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Digital Marketing

Certification - Kingdom of Bahrain

Whether you are a complete beginner, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program is perfect for you. 

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing

  • Extensive Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies & Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements

  • 2 Months of Project-Based Internship  

Level
Advanced
Duration
40+ Hours

Accredited By:

UPCOMING PROGRAM

​​​FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE709)

19 September to 15 October 2020

(7 pm to 9 pm) Dubai Time

​​​FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE707)

29 September to 25 October 2020 

(7 pm to 9 pm) Dubai Time 

​​​FAST TRACK - Evening Live Instructor Led

ONLINE - LIVE

Professional Certification in Digital Marketing (ID #LIVE712)

10 October to 04 November 2020 

(7 pm to 9 pm) Dubai Time 

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PROGRAM DETAILS

Digital Marketing Certification

DMC is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications. 

  

Highlights: 

  • Choose from 5 Days - Classroom Mode OR 3 Months Extended - Online Mode OR 22 Days Fast Track - Online Mode

  • Earn Specialization with 4 additional Specialized Modules

  • One-One Consultation Session with Trainer

  • 90 Days post-training support 

  • Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

 

Industry Advisory Council Members Include:

 

PROGRAM MODULES

WORKSHOP

Orientation 

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media 

Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy. 

 

Facebook, Instagram, Twitter, Snapchat, LinkedIn & Influencer Marketing Tips.

CORE MODULE

Search Engine 

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

CORE MODULE

Search Engine 

Marketing - AdWords

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

CORE MODULE

Digital Strategy

Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

SPECIALIZED MODULES

OPTIONAL - Delivered Online (Instructor Led Live Training)

Select any 4 Optional Modules

  • Email Marketing

  • Website / Blog Creation 

  • GDN, Facebook Advertising & Retargeting 

  • Affiliate Marketing 

  • eCommerce Website Development 

  • Content Marketing & Advertising 

  • Programmatic Advertising 

  • Selling & Advertising on Amazon 

  • Inbound Marketing (Marketing Automation) 

  • LinkedIn Sales Navigator 

  • Social Media Listening Tools 

  • TikTok Content & Advertising 

  • Design Tools for Social Media 

  • Advanced SEO 

  • Conversion (Pixel) Tracking & Attribution Model 

  • Mobile App Promotion 

  • Lead Generation 

  • Google My Business

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
 

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

 

As an official regional Trainer & Consultant for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist. 

 

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 

 

Read Full Bio

 

TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

PROFESSIONALS FROM COMPANIES LIKE

FREQUENTLY ASKED QUESTIONS

About Course

Who is this course for?


This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners & Entrepreneurs
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
  • Marketing Students & Freshers




What Will I learn from the Program?


  • Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
  • Execute display & social media advert campaigns
  • Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business
  • Strive for innovation in the organization & disrupt the market before you are disrupted




Will I get any Certificate after completing the program?


This program is designed for professionals who want to gain practical knowledge & hands on experience to fuel the growth of their career or business. Upon completing the course you would be provided with following certifications: 1). Inc Academy: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 2). KHDA, Dubai: Certification of Completion from Knowledge and Human Development Authority (Government of Dubai) Criteria: 70% Attendance in Sessions 3). CPD London: Certification of completion of Professional Certification in Digital Marketing Criteria: 70% Attendance in Sessions 4). Digital Innovation Labs, New York: Certification of completion of Professional Certification in Digital Marketing. Criteria: 70% Attendance in Sessions 5). Google AdWords: Exam based certification programs AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate: a). AdWords Fundamentals b). Search Advertising c). Display Advertising d). Video Advertising e). Shopping Advertising 6). Google Analytics: Exam based certification programs Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. 7). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 8). Facebook: Exam based certification programs: (a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns. (b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 9). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course. 10). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. *These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the PCDM program. The AdWords certification exams are designed to test your knowledge of online advertising best practices and AdWords. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.




How is this course useful for Sales Professionals?


Sales​ ​&​ ​Marketing​ ​professionals​ ​is​ ​the​ ​largest​ ​community​ ​of​ ​people​ ​who participate​ ​in​ ​our​ ​PCDM Course.​ ​There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​for​ ​a​ ​Sales Professional​ ​to​ ​acquire​ ​digital​ ​marketing​ ​skills:

  • Grow​ ​in​ ​your​ ​existing​ ​profile​ ​and​ ​differentiate​ ​among​ ​your​ ​peers​ ​by leveraging​ ​digital​ ​marketing​ ​for​ ​sales​ ​objectives​ ​such​ ​as​ ​lead​ ​generation, lead​ ​closure​ ​and​ ​relationship​ ​building.
  • Join​ ​an​ ​agency​ ​in​ ​a​ ​business​ ​development​ ​role
  • Expand​ ​your​ ​profile​ ​by​ ​playing​ ​a​ ​role​ ​in​ ​marketing​ ​function​ ​of​ ​your organization.
  • Build​ ​personal​ ​brand​ ​using​ ​digital​ ​marketing
  • Make​ ​money​ ​through​ ​freelancing​ ​or​ ​by​ ​becoming​ ​an​ ​affiliate​ ​marketer
  • Realize​ ​your​ ​entrepreneurial​ ​dream​ ​if​ ​you​ ​aspire​ ​to​ ​be​ ​an​ ​entrepreneur




What topics are covered in this course?


