Who is this course for?

This course is designed for anyone who wants to setup an online store to sell products and services online:

• Marketing Executives, Managers, Senior Management

What Will I learn from the Program?

• Setup an online store with all functionalities & integration

Will I get any Certificate after completing the program?

This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 8). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. ​ (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. ​ 9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

How is this course useful for Sales Professionals?

Certainly yes, eCommerce is all about Sales. To meet your targets you need innovative solutions to sell more. Sales​ ​&​ ​Marketing​ ​professionals​ ​are​ ​the​ ​largest​ ​community​ ​of​ ​people​ ​who participate​ ​in​ ​our​ ​PCEM Course.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​for​ ​a​ ​Sales Professional​ ​to​ ​acquire​ ​eCommerce Selling & Marketing​ ​skills:

What topics are covered in this course?

All aspects of eCommerce are included in this course. From the course overview, you will see that the professional diploma in eCommerce marketing includes the following modules:

• Setting up the store
• Optimizing & Listing the products
• Advanced features like - Dynamic Pricing, Multi-Language etc
• Payment Gateway Integration, Logistics & Shipping Partnerships
• Store Promotion & Marketing Automation
• Social Media Promotion - Instagram & Facebook
• Invoicing & Billing Automation

What is the difference between Core & Specialized Modules?

Core Modules are essential topics included in the Program that establish your strong foundation in eCommerce Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.

Is this course useful for non-marketing professionals?

Anyone who is interested in selling online by setting up an eCommerce store can join the course.

Will I be able to setup my store?

Yes, this course is designed in a way that all candidates are able to go online and start selling online. In this course, you’ll learn how to design your online store without needing any coding experience. First, you’ll establish your brand and what you stand for. Next, we bring everything together to create your beautiful, custom online store. Additionally, we assist the participants with the partnership with licensing authority, payment gateway, logistics partner, warehousing & fulfillment partner. Finally, learn to advertise on Instagram & Facebook to promote your store. ​ By the end of the course, you’ll have your own beautifully designed online experience optimized to turn visitors into customers. ​

Who is the Trainer?

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach. As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist. Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). Check out his LinkedIn Profile: https://www.linkedin.com/in/gauravoberoi/

What if I need support after the course?

We provide 90 Days post-training support, wherein the candidates can contact the trainer to ask their queries.

What is so special about Inc Academy's PCEM Course?

• Live Demonstration
• Practical Learning - Hands on Experience
• Unique Methodology - Case Studies - Live Demonstration
• Certified Trainer - Google Partner Academy Trainer
• Program Content as per Industry Requirements

Why should I choose Inc Academy?

We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy

Is Inc Academy accredited?

Inc Academy is Accredited & Approved by 1). KHDA (Knowledge and Human Development Authority), Government of Dubai. 2). Inc Academy is a Member of CPD, UK All our courses are globally recognized

Can I pay in Installments?

Yes we do have an easy installment plan only in UAE, please contact the team for more details.

What to expect in Online Live Instructor Led Training?

The Online Format of Professional Certification in eCommerce Marketing is an Instructor-Led Live Online Course, covering all the important aspects of eCommerce Marketing in depth. We focus on practical learning experience with case studies and live demonstrations. Each participant is encouraged to work on a live project (Theme for eCommerce Business Store) during the training program to gain hands-on experience of important tools, which accelerates their learning and empowers them to create/optimize & implement their online marketing strategy.

What happens if I miss a Live Online Session?

Incase you miss a Live Online Session, you can reschedule your session to another date or get access to the recorded session. If you have any doubts or questions, you can always reach out to our support team and get your questions answered. Having said that, it's a mandate for the Certifications that you participate in at least 80% of the sessions live.

What is the Program Schedule?

The Course will be conducted Online once a week. Each session duration is 3 Hours, The Weekday sessions are [6 pm to 9 pm - Dubai Time (GMT +4)] and the Weekend sessions are [10 am to 1 pm - Dubai Time (GMT +4)].