your strategies and improve results.
Digital Marketing Strategy & Planning: Develop a solid foundation in digital marketing strategy, learning how to create effective marketing plans, set goals, target specific audiences, and allocate resources for maximum impact.

Check our brochure for detailed program agenda & modules

By covering these modules, our course ensures that you acquire a well-rounded understanding of key digital marketing techniques and strategies. Whether you're looking to enhance your skills for career advancement or to drive growth for your business, this course equips you with the knowledge and tools necessary to excel in the dynamic field of digital marketing.

Digital Marketing Masterclass is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for advertising professionals, campaign managers, entrepreneurs & agency account managers, who intend to expand their skills & gain expertise in the field of Digital Advertising.

Marketing Executives, Managers, Senior Management
Advertising Professionals
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Sales & Business Development Professionals
Media & Agency campaign managers
Account managers

By the end of the program you will be equipped to create, manage and optuimize your digital marketing campaigns. We shall cover the following topics in depth during the program:

Learn the basics of Digital Marketing & Get familiarise with the terminologies used in Digital Industry
Effectively use & Allocate marketing budget across platforms
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Using the Google Keyword Planner to find effective keywords
Formulate a strategy to generate traffic & leads from Google AdWords campaigns Create, Manage & Optimize Google Search, Display Campaign
Learn the basics of programmatic advertising
Create, Manage & Optimize YouTube Video Advertising Campaigns
Create, Manage & Optimize Mobile Marketing using Google AdWords
Run Reports, Analyse & Audit the Performance of Google AdWords Campaigns Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Create Search Engine Optimization RoadMap
Audit the performance & Understand to effectively manage SEO Team (Agency)
Audit SEO Strategy & checking website health report
Using tools to check website's readiness for Google Search results
Setup Google Webmaster tool
Use Google Analytics to run reports & interpret the data from various source

You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital marketing.

This program is for individuals who are inclined towards marketing in general. Programming and technical skills are not required.

* You must know how to operate a computer & how to browse internet/social media platforms as user.

Rest you can leave it on us. We will coach you to be a digital marketing expert.

Non-Marketing professionals is the largest community of people who participate in our Course. There are a number of reasons for a non-marketing Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Digital Marketing Masterclass

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Title: "Digital Marketing Hands-On Masterclass Certificate" issued via Inc Academy partner.

3). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). Search Advertising

b). Display Advertising

c). Video Advertising

d). Shopping Advertising

4). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Inc Academy, a leading Digital Marketing and Social Media Marketing Training company, is Head Quartered in New York, The United States of America with the Middle East Regional Office in Dubai. Inc Academy designs and delivers Digital Marketing & Social Media Marketing training programs to individuals and businesses. Our courses are practical, relevant and industry validated. Our expert trainers use a blend of local market insights, digital marketing industry knowledge, and globally recommended training methodologies to deliver extremely engaging and germane training sessions. Inc Academy has delivered training in more than 20 countries, to individuals of over 90 nationalities, helping them leverage the power of digital to increase their marketing ROI, grow their business or take the next leap in their career. We are committed to delivering top quality training programs, focusing on clear advice, practical solutions and proven insights to the future leaders of the media and marketing industries. Our Training Programs are accredited by the Government of Dubai KHDA (Knowledge and Human Development Authority). We are also members of the London based CPD (Continuing Professional Development). Our Alumni testimonials substantiate the quality and professionalism with which our courses are executed.

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximise the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
Influencers & Content Creators
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a social media marketing strategy for their organisation
Bloggers and Customer Care professionals

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Participation Certificate: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). Facebook Certification: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. The FCPP should be able to demonstrate competency in the following areas:

Expertly managing Facebook Pages
Selecting and utilizing Facebook advertising objectives
Targeting audiences for maximum impact
Fully utilizing Audience Insights
Optimizing reach and frequency
Implementing planning strategy and best practices
Understanding and learning from Facebook’s measurement solutions
Thoroughly understanding how Facebook products can be tied into advertising and communication strategies

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. The FCBP should be able to demonstrate competency in the following areas:

Expertly managing Facebook Pages
Selecting and utilizing Facebook advertising objectives
Managing, creating and purchasing Facebook ads
Targeting audiences for maximum impact
Improving performance and delivery via the ad auction
Ad KPIs and reporting
Understanding and testing the Facebook pixel and SDK
Leveraging consumer insights and the product catalog
Troubleshooting ad issues

*These exams are administered by Facebook. We do not guarantee this certification as a part of the program. The certification exams are designed to test your knowledge of online advertising best practices and campaign strategies. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidates' individual ability and preparation.

