Do you provide installment plan?

Yes, we have collaborated with Tabby. You can split your program fee in 4 equal interest free monthly installments.

Can I upgrade my course?

Yes, you can upgrade your course and sign-up for the cohort that meets your requirements. Please get in touch with the admissions team to assist you with this.

Can I work as a freelance Digital Marketer after completing this course?

Yes, you can choose to work as a freelancer and offer your Digital Marketing services to clients. We have two dedicated modules on ‘How to Become a Freelancer in Digital Marketing’ that will help you understand the basics of freelancing as a Digital Marketer. A number of our alumni offer digital marketing services on a freelance basis and have been doing rather well.

Can you audit my campaigns in the class?

Sure, you can get touch with the trainer during the session or inform the admissions team in advance. Please make sure you have all the required access for the accounts.

How can I register for the program?

Please fill the Registration Form https://www.inc.academy/online-registration-digital-course

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

What is Live Project and is it necessary for me?

Live Project is a business idea (existing / new) that you can choose to work on as you progress through the course, to implement your learning and create real campaigns and strategies for various platforms. It's not a mandate of the program, however, it's highly recommended. You can select your own project or ask our team to suggest a project.

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

What is Live Project and is it necessary for me?

Live Project is a business idea (existing / new) that you can choose to work on as you progress through the course, to implement your learning and create real campaigns and strategies for various platforms. It's not a mandate of the program, however, it's highly recommended. You can select your own project or ask our team to suggest a project.

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

What is Live Project and is it necessary for me?

Live Project is a business idea (existing / new) that you can choose to work on as you progress through the course, to implement your learning and create real campaigns and strategies for various platforms. It's not a mandate of the program, however, it's highly recommended. You can select your own project or ask our team to suggest a project.

Professional Certification in eCommerce Marketing

1. Learn key terminologies used in the Digital Industry 2. Budgeting Exercise: Effectively use and allocate marketing budget across platforms 3. Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using the Google Ads Platform 4. Using the Google Keyword Planner to find effective keywords 5. Setup Google Ads account: Create, Manage, and optimize Google Search, Display Campaign 6. Learn the basics of programmatic advertising (RTB) 7. Create, Manage, and optimize YouTube Video Advertising Campaigns 8. Create, Manage, and optimize Mobile Marketing campaigns 9. Run Reports, Analyse, and audit the Performance of Google AdWords Campaigns 10. Increase your website’s visibility through Search Engine Optimisation (SEO) techniques 11. Create a Search Engine Optimization RoadMap 12. Audit the performance and understand how to effectively manage the SEO Team (Agency) 13. Audit SEO Strategy, and check website health report 14. Using tools to check a website's readiness for Google Search results 15. Setup Google Search Console 16. Learn to optimize landing pages for lead generation 17. Use Google Analytics (GA4) to run reports & and interpret the data from various source 18. Learn to create strategies for lead-generation campaigns 19. Create a formal Social Media Marketing plan for your business 20. Analyze and optimize your overall Social Media Marketing activity 21. Use suitable Social Media channels for different business goals and objectives 22. Execute social media advert campaigns to create, measure, and optimize your social media campaigns 23. Use LinkedIn for B2B Marketing 24. Learn to use Snapchat to target the youth 25. Use of #Hashtag on Twitter and Instagram 26. The concept of Social Media Listening Tools & and how they work 27. Learn ways to promote your business to generate sales & and effectively use your marketing budget. Case Study: Successful case studies - Advertising Success Live Demonstration: Analyze live Google Ads and Social Media Ad Accounts to learn from others Hands-On Sessions: Setup your campaigns on all platforms

This course is designed for professionals who want to maximize the impact of the marketing efforts through the effective use of powerful digital tools. This is a zero theory, 100% practical hands on experience course. It is suitable for: • Marketing Executives • Managers and Senior Management: • IT Managers • Business Owners and Entrepreneurs • CMOs (Chief Marketing Officers) • Sales Professionals • Event Managers • Social Media Managers • Performance Marketing & Lead Generation Teams.

