Inc Digital Academy Expert Thoughts | Digital Industry Insights

April 15, 2019

The month brings about a complete change in the patterns of consumption, not just in terms of meals but media as well. Executed well, Ramadan marketing can reap significant rewards. Brands can reach out to customers – gently – and make meaningful connections that last...

April 6, 2019

Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing strategy, it is temporary content that takes advantage of the fear of missing out (FOMO) and is designed to elicit an immediate response from the u...