Content Marketing & Advertising
Specialized Module
A great content marketing strategy typically utilizes multiple channels of content distribution. This course teaches you how to leverage both organic and paid channels of content distribution. Learn all about content seeding, content discovery & native advertising platforms for publishers and advertisers.
Produce compelling content pieces for consumers who are in the ‘consideration’ phase of the advertising purchase funnel and increase your overall brand recognition and conversion rate.
Level
Advanced
Duration
10 Hours
PROGRAM DETAILS
Content Marketing & Advertising Specialized Module
Course Modules:
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Step-by-step demonstrations of setting up Native campaigns on Taboola and Outbrain
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Get a deeper understanding of ethical content seeding, how it works and how you can leverage it to increase purchase intent among your target audiences
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Understand execution strategies for successful native advertising campaigns that leverage the design and format of news and entertainment content.
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Manage multi-lingual content ad campaigns with a small marketing budget
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Show content ads on various publishing platforms
TESTIMONIALS
Jeyhun Efendi
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
Rehab Sharif
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Sarah Thomas
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.