In this course, you will learn the following key concepts and skills to excel in digital marketing: 1. Search Engine Optimization (SEO): Learn techniques to increase your website's visibility and rank higher in search engine results pages, driving organic traffic to your site. 2. Pay-Per-Click (PPC) Advertising: Master the use of Google AdWords platform to create effective PPC campaigns and drive qualified traffic to your website through targeted advertising. 3. Display and Social Media Advertising: Discover how to plan and execute impactful display and social media advertising campaigns to reach and engage your target audience. 4. Email Marketing: Learn how to capture, segment, and manage email subscribers, and develop strategies for planning and executing successful email marketing campaigns. 5. Social Media Marketing: Understand the different social media channels available and learn how to leverage them effectively to achieve your business goals and objectives. 6. Social Media Campaign Measurement and Optimization: Explore techniques for measuring and analyzing the effectiveness of your social media campaigns and optimizing them for better results. 7. Mobile Marketing: Gain insights into the advantages of mobile marketing and learn how to leverage its micro-targeting capabilities to reach your audience effectively. 8. Overall Digital Marketing Analysis and Optimization: Learn how to analyze and optimize your digital marketing activities across various channels to drive better results and ROI. 9. Digital Marketing Planning: Develop the skills to create a formal digital marketing plan for your business, aligning your marketing efforts with your overall business objectives. 10. Innovation and Disruption: Understand the importance of innovation in digital marketing, and learn how to disrupt the market before you are disrupted, staying ahead of the competition. 11. Conversion Optimization: Learn strategies and techniques to optimize your website and landing pages to increase conversion rates and maximize the value of your website traffic. 12. Lead Generation: Discover effective methods for generating high-quality leads through various digital marketing channels, including email marketing, social media, and content marketing. 13. LinkedIn Masterclass: Gain in-depth knowledge and skills in leveraging LinkedIn as a powerful platform for professional networking, lead generation, and personal branding. 14. Social Media Listening: Understand the importance of social media listening and learn how to effectively monitor and analyze social media conversations to gain insights, identify trends, and enhance your marketing strategies. By mastering these concepts and skills, you will be equipped with the knowledge and tools to excel in the dynamic field of digital marketing and drive success for your business or career.

Hey there, savvy learners! Not all courses are created equal and not all courses will be suitable for you. If you resonate with any of the following scenarios, Inc Academy Programs might simply not be the best fit for you. Inc Academy is a top-notch training business with a solid reputation and we value the time and money that you are putting into your training. In the spirit of transparency, we advise you to consider the following reasons to NOT join Inc Academy: Just a heads up: these are the candid thoughts of Gaurav Oberoi,(https://www.inc.academy/gaurav-oberoi-digital-trainer-dubai) Inc Academy's lead trainer 1). You're the Master of Theory, Not Practice: If you prefer textbooks over hands-on experience, well, our practical approach might make you uncomfortable. We're all about diving into the marketing pool and making waves. Remember, theory's great for understanding, but practice makes you the Michael Phelps of Digital Marketing! 2). You Crave a Silent Classroom: If you prefer a quiet, solitary learning environment where your thoughts echo, sorry, that's not us. Our sessions are buzzing hives of interactive ideas. Discussions, debates, and friendships thrive here. You've been warned - prepare to engage! 3). You're Just Here for the Attendance Sheet: Certificates are cool, but we're more about substance over style. If you're seeking a mere piece of paper to collect dust, we're not the right fit. We're in the business of empowering your skills, not your filing cabinet. 4). You're Not Ready to Embrace the Unknown: Learning without the intent to grow is like swimming without water. If you're comfy where you are and aren't game for a mind-expanding journey, maybe save that spot for someone else eager to evolve. 5). You're Uncomfortable with Change: In the ever-evolving digital landscape, adaptability is key. If you prefer the comfort of stagnation over the excitement of adaptation, it might be a mismatch. We're all about embracing change and staying ahead of the curve. 6). You're Afraid of Getting Your Hands Dirty: If you're averse to rolling up your sleeves and getting your hands into the nitty-gritty of marketing campaigns, analytics, and experimentation, our hands-on approach might seem a bit daunting. But hey, that's where the magic happens! Remember, we're not everyone's cup of tea, but if practical, hands-on digital marketing education sounds like your gig, Inc Academy is your ticket to marketing stardom! We've got the tools, the knowledge, and the zest to propel you into the digital stratosphere. Join us, if you want to turn your digital dreams into a marketing reality! Check out 7 Compelling Reasons to Secure a Digital Marketing Certification from Inc Academy(https://www.inc.academy/single-post/7-compelling-reasons-to-secure-a-digital-marketing-certification-from-inc-academy)

