Advanced Certification in Digital Marketing - Online
This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.
Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
Extensive Online Learning - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
Live Project during Training & Internship Opportunities
Examples from UAE & GCC
Basic to Expert
Online Instructor Led
in Digital Marketing
ACDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of Local Middle East Region.
By studying this course, you will strengthen your status as an in-demand, influential digital specialist. After you have earned your qualification, you will be able to apply your digital expertise to create & optimize campaigns for various digital marketing platforms.
60 Hours Practical Learning Experience with Project Based Internship Option
Global Content with Local UAE / Middle East Examples & Case Studies
Certificate from Inc Academy, KHDA Dubai, CPD London, Google, Twitter, Snapchat & Facebook
Industry Advisory Council Members Include:
Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.
Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
Learn to create & launch an effective Email marketing plan using email marketing tools. In addition to this learn to create & interpret Email Marketing Analytics Reports
Website / Blog
Using tools to create a basic website or blogs for your business. Learn to set up the theme, connect with a domain & be online.
SMS / WhatsApp
Learn to use tools to create a SMS marketing campaign & how to use WhatsApp business to effective communicate with potential customers.
Generate revenue from your blog & other online platforms. Learn to be a part of affiliate networks & make extra income by converting your hobby into a profession.
Listing & Adverising
Learn effective ways to create product listings on eCommerce websites & advertise your products to generate revenue from the listings.
Learn to create lead nurturing strategy using content seeding & advertising. Create the right content for the right persona & show to them at the right place at the right price.
Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.
Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Participate in Group Exercises to learn from other industry experts & craft parallel strategies.
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.
One-One Counselling Sessions
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Reports
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.
Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
Senior VP Commercial Operations, FlyDubai
Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.
CEO & Founder
WhiteDeal Bahrain & GCC
I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.
Head of Marketing
Fitness First Middle East
I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.
Senior Sales Manager
JW Marriott, Dubai
Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.
Senior Marketing Manager
BD Holdings, KSA
I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional.
FREQUENTLY ASKED QUESTIONS
Who is this course for?
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Marketing Executives, Managers, Senior Management
Business Owners & Entrepreneurs
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Anyone looking to pursue a career in digital marketing
What is the Program Schedule?
Classes for the online instructor based live program will be conducted once a week in the evening for 3 to 4 hours. The program would be chaired by the program director.
What is the structure of the program?
The program is divided into 2 parts
(1). Core Modules: These are mandatory modules and need to be completed.
(2). Specialized Modules: Candidates can choose any 2 or more modules out of 6 modules to complete the course.
What Will I learn from the Program?
Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
Execute display & social media advert campaigns
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Strive for innovation in the organization & disrupt the market before you are disrupted
Will I get a job after this program?
Inc Academy is recognized for it's training quality and hands-on experience based training approach.
We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement.
I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?
You don't need to know technology at all or come from an engineering/technical background or even an MBA to be a successful digital marketing professional.
I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?
We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.
This program is meant for professionals who wish to start a career in the Digital Marketing field be it a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients.
Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry.
Will I get any Certificate after completing the program?
Upon completing the course you would be provided with following certifications:
1). Inc Academy: Certification of completion from Inc Academy
Criteria: 80% Attendance in Sessions
2). KHDA, Dubai: Certification of Completion from the Knowledge and Human Development Authority (Government of Dubai)
3). Google AdWords: Exam based certification programs
AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:
a). AdWords Fundamentals
b). Search Advertising
c). Display Advertising
d). Video Advertising
e). Shopping Advertising
4). Google Analytics: Exam based certification programs
Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.
5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business.
6). Facebook: Exam based certification programs:
(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.
(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.
7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.
8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course.
*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the ACDM program. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.