Blink and you’ll miss it: Should brands invest in short lived social media content
Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing strategy, it is te


Attract and Retain Top Talent by Investing in Employee Development
Employee investment is the one factor that paves the way for a successful firm. To summarize it all, below is a quote by the famous Founder


Skill Assessment - Measuring and Addressing the Gaps
Measuring competency is an essential to find the gaps that exist between the current workforce and the current and future requirements of a


How to Choose the Right Training Partner?
While a training partner will simply train the employees, a right training partner will analyse the gaps and requirements and will then tail


Low to No Search Volume Keywords: Should You Choose SEO or PPC?
First, the world is moving towards Digital Transformation, we all (including your business) need Digital. Next, PPC ads work better to SEO i


How to Get Up to Speed in Digital Marketing in Dubai
Next, let’s talk about your effort to learn more about digital marketing channels, tools, tips and hacks. Since UAE is home to the largest F


Digital Transformation Lessons to learn from PM Modi
With a single stroke, PM Modi decimated or at least made life quite turbulent for those who have untaxed cash income, those who smuggle fake

Do you need "Approvals" to Innovate?
Thirdly, Implementation of any transformation requires rules and discipline. However, there's no set framework or silver bullet to succe

Thinking Digitally : Digital Beyond Marketing
As business functions are digitally transformed and new technologies become more fully integrated into everyone’s jobs, it is increasingly i

Look! Is it a bird? Is it a plane? No it's the "CDO"
It turns out that many companies hire the CDO before completely defining and understanding the role. In conclusion, the CDO needs to excel a