No, we don't offer job placement directly but considering the fact that our Alumni network is very strong, our candidates have found it easy to transition into their desired careers due to the comprehensive training and skills acquired at Inc Academy. Our courses are designed to prepare and mentor candidates with the practical skills, knowledge and hands-on skills that will empower them to pursue new opportunities successfully or transition into their desired professions - We focus on what you need to succeed.

Yes, Inc Academy provides internship opportunities, either in collaboration with Inc Academy itself or through partnerships with various companies within our network. The nature of the internship, including the duration and scope, depends on the project requirements and the collaborating organization. Our goal is to provide valuable real-world experience to our students, allowing them to apply their skills and knowledge in practical settings, thereby enhancing their learning and preparing them for their future careers. Depending on the specific project and partnering company, internships may come with a stipend or could be without stipend.

Inc Academy is proud to be accredited and approved by reputable organizations, ensuring the quality and recognition of our courses. Here are the accreditations and memberships that validate our global recognition: 1. KHDA (Knowledge and Human Development Authority): Inc Academy is accredited and approved by KHDA, which is the Government of Dubai's educational regulatory authority. This accreditation demonstrates our commitment to meeting high educational standards and providing quality digital marketing training. 2. CPD (Continuing Professional Development): Inc Academy is a proud member of CPD, a prestigious organization based in the UK. CPD membership signifies our dedication to continuous professional development and adherence to international standards of excellence in education and training. Our globally recognized courses are designed to equip you with the skills and knowledge needed to excel in the digital marketing industry. With our accredited status and industry memberships, you can trust that our training programs meet rigorous standards and provide you with valuable qualifications that are recognized worldwide.

Our course is designed to cater to a wide range of individuals who are eager to enhance their digital marketing knowledge and excel in social media marketing. If any of the following descriptions resonate with you, this course is a perfect fit: 1. Marketing Executives, Managers, and Senior Management: Enhance your marketing expertise and stay ahead of the curve by mastering the intricacies of social media marketing. Gain the skills necessary to develop and execute effective social media campaigns that drive business growth. 2. Business Owners and Entrepreneurs: Take control of your digital presence and leverage the power of social media to expand your brand's reach and engage with your target audience. Learn the strategies and techniques to drive customer acquisition, retention, and brand loyalty. 3. Professionals Responsible for Social Media Marketing: If you are tasked with developing and implementing a social media marketing strategy for your organization, this course will equip you with the knowledge and tools to succeed. From content creation to analytics, you'll gain the expertise needed to drive results. 4. Aspiring Social Media Marketers: If you're looking to start a career in social media marketing, this course will provide a solid foundation. Learn the fundamentals, best practices, and industry insights that will help you stand out in the job market and kickstart your career in digital marketing. 5. Social Media Team and Content Managers: Expand your skill set and stay up to date with the latest trends and strategies in social media marketing. Discover effective content creation techniques, engagement strategies, and community management skills to optimize your social media efforts. 6. Influencers and Digital Marketing Experts: Enhance your influencer marketing strategies and learn how to leverage social media platforms effectively. Amplify your influence, engage with your audience, and build meaningful relationships with brands and followers. 7. Marketing Students and Freshers: If you're a student or a fresher in the marketing field, this course is an excellent opportunity to gain practical knowledge and insights into social media marketing. Start your career with a competitive advantage by understanding the dynamics of this rapidly evolving industry. 8. Event Managers: Discover how to leverage social media platforms to create buzz, generate excitement, and maximize attendance for your events. Learn effective event marketing strategies that utilize social media channels to engage with attendees and create memorable experiences. 9. Marketing Managers: Enhance your marketing management skills by understanding the unique opportunities and challenges presented by social media platforms. Learn to develop integrated marketing campaigns that leverage social media effectively to achieve business objectives. 10. Community Managers: Deepen your understanding of community management in the digital space. Discover how to foster online communities, engage with users, and build strong relationships that drive brand advocacy and loyalty. 11. Social Media Community and Content Managers: Expand your skill set and stay up to date with the latest trends and strategies in social media marketing. Discover effective content creation techniques, engagement strategies, and community management skills to optimize your social media efforts. No matter your skill level or experience, our course is designed to empower you with the tools, strategies, and confidence to maximize the impact of your marketing efforts through the power of social media. Join us and unlock your full potential in the world of social media marketing!

