The game has changed, Permanently!
Digital is here and it’s here to stay. Technology will continue to create rapid changes in the way that we live and work. If we do not continuously evolve and acquire new skills, our value in the work place will diminish. Here are some ways you can stay ahead of the game and make the most of the digital revolution:
1) Spot and leverage the trends
Successful brands and entrepreneurs are able to spot digital trends. You need to be able to understand what is trending and leverage it to grow your brand. If you are able to associate your brand with a trending “cool factor,” you ride that wave, drawing attention to your company, which is fueled entirely by that trend.
2) Do not adopt a "one-size-fits-all content strategy"
The goal of content strategy should be to create meaningful, engaging, and personalized content. In order to implement a successful content strategy, you should start by asking yourself a few key questions: Who is my end customer? Do I have special offers per region? How can I reward my active members? In other words, think about your individual customer.
3) Be Original
Just like your organization's story and value proposition is unique, so should be your digital strategy. A great digital strategy is customer-centric and not competition-centric. By being customer centric, you will want to anticipate customers' needs and delight them with products and services they may not have thought of, but will immediately fall in love with.
4) Think like a consumer, not an advertiser
Traditional advertising is dying (and that's just fine). With technologies like Ad-blocks in place, advertising is more about content that consumers actively seek and search for, and less about what advertisers want to push as a marketing message. Therefore, smart advertisers/marketers are investing their time and budgets on content creation for platforms where users spend maximum time and derive maximum purchase influence from.
3) Be a lifelong learner
Almost every modern profession incorporates an element of digital technology today. Digital marketing forms the backbone of today's economy. It is a skill that everyone should have irrespective of their job profile. Whether you are an entrepreneur OR lead the business,operations or marketing for a company, being digitally-savvy will drive growth, bring agility and speed up your performance. So keep digital at the center of your 2018 strategy and learn the essential skills to unleash the potential of digital.
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