Are you in a boring Industry? Do you face the constant challenge of creating content and marketing for an industry which your online audiences will not engage with? Read on for some strategies which can generate awareness online, regardless of how boring is your industry..
Firstly, If you’re in a “boring” industry, then see that for the opportunity it really is. Your competitors haven’t found an effective way to engage with their audience online. What an incredible opportunity for you to find a strategy that works.
By getting digital attention for your business, you’ll be cashing in on a huge competitive advantage.
Here are 5 examples of absolutely brilliant online marketing strategies from companies who have turned their industries from sleepy to sexy through innovative digital initiatives:
Blenders may not be the most interesting kitchen appliance or a conversation starter, but chances are you’ve seen those "Will It Blend?" videos.
In a brilliant viral marketing campaign, Blendtec’s founder Tom Dickson showed off the power of his blenders by blending all sorts of unusual things in a series of short video infomercials – ranging from golf balls and credit cards to cell phones and camcorders, Dickson capitalizes on our childlike curiosity to see household items get completely destroyed. And he gets to prove the power of his blenders in the process. The videos have been a powerful (and fun) awareness engine for the brand.
In a stroke of genius, Dickson turned an everyday kitchen gadget into a compelling conversation starter online. Those videos get hundreds of thousands — even millions -- of views each. The iPad blending video from 2010 already has 18 million views and counting! That’s a lot of people to care about an uninteresting kitchen gadget.
It wouldn’t be much of a list if Post-it wasn’t on it. I’m sure you are all familiar with the brand behind the sticky notes that help you organise your day.
Traditionally, sticky notes are used as reminders or list keepers or bookmarks. However, Post-it’s Instagram account showcases all kinds of unusual uses of the product but the conventional ones.
The Instagram account mostly features sticky notes with a nice romantic message or an inspirational quote. It also shows how Post-it notes can be used to make wall art or different DIY crafts