In our Social Media Marketing Course, you will: 1. Learn the Basics: Gain a solid understanding of social media marketing fundamentals and familiarize yourself with industry terminologies. This knowledge will serve as the foundation for your journey into the world of social media marketing. 2. Develop a Social Marketing Plan: Create a comprehensive social media marketing plan tailored to your business. Learn how to align your social media strategies with your overall business objectives, target audience, and brand identity. 3. Analyze and Optimize: Discover how to effectively analyze and optimize your social media marketing activities. Learn to measure key metrics, identify areas for improvement, and implement strategies to enhance your overall performance. 4. Budget Allocation: Master the art of allocating your marketing budget across various social media platforms. Understand the strengths and opportunities of each platform, allowing you to make informed decisions that maximize your return on investment. 5. Execute Ad Campaigns: Learn the step-by-step process of executing social media advertising campaigns. Dive into the intricacies of advertising on popular platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Explore targeting options, ad formats, and campaign optimization techniques. 6. Measure and Optimize: Discover the tools and techniques to measure the success of your social media campaigns. Learn how to analyze data, derive valuable insights, and optimize your strategies to achieve better results. 7. LinkedIn for B2B Marketing: Unleash the power of LinkedIn for business-to-business (B2B) marketing. Explore effective strategies to leverage this professional platform to connect with key decision-makers, generate leads, and build valuable business relationships. 8. Snapchat for Youth Targeting: Understand the youth-centric nature of Snapchat and learn how to effectively target this demographic. Discover creative ways to use Snapchat filters, lenses, and geotargeting to engage with younger audiences and drive brand awareness. 9. Harness the Power of Hashtags: Learn how to strategically use hashtags on Twitter and Instagram to amplify your brand's reach and enhance discoverability. Discover best practices for hashtag usage and leverage their potential to boost engagement. 10. Social Media Listening Tools: Explore the concept of social media listening tools and understand how they work. Learn how to monitor conversations, track brand mentions, and gain valuable insights into consumer sentiment and trends. 11. Mobile Marketing and Micro-Targeting: Discover the advantages of mobile marketing and its micro-targeting capabilities. Learn how to leverage mobile platforms to reach specific audiences and deliver personalized marketing messages. 12. Effective Promotion for Sales Generation: Explore various strategies to promote your business and effectively utilize your marketing budget to generate sales. Discover innovative tactics and techniques to drive conversions and achieve your business objectives. Join our Social Media Marketing Course today and unlock the knowledge and skills to excel in the dynamic world of social media marketing!