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers & SEO Team
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a search engine marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Certainly yes, eCommerce is all about Sales. To meet your targets you need innovative solutions to sell more.

Sales & Marketing professionals are the largest community of people who participate in our PCEM Course. There are a number of reasons for a Sales Professional to acquire eCommerce Selling & Marketing skills:

All aspects of eCommerce are included in this course. From the course overview, you will see that the professional diploma in eCommerce marketing includes the following modules:

Setting up the store
Optimizing & Listing the products
Advanced features like - Dynamic Pricing, Multi-Language etc
Payment Gateway Integration, Logistics & Shipping Partnerships
Store Promotion & Marketing Automation
Social Media Promotion - Instagram & Facebook
Invoicing & Billing Automation

Yes, this course is designed in a way that all candidates are able to go online and start selling online.

In this course, you’ll learn how to design your online store without needing any coding experience. First, you’ll establish your brand and what you stand for. Next, we bring everything together to create your beautiful, custom online store.

Additionally, we assist the participants with the partnership with licensing authority, payment gateway, logistics partner, warehousing & fulfillment partner. Finally, learn to advertise on Instagram & Facebook to promote your store.

By the end of the course, you’ll have your own beautifully designed online experience optimized to turn visitors into customers.

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).

Check out his LinkedIn Profile: https://www.linkedin.com/in/gauravoberoi/

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers & SEO Team
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a search engine marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Social Media Team & Content Managers
Influencers & Digital Marketing Experts
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Students & Freshers

The course is designed in a way that it meets the learning requirements of candidates from different backgrounds & levels.

Execute social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Social Media Listening & Monitoring
Analyze and optimize your overall social marketing activity
Create a formal social media marketing plan for your business

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

6). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals are the largest community of people who participate in our SMM Course. There are a number of reasons for a Sales Professional to acquire social media marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using social media marketing

Make money through freelancing

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Social Media Team & Content Managers
Influencers & Digital Marketing Experts
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Students & Freshers

Execute social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Social Media Listening & Monitoring
Analyze and optimize your overall social marketing activity
Create a formal social media marketing plan for your business

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

6). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals are the largest community of people who participate in our SMM Course. There are a number of reasons for a Sales Professional to acquire social media marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using social media marketing

Make money through freelancing

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

3). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

4). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

6). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.

We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.

8). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
Join an agency in a business development role
Expand your profile by playing a role in marketing function of your organization.
Build personal brand using digital marketing
Make money through freelancing or by becoming an affiliate marketer
Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers & SEO Team
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a search engine marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
Marketing Students & Freshers

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). CPD London: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

5). Google AdWords: Exam based certification programs

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

6). Google Analytics: Exam based certification programs

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.

Join an agency in a business development role

Expand your profile by playing a role in the marketing function of your organization.

Build a personal brand using digital marketing

Make money through freelancing or by becoming an affiliate marketer

Realize your entrepreneurial dream if you aspire to be an entrepreneur

Live Demonstration
Practical Learning - Hands on Experience
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements

This program is delivered in Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. Highlights:

12 Hours (4 Days) Online Instructor Led Live
Earn Specialization with 2 additional Specialized Modules
One-One Consultation Session with Trainer
Certificate from Inc Academy, KHDA Dubai.

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Marketing Executives, Managers, Senior Management
IT Managers
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Sales & Customer care representatives
Anyone looking to pursue a career in digital marketing

Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted

This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients.

Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.

