DIGITAL MARKETING HANDS-ON MASTERCLASS

This program is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing Advertising & Analytics.

Expert Masterclass in SEO, Search Engine Marketing, Google Analytics & Mobile Marketing
Special session on YouTube Advertising
Extensive Hands-on Training - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer with regional experience
Program Content as per Industry Requirements
Live account demo during Training
Examples from UAE & GCC

Level
Basic to Advanced

Mode
Classroom

Duration
32+ Hours

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PROGRAM DETAILS
Digital Marketing Hands-On Masterclass

Digital Marketing Masterclass is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for advertising professionals, campaign managers, entrepreneurs & agency account managers, who intend to expand their skills & gain expertise in the field of Digital Advertising.

Highlights:

Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, TVTC (for KSA candidates only).
Extensive Hands-on Training - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer with regional experience
Program Content as per Industry Requirements
Live account demo during Training
Examples from UAE & GCC

UPCOMING PROGRAMS

PROGRAM MODULES

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CORE MODULE

Search Engine

Marketing (AdWords)

Learn about the key concepts of Google Ads (earlier known as AdWords) including Search Advertising, Display, Content & YouTube Advertising Tips & Tricks. This module includes a basic session on advanced programmatic & Remarketing ads on Google to generate Leads, Increase Sales.

CORE MODULE

Search Engine

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations

Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Group Exercises

Participate in Group Exercises to learn from other industry experts & craft parallel strategies.

Live Projects

You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions

15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports

Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies

Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

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PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.