Advanced Certification in Digital Marketing

Advanced Certification in Digital Marketing - Online

 

This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.

 

  • Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing

  • Extensive Online Learning - Workshops - Group Exercises

  • Unique Methodology - Case Studies & Live Demonstration 

  • Certified Trainer - Google Partner Academy Trainer 

  • Program Content as per Industry Requirements  

  • Live Project during Training & Internship Opportunities

  • Examples from UAE & GCC 

Accredited By:

Level
Basic to Expert
Mode
Online Instructor Led
Duration
60 Hours

UPCOMING PROGRAMS

Weekday - Live Instructor Led Online

ONLINE

Professional Certification in Digital Marketing (ID ON267)

02 October 2019 Onwards 

Every Wednesday (6:00 pm to 9:00 pm)

Weekend - Live Instructor Led Online

ONLINE

Professional Certification in Digital Marketing (ID ON712)

19 October 2019 Onwards 

Every Saturday (10:00 am to 1:00 pm)

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Certification Partners:

 

PROGRAM DETAILS

Advanced Certification

in Digital Marketing 

ACDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of Local Middle East Region. 

 

By studying this course, you will strengthen your status as an in-demand, influential digital specialist. After you have earned your qualification, you will be able to apply your digital expertise to create & optimize campaigns for various digital marketing platforms.

 

Highlights: 

  • 60 Hours Practical Learning Experience with Project Based Internship Option 

  • Global Content with Local UAE / Middle East Examples & Case Studies

  • Certificate from Inc Academy, KHDA Dubai, CPD London, Google, Twitter, Snapchat & Facebook

Industry Advisory Council Members Include:

PROGRAM MODULES

WORKSHOP

Orientation 

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media 

Marketing

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.

CORE MODULE

Search Engine 

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

SPECIALIZED MODULE

Email 

Marketing

Learn to create & launch an effective Email marketing plan using email marketing tools. In addition to this learn to create & interpret Email Marketing Analytics Reports

SPECIALIZED MODULE

Website / Blog 

Creation

Using tools to create a basic website or blogs for your business. Learn to set up the theme, connect with a domain & be online.  

SPECIALIZED MODULE

SMS / WhatsApp

Marketing

Learn to use tools to create a SMS marketing campaign & how to use WhatsApp business to effective communicate with potential customers. 

SPECIALIZED MODULE

Affiliate 

Marketing

Generate revenue from your blog & other online platforms. Learn to be a part of affiliate networks & make extra income by converting your hobby into a profession.  

SPECIALIZED MODULE

eCommerce 

Listing & Adverising 

Learn effective ways to create product listings on eCommerce websites & advertise your products to generate revenue from the listings.

SPECIALIZED MODULE

Content

Advertising

Learn to create lead nurturing strategy using content seeding & advertising. Create the right content for the right persona & show to them at the right place at the right price. 

CORE MODULE

Search Engine 

Marketing (AdWords)

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

CORE MODULE

Digital Strategy

Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations
Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.
Group Exercises 
Participate in Group Exercises to learn from other industry experts & craft parallel strategies. 
Live Projects 
You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn. 
One-One Counselling Sessions 
15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.
Assessments & Project Report
Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved. 
Industry Case Studies
Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

Register Online

 

Secure your seat in one of the upcoming ACDM programs

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

 

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist. 

 

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA). 

 

Read Full Bio

TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person. 

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable. 

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.

Yosef Mattar

Senior Sales Manager

JW Marriott, Dubai

Gaurav is just great and has very good knowledge. I had a very good experience. I will definitely come back to Inc Academy for other courses.

Hydros Jassem

Founder & Entrepreneur

Oxygen Powered Air Freshners

Professional Certification in Digital Marketing Course was wonderful - The beginning of my digital knowledge.

Karim Beydoun

Senior Marketing Manager

BD Holdings, KSA

I highly recommend all marketing professionals to have this training with Inc Academy. Simply Professional. 

PROFESSIONALS FROM COMPANIES LIKE

FREQUENTLY ASKED QUESTIONS

Who is this course for?

This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

 

  • Marketing Executives, Managers, Senior Management

  • IT Managers

  • Business Owners & Entrepreneurs

  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

  • Anyone looking to pursue a career in digital marketing

 

What is the Program Schedule?

Classes for the online instructor based live program will be conducted once a week in the evening for 3 to 4 hours. The program would be chaired by the program director. 

What is the structure of the program?

The program is divided into 2 parts

(1). Core Modules: These are mandatory modules and need to be completed.

(2). Specialized Modules: Candidates can choose any 2 or more modules out of 6 modules to complete the course. 

What Will I learn from the Program?

  • Increase your website’s visibility through Search Engine Optimisation (SEO) techniques 

  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform

  • Execute display & social media advert campaigns 

  • Use suitable social media channels for different business goals and objectives 

  • Measure and optimize your social media campaigns 

  • Leverage mobile marketing for its micro-targeting advantages 

  • Analyze and optimize your overall digital marketing activity 

  • Create a formal digital marketing plan for your business 

  • Strive for innovation in the organization & disrupt the market before you are disrupted

 

Will I get a job after this program?

Inc Academy is recognized for it's training quality and hands-on experience based training approach. 

 

We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend or refer our candidates to good opportunities we come across. We do not guarantee any placement. 

I am not an Engineer and don't know technology such as a programming language. Will I be able to do this digital marketing course?

You don't need to know technology at all or come from an engineering/technical background or even an MBA to be a successful digital marketing professional.

I don't know anything about Digital Marketing. Will I be able to successfully complete this digital marketing course?

We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.

Can I become a Freelancer or a Consultant after taking this program? I want to become an expert in this field.

This program is meant for professionals who wish to start a career in the Digital Marketing field be it a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients. 

 

Be prepared for extensive learning & training sessions. We would not discuss too much of theory in the sessions, we prepare you for actual work in the industry. 

Will I get any Certificate after completing the program?

Upon completing the course you would be provided with following certifications:

 

1). Inc Academy: Certification of completion from Inc Academy

Criteria: 80% Attendance in Sessions

 

2). KHDA, Dubai: Certification of Completion from the Knowledge and Human Development Authority (Government of Dubai)

 

3). Google AdWords: Exam based certification programs 

 

AdWords Certified Professional: One needs to pass the AdWords Fundamental Exam and any one of the advanced exams to earn this certificate:

 

a). AdWords Fundamentals

b). Search Advertising

c). Display Advertising

d). Video Advertising

e). Shopping Advertising

 

4). Google Analytics: Exam based certification programs 

 

Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts.

 

5). HubSpot Inbound Marketing Certification: It covers segments to digital marketing on how to attract visitors, convert customers and delighting customers to convert them into promoters of business. 

          

6). Facebook: Exam based certification programs:

 

(a). Facebook Certified Planning Professional: This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.  

 

(b). Facebook Certified Buying Professional: This credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. 

 

7). Snapchat: In order to become certified in Snapchat Advertising Core Competencies, you must finish an online course (powered by SnapChat) and take a short exam after completion of the course.

 

8). Twitter: Earn a #Twitter Graduate badge, after you complete all online courses and take an assessment at the end of the course. 

 

*These exams are administered by Google, Facebook, Twitter, SnapChat & HubSpot. We do not guarantee this certification as a part of the ACDM program. Although we provide with the necessary resources and knowledge to pass the exam, getting the certification depends on each candidate's individual ability and preparation.

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Approved & Accredited by:

"I N C Professional Training LLC" © 2019 All rights reserved.