Our comprehensive program offers a range of features and benefits to enhance your learning experience and prepare you for a successful career in digital marketing. Here are some highlights:

Expert Masterclass: Learn from industry experts who have extensive experience in the field of digital marketing. Our trainers are certified Google Partner Academy Trainers, ensuring that you receive high-quality instruction.
Extensive Learning: Engage in workshops, group exercises, and interactive sessions to gain practical skills and knowledge. Our focus is on hands-on learning to ensure you can apply what you learn in real-world scenarios.
Unique Methodology: Dive into case studies and live demonstrations to understand how digital marketing strategies are implemented effectively. Our unique approach allows you to witness real-time examples and learn from industry best practices.
Project-Based Internship: Get hands-on experience through a 2-month project-based internship. Apply your learning to real projects and gain practical insights into the digital marketing landscape.
Flexible Learning Formats: Choose between a 5-day classroom mode or a 3-month online instructor-led live mode. Both formats are led by the same trainers and offer the same certifications, allowing you to select the option that suits your schedule and preferences.
Specializations and Consultation: Earn specialization with 4 additional modules to enhance your expertise in specific areas of digital marketing. Benefit from a one-on-one consultation session with the trainer to address your individual needs and goals.
Practical Learning Experience: Gain hands-on experience through practical assignments and real-world simulations. Apply your knowledge in a practical setting to develop the skills necessary for success in the digital marketing industry.
Post-Training Support: Receive 90 days of post-training support to assist you as you continue to refine your digital marketing skills and knowledge.
Recognized Certifications: Upon completion of the program, you will receive certifications from Inc Academy, KHDA Dubai, DIL New York, CPD London, as well as from industry giants like Google, Twitter, SnapChat, and Facebook. These certifications validate your expertise and enhance your credibility in the field.

Join our Expert Masterclass and take your digital marketing skills to the next level. Whether you choose the classroom or online format, our program is designed to equip you with the knowledge, practical experience, and certifications needed to succeed in the dynamic world of digital marketing.

7 Compelling Reasons to Secure a Digital Marketing Certification from Inc Academy

Our comprehensive program offers a range of features and benefits to enhance your learning experience and prepare you for a successful career in digital marketing. Here are some highlights:

Expert Masterclass: Learn from industry experts who have extensive experience in the field of digital marketing. Our trainers are certified Google Partner Academy Trainers, ensuring that you receive high-quality instruction.
Extensive Learning: Engage in workshops, group exercises, and interactive sessions to gain practical skills and knowledge. Our focus is on hands-on learning to ensure you can apply what you learn in real-world scenarios.
Unique Methodology: Dive into case studies and live demonstrations to understand how digital marketing strategies are implemented effectively. Our unique approach allows you to witness real-time examples and learn from industry best practices.
Project-Based Internship: Get hands-on experience through a 2-month project-based internship. Apply your learning to real projects and gain practical insights into the digital marketing landscape.
Flexible Learning Formats: Choose between a 6-day classroom mode or a 3-month online instructor-led live mode. Both formats are led by the same trainers and offer the same certifications, allowing you to select the option that suits your schedule and preferences.
Specializations and Consultation: Earn specialization with 4 additional modules to enhance your expertise in specific areas of digital marketing. Benefit from a one-on-one consultation session with the trainer to address your individual needs and goals.
Practical Learning Experience: Gain hands-on experience through practical assignments and real-world simulations. Apply your knowledge in a practical setting to develop the skills necessary for success in the digital marketing industry.
Post-Training Support: Receive 90 days of post-training support to assist you as you continue to refine your digital marketing skills and knowledge.
Recognized Certifications: Upon completion of the program, you will receive certifications from Inc Academy, KHDA Dubai, DIL New York, CPD London, as well as from industry giants like Google, Twitter, SnapChat, and Facebook. These certifications validate your expertise and enhance your credibility in the field.

Join our Expert Masterclass and take your digital marketing skills to the next level. Whether you choose the classroom or online format, our program is designed to equip you with the knowledge, practical experience, and certifications needed to succeed in the dynamic world of digital marketing.

