Advanced Certification in Digital Marketing

This program is designed for professionals in the marketing field, sales professional, or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
Extensive Online Learning - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer
Program Content as per Industry Requirements
Live Project during Training & Internship Opportunities
Examples from UAE & GCC

Level

Basic to Expert

Online / Classroom

Duration
48+ Hours

Certification Partners:

Contact

PROGRAM DETAILS
Advanced Certification
in Digital Marketing

ACDM is strategically designed by a group of industry experts to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will learn market trends, insights & consumer patterns of the MENA Region.

This program is delivered in both Classroom & Online Live Instructor-Led Format. Leverage technology to learn in an Online Live Instructor-Led Format and attend the sessions from the comfort of your home or office. Both formats are delivered by the same trainers & offer the same certifications.

Highlights:

Choose from 6 Days - Classroom Mode OR 3 Months Extended - Online Mode
One-One Consultation Session with Trainer
90 Days post-training support
Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, SnapChat & Facebook.

Industry Advisory Council Members Include:

PROGRAM MODULES

WORKSHOP

Orientation

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media

Marketing

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.

CORE MODULE

Search Engine

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

CORE MODULE

Search Engine

Marketing (AdWords)

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

CORE MODULE

Digital Strategy

& Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations

Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Practical Exercises

Participate in Practical Exercises to learn from other industry experts & craft parallel strategies.

Live Projects

You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions

15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports

Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies

Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

Register Online

Secure your seat in one of the upcoming PCDM programs

PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Harvard Business School Graduate with Bachelor of Engineering & Masters in Business Administration (MBA) and has over 10 years’ experience in Technology, Digital Marketing, and Training & Coaching.

Gaurav has been an official Regional Trainer & Consultant for Google and is associated with many companies as a Digital Marketing Consultant & Business Coach. He has been training professionals and organizations since 2012 and has trained over 5000 professionals & 250 organizations on Digital Marketing Strategy.

He has been a serial entrepreneur with 3 successful exits in the last 10 years. He has experienced Digital Industry from 4 ends (As a Digital Agency Owner, As a Client, As a Trainer & As Software architect developing software using Google & Facebook APIs).

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.