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Professional Certification in Social Media Marketing Criteria: 80% Attendance in Sessions 2). KHDA, Dubai: Social Media Marketing from Knowledge and Human Development Authority (Government of Dubai). Criteria: 80% Attendance in Sessions 3). CPD London: Professional Diploma in Social Media Marketing Criteria: 80% Attendance in Sessions 4). Digital Innovation Labs, New York: Professional Diploma in Social Media Marketing. Criteria: 80% Attendance in Sessions 5). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 6). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 7). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. 8). TikTok: Earn TikTok 101 Badge, after completing the educational curriculum created by TikTok *These exams are administered by Facebook, Twitter, SnapChat & LinkedIn. We do not guarantee this certification as a part of the program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales and marketing professionals form the largest community of individuals who participate in our digital marketing course. Even non-marketing professionals can benefit from acquiring digital marketing skills for the following reasons: 1. Growth in Existing Profile: Gain a competitive edge among your peers by utilizing digital marketing for sales objectives such as lead generation, lead closure, and relationship building. 2. Business Development Role: Join an agency in a business development role, leveraging your digital marketing skills to attract and retain clients. 3. Expand Your Profile: Enhance your profile by actively contributing to the marketing function of your organization, showcasing your digital marketing expertise. 4. Personal Branding: Build your personal brand using digital marketing techniques, establishing yourself as an authority in your industry. 5. Freelancing or Affiliate Marketing: Generate income through freelancing opportunities or by becoming an affiliate marketer, leveraging your digital marketing skills to promote products or services. 6. Entrepreneurial Pursuits: Realize your entrepreneurial dreams by utilizing digital marketing strategies to launch and grow your own business. 7. Agency Management: Acquiring digital marketing skills allows you to effectively manage and guide your agency's marketing efforts. It helps you understand the strategies and tactics involved, enabling you to provide valuable insights and guidance to your team. 8. Team Leadership: As a manager or team leader, having digital marketing skills enables you to effectively lead your team and provide direction for marketing campaigns. It helps you set realistic goals, measure performance, and optimize strategies to achieve desired results. 9. Cross-Functional Collaboration: Digital marketing skills allow you to collaborate more effectively with marketing teams and professionals. Understanding their language, processes, and best practices helps you align your efforts with theirs, fostering synergy and driving better overall outcomes. 10. Data-Driven Decision Making: Digital marketing skills equip you with the ability to analyze data and make data-driven decisions. This is valuable for managing budgets, evaluating campaign performance, and identifying areas for improvement. 11. Strategic Planning: With digital marketing skills, you can contribute to strategic planning by incorporating digital marketing channels and tactics into the overall business strategy. It helps you identify opportunities, assess market trends, and develop effective marketing strategies. 12. Project Management: Digital marketing skills enhance your project management abilities, enabling you to oversee marketing initiatives, allocate resources, track progress, and ensure timely execution. In addition to managing agencies and teams, acquiring digital marketing skills can also benefit professionals in various other roles, including finance, operations, customer service, and more. These skills empower you to contribute to marketing efforts, understand customer behavior, and align business objectives with marketing strategies, leading to overall organizational growth and success. Regardless of your background or industry, acquiring digital marketing skills can open up new opportunities and empower you to excel in your career or entrepreneurial ventures.

Inc Academy is proud to be accredited and approved by reputable organizations, ensuring the quality and recognition of our courses. Here are the accreditations and memberships that validate our global recognition: 1. KHDA (Knowledge and Human Development Authority): Inc Academy is accredited and approved by KHDA, which is the Government of Dubai's educational regulatory authority. This accreditation demonstrates our commitment to meeting high educational standards and providing quality digital marketing training. 2. CPD (Continuing Professional Development): Inc Academy is a proud member of CPD, a prestigious organization based in the UK. CPD membership signifies our dedication to continuous professional development and adherence to international standards of excellence in education and training. Our globally recognized courses are designed to equip you with the skills and knowledge needed to excel in the digital marketing industry. With our accredited status and industry memberships, you can trust that our training programs meet rigorous standards and provide you with valuable qualifications that are recognized worldwide.