7 Compelling Reasons to Secure a Digital Marketing Certification from Inc Academy

Expert Masterclass in SEO, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. Highlights:

24 Hours (3 Days Classroom Mode) OR (7 Weeks Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

16 Hours (2 Days Classroom Mode) OR (4 Weeks Online Instructor Led Live Mode)
Earn Specialization with 2 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

16 Hours (2 Days Classroom Mode) OR (4 Weeks Online Instructor Led Live Mode)
Earn Specialization with 2 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

16 Hours (2 Days Classroom Mode) OR (4 Weeks Online Instructor Led Live Mode)
Earn Specialization with 2 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

16 Hours (2 Days Classroom Mode) OR (4 Weeks Online Instructor Led Live Mode)
Earn Specialization with 2 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, SnapChat & Facebook.

This course benefits various levels of skill and experience and will empower you to maximise the impact of your marketing through powerful digital tools.

Social Media Marketing Executives, Managers, Senior Management
Influencers & Content Creators
Business owners & Entrepreneurs
Anyone responsible for developing and/or implementing a social media marketing strategy for their organization
Bloggers and Customer Care professionals

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Inc Academy: Certification of completion of Social Media Marketing Masterclass

Criteria: 70% Attendance in Sessions

2). KHDA, Dubai: Certification of completion from Knowledge and Human Development Authority (Government of Dubai)

Criteria: 70% Attendance in Sessions

3). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing.

Criteria: 70% Attendance in Sessions

4). Facebook: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. The FCPP should be able to demonstrate competency in the following areas:

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. The FCBP should be able to demonstrate competency in the following areas:

5). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

6). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.

*These exams are administered by Facebook, Twitter & SnapChat. We do not guarantee this certification as a part of the program. The certification exams are designed to test your knowledge of online advertising best practices and campaign strategies. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

The program is divided into 3 Parts:

Social Media Content Strategy (Facebook, Twitter, LinkedIn, Snapchat & Instagram)
Social Media Advertising
Social Media Analytics & Listening

During the course you will learn:

Expertly managing Social Media Campaigns
Selecting and utilizing advertising objectives
Targeting audiences for maximum impact
Fully utilizing Audience Insights
Optimizing reach and frequency
Implementing planning strategy and best practices
Thoroughly understanding how various platforms can be tied into advertising and communication strategies

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Search Engine Marketing & Google Analytics Extensive Learning - Workshops - Group Exercises Unique Methodology - Case Studies - Live Demonstration Certified Trainer - Google Partner Academy Trainer Program Content as per Industry Requirements This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. Highlights: 24 Hours (3 Days Classroom Mode) OR (7 Weeks Online Instructor Led Live Mode) Earn Specialization with 4 additional Specialized Modules One-One Consultation Session with Trainer Practical Learning Experience 90 Days post-training support Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. Highlights:

24 Hours (3 Days Classroom Mode) OR (7 Weeks Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
Extensive Learning - Workshops - Group Exercises
Unique Methodology - Case Studies - Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
2 Months of Project-Based Internship

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
Earn Specialization with 4 additional Specialized Modules
One-One Consultation Session with Trainer
Practical Learning Experience
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.

We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.

This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients.

Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business.

Upon completing the course you would be provided with following certifications:

1). Participation Certificate: Certification of completion of Professional Certification in Digital Marketing

Criteria: 70% Attendance in Sessions

2). Facebook Certification: Exam based certification programs:

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. The FCPP should be able to demonstrate competency in the following areas:

Expertly managing Facebook Pages
Selecting and utilizing Facebook advertising objectives
Targeting audiences for maximum impact
Fully utilizing Audience Insights
Optimizing reach and frequency
Implementing planning strategy and best practices
Understanding and learning from Facebook’s measurement solutions
Thoroughly understanding how Facebook products can be tied into advertising and communication strategies

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. The FCBP should be able to demonstrate competency in the following areas:

Expertly managing Facebook Pages
Selecting and utilizing Facebook advertising objectives
Managing, creating and purchasing Facebook ads
Targeting audiences for maximum impact
Improving performance and delivery via the ad auction
Ad KPIs and reporting
Understanding and testing the Facebook pixel and SDK
Leveraging consumer insights and the product catalog
Troubleshooting ad issues