All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC, AdWords)
  • Social Media Marketing
  • Digital Display Marketing
  • Digital Marketing Analytics
  • Digital Marketing Strategy & Planning




What is the difference between Core & Specialized Modules?


Core Modules are essential topics included in the Program that establish your strong foundation in Digital Marketing. Specialized Modules are advanced topics that help you level-up your learning and establish an expertise.




What is Live Project and is it necessary for me?


Live Project is a business idea (existing / new) that you can choose to work on as you progress through the course, to implement your learning and create real campaigns and strategies for various platforms. It's not a mandate of the program, however, it's highly recommended. You can select your own project or ask our team to suggest a project.




Is this course useful for non-marketing professionals?


Sales & Marketing professionals are the largest community of people who participate in our PCDM Course. There are a number of reasons for a Sales Professional to acquire digital marketing skills:

Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure , and relationship building.
Join an agency in a business development role Expand your profile by playing a role in the marketing function of your organization. Build a personal brand using digital marketing Make money through freelancing or by becoming an affiliate marketer Realize your entrepreneurial dream if you aspire to be an entrepreneur





Inc Academy

What is so special about Inc Academy's PCDM Course?


  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing & Google Analytics
  • Extensive Learning - Workshops - Group Exercises
  • Unique Methodology - Case Studies - Live Demonstration
  • Certified Trainer - Google Partner Academy Trainer
  • Program Content as per Industry Requirements
  • 2 Months of Project-Based Internship
This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:
  • 40 Hours (5 Days Classroom Mode) OR (3 Months Online Instructor Led Live Mode)
  • Earn Specialization with 4 additional Specialized Modules
  • One-One Consultation Session with Trainer
  • Practical Learning Experience
  • 90 Days post-training support
  • Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.




Why should I choose Inc Academy?


We want you to take an INFORMED Decision. Please read 7 Reasons Why You should enrol with Inc Academy




Is Inc Academy accredited?


Inc Academy is Accredited & Approved by 1). KHDA (Knowledge and Human Development Authority), Government of Dubai. 2). Inc Academy is a Member of CPD, UK All our courses are globally recognized





General Questions

Will I get a job after this program?


We are recognized for our quality and project based approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. We provide Project Based Internship Opportunity to eligible candidates. Contact the team in case you are interested in this.




I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?


You don't need to know technology at all or come from engineering/technical background or even an MBA to be successful in digital media. PCDM is a practical course designed to help you improve your business's online lead generation and customer engagement.




I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?


Yes, we don't assume that you have any prior knowledge about digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.




Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.


This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients. Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.




I don't know anything about Digital Marketing?


We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.





Program Fee

Can I pay in Installments?


Yes we do have an easy installment plan, please contact the team for more details.





Online Instructor Led Format

What to expect in Online Live Instructor Led Training?


The Online Format of Professional Certification in Digital Marketing is an Instructor-Led Live Online Course, covering all the important aspects of Digital Marketing in depth. We focus on practical learning experience with case studies and live demonstrations. Each participant is encouraged to work on a live project during the training program to gain hands-on experience of important tools, which accelerates their learning and empowers them to create/optimize & implement their online marketing strategy.




What happens if I miss a Live Online Session?


Incase you miss a Live Online Session, you can reschedule your session to another date or get access to the recorded session. If you have any doubts or questions, you can always reach out to our support team and get your questions answered. Having said that, it's a mandate for the Certifications that you participate in at least 80% of the sessions live.




What is the Program Schedule?


The Course will be conducted Online once a week. Each session duration is 3 Hours, The Weekday sessions are [6 pm to 9 pm - Dubai Time (GMT +4)] and the Weekend sessions are [10 am to 1 pm - Dubai Time (GMT +4)].





Internship Related

What is the Eligibility Criteria for any project based internship?


1. You should have completed a full course from Inc Academy in the last 6 months 2. You should have a valid UAE visa (only for in-person training)




What will you get from the internship?


Apart from the experience of working with a highly qualified team, you will get a work experience letter from Inc Academy.




Will I be paid for the work?


It depends on the project you are a part of. Most of the projects don't have any stipend.




Can I consider this a job offer?


No, please don’t consider this internship as a Job.




Will I get a work visa from Inc Academy?


We don’t provide you work visa, you should have a valid visa to be eligible for an internship.




Will I be required to come to the office


It would depend on the project you are assigned. Some projects can be managed virtually but some might require the candidates to come to the office occasionally.




Which company would provide an Internship?


Most projects are offered by Inc Academy and it's partners. Based on your skillset & interest, you would be assigned an internship project.





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