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Professional Certification in Digital Marketing Criteria: 80% Attendance in Sessions 2). KHDA, Dubai: Digital Marketing from Knowledge and Human Development Authority (Government of Dubai). Criteria: 80% Attendance in Sessions 3). CPD London: Professional Diploma in Digital Marketing Criteria: 80% Attendance in Sessions 4). Digital Innovation Labs, New York: Professional Diploma in Digital Marketing. Criteria: 80% Attendance in Sessions 5). Google Ads: Exam based certification programs a). Search Advertising b). Display Advertising c). Video Advertising d). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 8). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales and marketing professionals form the largest community of individuals who participate in our digital marketing course. Even non-marketing professionals can benefit from acquiring digital marketing skills for the following reasons: 1. Growth in Existing Profile: Gain a competitive edge among your peers by utilizing digital marketing for sales objectives such as lead generation, lead closure, and relationship building. 2. Business Development Role: Join an agency in a business development role, leveraging your digital marketing skills to attract and retain clients. 3. Expand Your Profile: Enhance your profile by actively contributing to the marketing function of your organization, showcasing your digital marketing expertise. 4. Personal Branding: Build your personal brand using digital marketing techniques, establishing yourself as an authority in your industry. 5. Freelancing or Affiliate Marketing: Generate income through freelancing opportunities or by becoming an affiliate marketer, leveraging your digital marketing skills to promote products or services. 6. Entrepreneurial Pursuits: Realize your entrepreneurial dreams by utilizing digital marketing strategies to launch and grow your own business. 7. Agency Management: Acquiring digital marketing skills allows you to effectively manage and guide your agency's marketing efforts. It helps you understand the strategies and tactics involved, enabling you to provide valuable insights and guidance to your team. 8. Team Leadership: As a manager or team leader, having digital marketing skills enables you to effectively lead your team and provide direction for marketing campaigns. It helps you set realistic goals, measure performance, and optimize strategies to achieve desired results. 9. Cross-Functional Collaboration: Digital marketing skills allow you to collaborate more effectively with marketing teams and professionals. Understanding their language, processes, and best practices helps you align your efforts with theirs, fostering synergy and driving better overall outcomes. 10. Data-Driven Decision Making: Digital marketing skills equip you with the ability to analyze data and make data-driven decisions. This is valuable for managing budgets, evaluating campaign performance, and identifying areas for improvement. 11. Strategic Planning: With digital marketing skills, you can contribute to strategic planning by incorporating digital marketing channels and tactics into the overall business strategy. It helps you identify opportunities, assess market trends, and develop effective marketing strategies. 12. Project Management: Digital marketing skills enhance your project management abilities, enabling you to oversee marketing initiatives, allocate resources, track progress, and ensure timely execution. In addition to managing agencies and teams, acquiring digital marketing skills can also benefit professionals in various other roles, including finance, operations, customer service, and more. These skills empower you to contribute to marketing efforts, understand customer behavior, and align business objectives with marketing strategies, leading to overall organizational growth and success. Regardless of your background or industry, acquiring digital marketing skills can open up new opportunities and empower you to excel in your career or entrepreneurial ventures.

Professional Diploma in Digital Marketing covers a comprehensive range of modules to provide you with a holistic understanding of all aspects of digital marketing. Here's an overview of the modules included in the course: 1. Search Engine Optimization (SEO): Learn techniques to optimize your website and improve its visibility on search engines, driving organic traffic and improving search engine rankings. 2. Pay Per Click Advertising (PPC, AdWords): Explore the world of paid advertising and learn how to create and manage effective PPC campaigns using platforms like Google AdWords, driving targeted traffic to your website. 3. Social Media Marketing: Understand the principles and best practices of social media marketing, including content creation, audience engagement, and advertising on popular platforms like Facebook, Instagram, Twitter, and LinkedIn. 4. Digital Display Marketing: Discover how to create compelling digital display ads and effectively target your audience through display advertising networks, reaching potential customers on various websites and apps. 5. Digital Marketing Analytics: Learn how to measure and analyze the performance of your digital marketing campaigns using tools like Google Analytics, gaining valuable insights to optimize your strategies and improve results. 6. Digital Marketing Strategy & Planning: Develop a solid foundation in digital marketing strategy, learning how to create effective marketing plans, set goals, target specific audiences, and allocate resources for maximum impact. Check our brochure for detailed program agenda & modules(https://40101083.fs1.hubspotusercontent-na1.net/hubfs/40101083/Brochure/2023_Inc_Academy_Professional_Diploma_Digital_Marketing.pdf) By covering these modules, our course ensures that you acquire a well-rounded understanding of key digital marketing techniques and strategies. Whether you're looking to enhance your skills for career advancement or to drive growth for your business, this course equips you with the knowledge and tools necessary to excel in the dynamic field of digital marketing.

Digital Marketing Masterclass is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for advertising professionals, campaign managers, entrepreneurs & agency account managers, who intend to expand their skills & gain expertise in the field of Digital Advertising. • Marketing Executives, Managers, Senior Management • Advertising Professionals • Business owners & Entrepreneurs • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization • Sales & Business Development Professionals • Media & Agency campaign managers • Account managers

By the end of the program you will be equipped to create, manage and optuimize your digital marketing campaigns. We shall cover the following topics in depth during the program: • Learn the basics of Digital Marketing & Get familiarise with the terminologies used in Digital Industry • Effectively use & Allocate marketing budget across platforms • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform • Using the Google Keyword Planner to find effective keywords • Formulate a strategy to generate traffic & leads from Google AdWords campaigns Create, Manage & Optimize Google Search, Display Campaign • Learn the basics of programmatic advertising • Create, Manage & Optimize YouTube Video Advertising Campaigns • Create, Manage & Optimize Mobile Marketing using Google AdWords • Run Reports, Analyse & Audit the Performance of Google AdWords Campaigns Increase your website’s visibility through Search Engine Optimisation (SEO) techniques • Create Search Engine Optimization RoadMap • Audit the performance & Understand to effectively manage SEO Team (Agency) • Audit SEO Strategy & checking website health report • Using tools to check website's readiness for Google Search results • Setup Google Webmaster tool • Use Google Analytics to run reports & interpret the data from various source

You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital marketing. This program is for individuals who are inclined towards marketing in general. Programming and technical skills are not required. * You must know how to operate a computer & how to browse internet/social media platforms as user. Rest you can leave it on us. We will coach you to be a digital marketing expert. Non-Marketing professionals is the largest community of people who participate in our Course. There are a number of reasons for a non-marketing Professional to acquire digital marketing skills: • Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building. • Join an agency in a business development role • Expand your profile by playing a role in marketing function of your organization. • Build personal brand using digital marketing • Make money through freelancing or by becoming an affiliate marketer • Realize your entrepreneurial dream if you aspire to be an entrepreneur

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Digital Marketing Masterclass Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Title: "Digital Marketing Hands-On Masterclass Certificate" issued via Inc Academy partner. 3). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). Search Advertising b). Display Advertising c). Video Advertising d). Shopping Advertising 4). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Inc Academy, a leading Digital Marketing and Social Media Marketing Training company, is Head Quartered in New York, The United States of America with the Middle East Regional Office in Dubai. Inc Academy designs and delivers Digital Marketing & Social Media Marketing training programs to individuals and businesses. Our courses are practical, relevant and industry validated. Our expert trainers use a blend of local market insights, digital marketing industry knowledge, and globally recommended training methodologies to deliver extremely engaging and germane training sessions. Inc Academy has delivered training in more than 20 countries, to individuals of over 90 nationalities, helping them leverage the power of digital to increase their marketing ROI, grow their business or take the next leap in their career. We are committed to delivering top quality training programs, focusing on clear advice, practical solutions and proven insights to the future leaders of the media and marketing industries. Our Training Programs are accredited by the Government of Dubai KHDA (Knowledge and Human Development Authority). We are also members of the London based CPD (Continuing Professional Development). Our Alumni testimonials substantiate the quality and professionalism with which our courses are executed.

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools. • Marketing Executives, Managers, Senior Management • IT Managers • Business owners & Entrepreneurs • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization • Anyone looking to pursue a career in digital marketing • Marketing Students & Freshers

• Increase your website’s visibility through Search Engine Optimisation (SEO) techniques • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform • Execute display & social media advert campaigns • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign • Use suitable social media channels for different business goals and objectives • Measure and optimize your social media campaigns • Leverage mobile marketing for its micro-targeting advantages • Analyze and optimize your overall digital marketing activity • Create a formal digital marketing plan for your business • Strive for innovation in the organization & disrupt the market before you are disrupted

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 8). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

Sales & Marketing professionals is the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: • Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building. • Join an agency in a business development role • Expand your profile by playing a role in marketing function of your organization. • Build personal brand using digital marketing • Make money through freelancing or by becoming an affiliate marketer • Realize your entrepreneurial dream if you aspire to be an entrepreneur

Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills: Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building. Join an agency in a business development role Expand your profile by playing a role in the marketing function of your organization. Build a personal brand using digital marketing Make money through freelancing or by becoming an affiliate marketer Realize your entrepreneurial dream if you aspire to be an entrepreneur

All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules: • Search Engine Optimization (SEO) • Pay Per Click Advertising (PPC, AdWords) • Social Media Marketing • Digital Display Marketing • Digital Marketing Analytics • Digital Marketing Strategy & Planning